The Chiquitibum is a

chant A chant (from French ', from Latin ', "to sing") is the iterative speaking or singing of words or sounds, often primarily on one or two main pitches called reciting tones. Chants may range from a simple melody involving a limited set of notes ...

heard at Mexican sporting events. The Chiquitibum/Siquitibum cheer goes as follows: "Chiquitibum a la bim bom ba, chiquitiboom a la bim bom ba, a la bio, a la bao, a la bim bom ba, Mexico Mexico, Rah rah rah!!!" This most famous of Mexican cheers appeared at Mexican League and university soccer games during the late 1920s.

"La Chica Chiquitibum"

During the 1986

FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...

, hosted in Mexico City, ''Chiquitibum'' became associated with Spanish-born model and actress Mar Castro when she appeared in a

Carta Blanca Carta is Latin and Italian for "paper" and is Spanish and Portuguese "letter". In English it takes the form "card" or "chart". Most of its uses pertain to its meaning as "paper", "chart", or "map", for example in ''Magna Carta''. Carta may refer ...

beer commercial featuring the chant. For the next four years, she toured Mexico, sponsored by the brewery.

References

Sport in Mexico Football songs and chants {{Mexico-sport-stub