Marco Bassetti (born July 10, 1957 in
Varese
Varese ( , , or ; lmo, label= Varesino, Varés ; la, Baretium; archaic german: Väris) is a city and ''comune'' in north-western Lombardy, northern Italy, north-west of Milan. The population of Varese in 2018 has reached 80,559.
It is the c ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
) is an Italian manager and entrepreneur, with a degree in Social and Political Sciences ().
In the early 1980s, he started working as executive producer for Mondadori's Retequattro, later moving to
Mediaset
Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...
. In 1986, he founded his own production company La Italiana Produzioni, producing
light entertainment
Light entertainment encompasses a broad range of television and radio programming that includes comedies, variety shows, game shows, quiz shows and the like.
In Great Britain
In the early days of the BBC virtually all broadcast entertainment wou ...
, game shows, talk shows and commercials. In 1989, he founded
Aran, which soon became a leading Italian production company; supplying all major Italian networks with
sit-com
A sitcom, a portmanteau of situation comedy, or situational comedy, is a genre of comedy centered on a fixed set of characters who mostly carry over from episode to episode. Sitcoms can be contrasted with sketch comedy, where a troupe may use new ...
s,
soap opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s, light entertainment programs and TV movies.
From 1994 to 1997, he was also chief executive officer of the joint venture with Grundy Italy, which later became Pearson TV Italy. In December 1997, he founded the company Endemol Italy and worked as Managing Director and then President of
Endemol Italy until May 2004 when stepped down in order to dedicate more time to several entrepreneurial activities in Italy and abroad. He remains a member of Endemol's International Board.
In October 2007, he returned to Endemol Group as Chief Operating Officer and in August 2009 he was appointed President of the Endemol Group. When the company decided to restructure the debt, he took over the responsibility of CEO of the Group. He stepped down at Endemol in April 2012.
He founded a new company, Ambra Multimedia, in November 2012.
In April 2013 he joined
Banijay Entertainment
Banijay (formerly Banijay Entertainment and later Banijay Group) is a French television production and distribution company which is the world's largest international content producer and distributor with over 120 production companies across 22 ...
as chief executive officer, a post which he continues to hold after the merger between the latter and Zodiak.
In April 2014, he was the first Italian to get the coveted invitation to the opening keynote speech at the MIPTV in Cannes, the most important annual television event.
References
Links
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{{DEFAULTSORT:Bassetti, Marco
1957 births
Living people
Chief operating officers
Italian chief executives