Marco Marsan (born June 25, 1957 in
Windsor, Ontario
Windsor is a city in southwestern Ontario, Canada, on the south bank of the Detroit River directly across from Detroit, Michigan, United States. Geographically located within but administratively independent of Essex County, it is the souther ...
) is a Canadian-born American author and founder of an innovation and branding consultancy. He wrote the novel ''The Lion's Way'', and the non-fiction works: ''Who Are You When Nobody's Looking'' and ''Think Naked: Childlike Brilliance in the Rough Adult World''. He was named one of America's Top Out of the Box thinkers by the Mazda Corporation in 1999. Marco Marsan has also made appearances on
The View and
The Montel Williams Show
''The Montel Williams Show'' (also known as ''Montel'') is an American syndicated tabloid talk show, hosted by Montel Williams, which ran from 1991 to 2008.
On January 30, 2008, the end of production of new episodes of ''The Montel Williams Sh ...
.
Marco is a veteran of the United States Air Force, serving in 1975-76 as an information specialist. He graduated from
Finneytown High School
Finneytown High School is a public high school in the Finneytown neighborhood of Cincinnati, Ohio. It is the only public High School in the Finneytown Local School District. The district serves the neighborhood of Finneytown and surrounding Sprin ...
in 1975, the same school that produced
General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
CEO
Jeff Immelt
Jeffrey Robert Immelt (born February 19, 1956) is an American business executive currently working as a venture partner at New Enterprise Associates. He previously served as the CEO of General Electric from 2001 to 2017, and the CEO of GE's Medi ...
and
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
CEO Brad Alford. Marco led his team to the Ohio State men's soccer championship in 1974, and then attended the
University of Cincinnati
The University of Cincinnati (UC or Cincinnati) is a public research university in Cincinnati, Ohio. Founded in 1819 as Cincinnati College, it is the oldest institution of higher education in Cincinnati and has an annual enrollment of over 44,00 ...
where he received a bachelor's degree in Business in 1983.
Marco is a citizen of Canada, Italy and the United States. His father Mario Marsan (an Italian immigrant in 1958) is credited with having invented the design for the hourglass shape of the disposable diaper in 1964 while working for
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
and his uncle, the famed opera singer
Italo Tajo
Italo Tajo (25 April 191528 March 1993) was an Italian operatic bass, particularly acclaimed for his Mozart and Rossini roles.
Tajo was born in Pinerolo, Piedmont, Italy and studied violin and voice at the Music Conservatory of Turin with Nilde ...
, was featured on several recordings with
Luciano Pavarotti
Luciano Pavarotti (, , ; 12 October 19356 September 2007) was an Italian operatic tenor who during the late part of his career crossed over into popular music, eventually becoming one of the most acclaimed tenors of all time. He made numerou ...
,
José Carreras
Josep Maria Carreras Coll (; born 5 December 1946), better known as José Carreras (, ), is a Spanish operatic tenor who is particularly known for his performances in the operas of Donizetti, Verdi and Puccini.
Born in Barcelona, he made his de ...
and
Plácido Domingo
José Plácido Domingo Embil (born 21 January 1941) is a Spanish opera singer, conductor, and arts administrator. He has recorded over a hundred complete operas and is well known for his versatility, regularly performing in Italian, French, ...
.
Marco was awarded the "Top 5 Speaker in Innovation / Creativity" designation in 2010 by Speakers Platform, as well as taught classes on innovation and entrepreneurship at both
Xavier University
Xavier University ( ) is a private Jesuit university in Cincinnati and Evanston (Cincinnati), Ohio. It is the sixth-oldest Catholic and fourth-oldest Jesuit university in the United States. Xavier has an undergraduate enrollment of 4,860 studen ...
's Williams School of Business and
University of Cincinnati
The University of Cincinnati (UC or Cincinnati) is a public research university in Cincinnati, Ohio. Founded in 1819 as Cincinnati College, it is the oldest institution of higher education in Cincinnati and has an annual enrollment of over 44,00 ...
's Lindner School of Business.
Marco was credited in the
Guinness Book of World Records
''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
for over 4 years with having created the world's largest Chicken Dance in which 43,000 participants danced at
Oktoberfest Zinzinnati
Oktoberfest Zinzinnati is an annual weekend festival in the city of Cincinnati, Ohio. Based on the original German Oktoberfest, it is billed as the largest Oktoberfest celebration in the United States and second largest in the world. First he ...
in Cincinnati, Ohio on Sept 9, 1992.
He now resides in Henderson, Nevada.
Published works
*''Who Are You When Nobody's Looking'' (1999)
*''Think Naked'' (2003)
*''The Lion's Way'' with Peter Lloyd (2008)
Notable creations
Pepsi Blue
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the U ...
To appeal to different sub-segments of their consumer base, Pepsi sought innovation based upon targeted cultural and flavor trends. This led to the creation of
Pepsi Blue
Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was sold from 2002 to 2004 in the United States and Canada. It remains available in international markets since discontinuation in the U ...
.
Trident
A trident is a three- pronged spear. It is used for spear fishing and historically as a polearm.
The trident is the weapon of Poseidon, or Neptune, the God of the Sea in classical mythology. The trident may occasionally be held by other marine ...
Layers Gum
Cadbury Adams wanted to leverage their scientific expertise and breakthrough technologies to create much-needed news and sales growth in the gum and mints category through their powerhouse brands Trident and Dentyne. Using newly created layering technology, this concept became Trident Layers Gum.
Capital One Spark Card
The idea for the Capital One SPARK Business Card went way beyond a simple credit card. This winning concept was built to leverage Capital One’s economies of scale with data, presence in social media, and financial analytics to help Small Business with big business know-how, cash flow and a larger voice.
Absolut 100
Developed initially as Absolut Onx, this concept evolved into Absolut 100 and launched as an extraordinarily smooth vodka, with a stronger kick (higher ABV). This innovation showed off Absolut’s brand chops in create this unique paradox in the staid vodka category.
References
External links
Marco Marsan's websiteRecent interview of Marco MarsanVideo of Marco MarsanGreenleaf Book Group and full bio
*
{{DEFAULTSORT:Marsan, Marco
1957 births
American business writers
American people of Canadian descent
Living people
University of Cincinnati alumni
Writers from Windsor, Ontario