Maggie Ireri (also Margaret Ireri), is a Kenyan
businesswoman
A businessperson, businessman, or businesswoman is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial or industrial) for the ...
and
market research professional, who serves as the CEO of TIFA Research Limited, a market research company, headquartered in
Nairobi
Nairobi ( ) is the capital and largest city of Kenya. The name is derived from the Maasai phrase ''Enkare Nairobi'', which translates to "place of cool waters", a reference to the Nairobi River which flows through the city. The city proper ha ...
, Kenya's capital city. She is also an award-winning market researcher professional, recognized for her contribution to the development of research methodologies for Africa, by regional research bodies such as Pan Africa Media Research Organisation (PAMRO) and South Africa Market Research Association (SAMRA).
Background and education
She was born in Kenya in the 1970s. She obtained her first degree, a
Bachelor of Education
A Bachelor of Education (B.Ed.) is an undergraduate professional degree which prepares students for work as a teacher in schools. In some countries such as Tanzania and Kenya, additional tasks like field work and research are required in order fo ...
, from
Kenyatta University
Kenyatta University (KU) is a public research university with its main campus in Nairobi County, Kenya. It acquired the status of university in 1985, being the third university after University of Nairobi (1970) and Moi University (1984). As of ...
, in 1998.
She also holds a
Master of Business Administration
A Master of Business Administration (MBA; also Master's in Business Administration) is a postgraduate degree focused on business administration. The core courses in an MBA program cover various areas of business administration such as accounti ...
, awarded by
Jomo Kenyatta University of Agriculture and Technology. She is pursuing a
Doctor of Business Administration
The Doctor of Business Administration (DBA) is either a professional doctorate or a research doctorate, depending on the granting university, awarded on the basis of advanced study, examinations, project work, and research in business administrat ...
degree from the
University of Edinburgh
The University of Edinburgh ( sco, University o Edinburgh, gd, Oilthigh Dhùn Èideann; abbreviated as ''Edin.'' in post-nominals) is a public research university based in Edinburgh, Scotland. Granted a royal charter by King James VI in 15 ...
, in
Scotland
Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...
, United Kingdom.
Career
Beginning in 1999, Ms Ireri was hired as the head of the research division of ''Steadmam Synovate Uganda Limited'', based in
Kampala
Kampala (, ) is the capital and largest city of Uganda. The city proper has a population of 1,680,000 and is divided into the five political divisions of Kampala Central Division, Kawempe Division, Makindye Division, Nakawa Division, and Ruba ...
, Uganda's capital city. After nearly four years in that role, she was promoted to Country Manager, Steadman Synovate Uganda, serving in that capacity until July 2005. For the five years and eight months, from May 2005 until December 2010, she served as the Business Development Director, Pan Africa, for the re-branded company of ''Ipsos Synovate'', in the countries of
Ghana
Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
,
Kenya
)
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,
Nigeria
Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
,
Tanzania
Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands and ...
,
Uganda
}), is a landlocked country in East Africa
East Africa, Eastern Africa, or East of Africa, is the eastern subregion of the African continent. In the United Nations Statistics Division scheme of geographic regions, 10-11-(16*) territor ...
and
Zambia
Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most cent ...
. She then served as the Managing Director of
Ipsos Kenya Limited for another three years and nine months.
In September 2014, Ms Ireri left Ipsos and in 2015, she founded TIFA Research Ltd and became the CEO the company, a position she still maintains as of January 2020.
Other considerations
In 2006, Ireri won the ''Eddie Schulze Award by Research International'' ''for a paper she wrote'' for contributing to the development of research methodologies in Africa. In the years of 2011 and 2012, she was recognized under as one of the "Top 40 Under 40 Women in Kenya". She has served as the Chairperson of the ''Marketing Society of Kenya'' from 2015 until 2018.
In December 2018, she was one of a five-person panel of judges who selected the "Top 40 Men Under 40 In Kenya 2018".
In 2018, her paper on Passive Audience Research Methodologies, presented at the PAMRO Conference won best paper award.
See also
*
Lizzie Wanyoike
Lizzie Muthoni Wanyoike (née Elizabeth Muthoni; 1951 – 14 January 2024) was a Kenyan businesswoman, educator, and philanthropist, who was the founder and chief executive officer of the Nairobi Institute of Business Studies (NIBS).
Backgroun ...
*
Jane Catherine Ngila
Jane Catherine Ngila is the head of the Chemical Sciences Department at the University of Johannesburg, her work focuses on applying nanotechnology for water purification. She is Acting Executive Director of the African Academy of Sciences and ...
*
Jennifer Riria
Jennifer Riria, is a Kenyan businesswoman, corporate executive, banker, and academic who serves as the group chief executive officer of Kenya Women Holding Group, a microfinance, banking and insurance group serving nearly one million mostly rur ...
References
External links
Website of TIFA Research Limited
{{DEFAULTSORT:Ireri, Margaret
21st-century Kenyan businesswomen
21st-century Kenyan businesspeople
1976 births
Jomo Kenyatta University of Agriculture and Technology alumni
Alumni of the University of Edinburgh
Kenyatta University alumni
Living people