Maoam is a brand of

sweets Candy, also called sweets (British English) or lollies (Australian English, New Zealand English), is a confection that features sugar as a principal ingredient. The category, called '' sugar confectionery'', encompasses any sweet confection, i ...

produced by the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

confectionery company

Haribo Haribo ( ) is a German confectionery company founded by Hans Riegel Sr.. It began in Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn. The company created the first gummy candy in 1960 in the for ...

. The product name is a century old. The product consists of chewy fruit-flavoured candy in various flavours. A packet of Maoam sweets usually includes five pieces of a particular flavour, and several of these packets are stacked into a stick which is then sold. The sweets are also available in larger packages. Maoams contain gelatine.

History

Alte MAOAM-Fabrik Duesseldorf-Hildebrandtstrasse

Edmund Münster took over the "Düsseldorfer Lakritzenwerk" in 1900. The company primarily produced

liquorice Liquorice (British English) or licorice (American English) ( ; also ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring can be extracted. The liqu ...

candy until the 1930s; in 1930 or 1931 Münster acquired a licence from abroad to produce a chewy fruity candy under the name "Maoam". The name of the product is an invention, and the abbreviation of "" (''Everyone, without exception, likes it'', in German). In August 1930 Münster received a "

utility model A utility model is a patent-like intellectual property right to protect inventions. This type of right is available in many countries but, notably, not in the United States, United Kingdom or Canada. Although a utility model is similar to a patent ...

for the product Maoam, a chewy candy without chewing gum, made of sugar, syrup and other ingredients" from Düsseldorf. The model covers the name Maoam, the product, the package and any imitation made of liquorice, cocoa, sugar or bakery products. At the same time Edmund Münster GmbH & Co. started producing the candy, which was wrapped in wax paper. Edmund Münster offered Maoam to his customers for the first time on Easter 1931. The characteristic Maoam

palindrome A palindrome is a word, number, phrase, or other sequence of symbols that reads the same backwards as forwards, such as the words ''madam'' or ''racecar'', the date and time ''11/11/11 11:11,'' and the sentence: "A man, a plan, a canal – Panam ...

and

ambigram An ambigram is a calligraphic design that has several interpretations as written. The term was coined by Douglas Hofstadter in 1983. Most often, ambigrams appear as visually symmetrical words. When flipped, they remain unchanged, or they mutate ...

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

had already been invented at this time, which has only slightly changed to this day. There soon appeared imitations of these chewy candies, which was to be expected from the success of the product. After the war, Münster resumed production of the candies. In 1986 the confectionery company

from Bonn bought the production and rights to the Maoam candy. From 1930 to 1982 the candy was produced on Hildebrandtstraße at the

Friedrichstadt Friedrichstadt (; da, Frederiksstad) is a town in the district of Nordfriesland, in Schleswig-Holstein, Germany. It is situated on the river Eider approx. 12 km south of Husum. History The town was founded in 1621 by Dutch settlers. Du ...

district of

Düsseldorf Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Dusseldorp ) is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in th ...

; it has been later produced at the old factory on Jülicher Landstraße in

Neuss Neuss (; spelled ''Neuß'' until 1968; li, Nüss ; la, Novaesium) is a city in North Rhine-Westphalia, Germany. It is located on the west bank of the Rhine opposite Düsseldorf. Neuss is the largest city within the Rhein-Kreis Neuss district. It ...

A popular

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

used in Maoam advertisements is "Was wollt ihr denn?!" (

for "What do you want then?!"). In the advertisements, a group of people are asked what they want next, for example the audience at a football match or at a large television broadcast. The people are always given two options (for example "Do you want extra time?" - "Do you want a penalty shootout?") After both options have been answered with a loud "No!", the follow-up question is "What do you want then?", which the audience answers with a loud cry of "Maoam, Maoam..." The football referee

Walter Eschweiler Walter Eschweiler (born September 20, 1935) is a retired German football referee. He is known for having refereed one match in the 1982 FIFA World Cup in Spain , image_flag = Bandera de España.svg , image_coat = Escudo ...

used to star in these advertisements. The former volleyball Bundesliga champion changed their name to Maoam Mendig per sponsorship from 2003 to 2005. In 2016 Maoam launched the full on till its gone campaign in UK where a guy dances bizarrely.

References

External links

* {{Official website, https://www.maoam.com German confectionery Products introduced in 1900 Products introduced in 1931 1986 mergers and acquisitions

History

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References

External links