Maria Rodale

Maria Rodale is an American businesswoman and author who served as chief executive officer and chairman of Rodale, Inc., an Emmaus, Pennsylvania-based publisher of health, wellness, and environmental content. She is the third generation of the Rodale family to lead the company, which was founded by her grandfather J. I. Rodale in 1930, then led by both her father Robert Rodale and subsequent to that by her mother, Ardath Rodale.

A lifelong advocate for organic farming and gardening, Rodale is author of five books, including ''Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe'', published by Rodale Books in 2011. She has a blog entitled ''Maria's Farm Country Kitchen''.

Early life and education

Rodale was born in Allentown, Pennsylvania to Robert David “Bob” Rodale and his wife Ardath Harter Rodale. She grew up on the family's farm along with two sisters and two brothers. She went on to attend Muhlenberg College, also in Allentown, where she double majored in communications and art, earning a bachelor's degree in 1985.

Career

Rodale joined the family business Rodale, Inc. in 1987, first working in circulation and direct marketing and eventually leading Rodale's in-house direct marketing agency. In 1998, she served as the company's director of strategy, where she led strategic reviews, planning processes, and management changes that refocused Rodale on publishing information on healthy, active lifestyles. She also led the company's Organic Living division, Rodale's first integrated brand division, where she was editor-in-chief of ''Organic Gardening'' magazine and oversaw all of Rodale's gardening books. She joined the Rodale board in 1991 and was elected chairman of it in 2007. In 2009, she was named to Pennsylvania's "Best 50 Women in Business" list, published by the ''Eastern Pennsylvania Business Journal''.

She is co-chair of The Rodale Institute.

Books

Rodale has written or co-authored five books:
*''Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe'' (2011, Rodale Books)
*''It's My Pleasure: A Revolutionary Plan to Free Yourself from Guilt and Create the Life You Want'' (2005, Free Press) with Maya Rodale.
*''Betty's Book of Laundry Secrets'' (2001, Rodale Books) with Betty Faust.
*''Maria Rodale's Organic Gardening Companion'' (2000, Rodale Books)
*''Maria Rodale's Organic Gardening (Your Seasonal Companion to Creating a Beautiful and Delicious Organic Garden)'' (1998, Rodale Press)

References

Further reading

*Blumenau, K (2007). “Third generation taking the helm at Rodale", ''Allentown Morning Call'', June 17, 2007. http://articles.mcall.com/2007-06-17/news/3725576_1_maria-rodale-ardath-rodale-men-s-health
*Vaccariello, L (2009). “Growing Up Organic: An exclusive interview with organic advocate Maria Rodale", ''Prevention'' magazine, https://web.archive.org/web/20110121043214/http://online.prevention.com/mariarodale/index.html
*Rodale, M (2010). "State of the Organic Union", ''The Atlantic'', October 21, 2010. https://www.theatlantic.com/life/archive/2010/10/state-of-the-organic-union/64896/

{{DEFAULTSORT:Rodale, Maria
20th-century American women
21st-century American women
Living people
American publishers (people)
American women in business
Organic farmers
Rodale, Inc.
Businesspeople from Allentown, Pennsylvania
Writers from Allentown, Pennsylvania
Year of birth missing (living people)