Manufacturing Consent (film)
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''Manufacturing Consent: Noam Chomsky and the Media'' is a 1992
documentary film A documentary film or documentary is a non-fictional film, motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a Recorded history, historical record". Bill Nichols (film critic), Bil ...
that explores the political life and ideas of
linguist Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...
,
intellectual An intellectual is a person who engages in critical thinking, research, and reflection about the reality of society, and who proposes solutions for the normative problems of society. Coming from the world of culture, either as a creator or a ...
, and political activist
Noam Chomsky Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
.
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...
filmmakers Mark Achbar and
Peter Wintonick Peter Kenneth Wintonick (June 10, 1953 – November 18, 2013) was a Canadian independent documentary filmmaker based in Montreal. A winner of the 2006 Governor General's Award in Visual and Media Arts, former Thinker in Residence for the Premier ...
expand the analysis of
political economy Political economy is the study of how Macroeconomics, economic systems (e.g. Marketplace, markets and Economy, national economies) and Politics, political systems (e.g. law, Institution, institutions, government) are linked. Widely studied ph ...
and
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
presented in '' Manufacturing Consent'', a 1988 book Chomsky wrote with Edward S. Herman.


Overview

The film presents and illustrates Chomsky and Herman's propaganda model thesis that corporate media, as profit-driven institutions, tend to serve and further the agendas and interests of dominant, elite groups in the society. A centerpiece of the film is a long examination of the history of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
coverage of the Indonesian occupation of East Timor, which Chomsky says exemplifies the media's unwillingness to criticize an ally of the elite. Until the release of '' The Corporation'' (2003), made by Mark Achbar,
Jennifer Abbott Jennifer Abbott (born January 8, 1965) is a Sundance Film Festival, Sundance and Genie Awards, Genie award-winning film film director, director, film editor, writer, editor, producer and sound designer who specializes in social justice and envir ...
and Joel Bakan, it was the most successful feature documentary in Canadian history playing theatrically in over 300 cities around the world. It appeared in more than 50 international film festivals where it received 22 awards. It was broadcast on television in over 30 markets and translated into a dozen languages. Chomsky confessed in an on-stage interview at the 2013 New York City Documentary festival that he has never actually seen the documentary because "I can't stand watching myself...but I'm told it was a pretty impressive film." In a published conversation with Achbar and several activists, he stated that "the positive impact of it has been astonishing to me" but people mistakenly get the impression that he is the leader of a movement that they should join. He also criticizes ''The New York Times'' review of the film, which mistakes his message for being a call for voter organizing rather than for engaging in media critique and political action.


Companion book

Mark Achbar edited a companion book of the same name.Peter Wintonick and Mark Achbar, ''Manufacturing Consent: Noam Chomsky and the Media'', Montreal: Black Rose Books, 1995. It features a transcript of the film annotated with excerpts from referenced and relevant materials as well as several comments from
Noam Chomsky Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
interspersed throughout. Eighteen "Philosopher All-Stars" baseball cards (as seen in the film) are also included. On the back of each card is a short summary of the person, titles of their major works, and a series of quotations attributed to the individual. Chomsky is featured as a card in the set, as are
René Descartes René Descartes ( or ; ; Latinized: Renatus Cartesius; 31 March 1596 – 11 February 1650) was a French philosopher, scientist, and mathematician, widely considered a seminal figure in the emergence of modern philosophy and science. Mathem ...
,
Jean-Jacques Rousseau Jean-Jacques Rousseau (, ; 28 June 1712 – 2 July 1778) was a Genevan philosopher, writer, and composer. His political philosophy influenced the progress of the Age of Enlightenment throughout Europe, as well as aspects of the French Revolu ...
,
Voltaire François-Marie Arouet (; 21 November 169430 May 1778) was a French Age of Enlightenment, Enlightenment writer, historian, and philosopher. Known by his ''Pen name, nom de plume'' M. de Voltaire (; also ; ), he was famous for his wit, and his ...
,
Mary Wollstonecraft Mary Wollstonecraft (, ; 27 April 1759 – 10 September 1797) was a British writer, philosopher, and advocate of women's rights. Until the late 20th century, Wollstonecraft's life, which encompassed several unconventional personal relationsh ...
,
Wilhelm von Humboldt Friedrich Wilhelm Christian Karl Ferdinand von Humboldt (, also , ; ; 22 June 1767 – 8 April 1835) was a Prussian philosopher, linguist, government functionary, diplomat, and founder of the Humboldt University of Berlin, which was named after ...
,
Pierre-Joseph Proudhon Pierre-Joseph Proudhon (, , ; 15 January 1809, Besançon – 19 January 1865, Paris) was a French socialist,Landauer, Carl; Landauer, Hilde Stein; Valkenier, Elizabeth Kridl (1979) 959 "The Three Anticapitalistic Movements". ''European Socia ...
,
Sojourner Truth Sojourner Truth (; born Isabella Baumfree; November 26, 1883) was an American abolitionist of New York Dutch heritage and a women's rights activist. Truth was born into slavery in Swartekill, New York, but escaped with her infant daughter to f ...
,
Karl Marx Karl Heinrich Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, economist, historian, sociologist, political theorist, journalist, critic of political economy, and socialist revolutionary. His best-known titles are the 1848 ...
,
Sitting Bull Sitting Bull ( lkt, Tȟatȟáŋka Íyotake ; December 15, 1890) was a Hunkpapa Lakota leader who led his people during years of resistance against United States government policies. He was killed by Indian agency police on the Standing Rock I ...
,
Rosa Luxemburg Rosa Luxemburg (; ; pl, Róża Luksemburg or ; 5 March 1871 – 15 January 1919) was a Polish and naturalised-German revolutionary socialist, Marxist philosopher and anti-war activist. Successively, she was a member of the Proletariat party, ...
,
Peter Kropotkin Pyotr Alexeyevich Kropotkin (; russian: link=no, Пётр Алексе́евич Кропо́ткин ; 9 December 1842 – 8 February 1921) was a Russian anarchist, socialist, revolutionary, historian, scientist, philosopher, and activis ...
,
Emma Goldman Emma Goldman (June 27, 1869 – May 14, 1940) was a Russian-born anarchist political activist and writer. She played a pivotal role in the development of anarchist political philosophy in North America and Europe in the first half of the ...
,
Mahatma Gandhi Mohandas Karamchand Gandhi (; ; 2 October 1869 – 30 January 1948), popularly known as Mahatma Gandhi, was an Indian lawyer, anti-colonial nationalist Quote: "... marks Gandhi as a hybrid cosmopolitan figure who transformed ... anti- ...
, Martin Luther King Jr.,
Bertrand Russell Bertrand Arthur William Russell, 3rd Earl Russell, (18 May 1872 – 2 February 1970) was a British mathematician, philosopher, logician, and public intellectual. He had a considerable influence on mathematics, logic, set theory, linguistics, ...
, and
Michel Foucault Paul-Michel Foucault (, ; ; 15 October 192625 June 1984) was a French philosopher, historian of ideas, writer, political activist, and literary critic. Foucault's theories primarily address the relationship between power and knowledge, and how ...
. The book made ''
The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
''s national bestseller list in Canada. The first half of the book, hyperlinked to the relevant portions of the film's audio, is available online from ''
Z Magazine Z Communications is a left-wing activist-oriented media group founded in 1986 by Michael Albert and Lydia Sargent.Max Elbaum''Revolution in the Air: Sixties Radicals Turn to Lenin, Mao and Che'' London, England, UK; New York, New York, US: Verso, ...
''. The entire book is available as a
PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...
document on the Region 2
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
of the film.


See also

*
Concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
* Propaganda model


References


External links

* * *
NFB Web page

The Herman-Chomsky Propaganda Model Twenty Years On
''Westminster Papers in Communication and Culture'' 6(2), 2009


Multimedia

* {{DEFAULTSORT:Manufacturing Consent: Noam Chomsky and the Media 1992 films Australian documentary films Finnish documentary films Norwegian documentary films English-language Canadian films Documentary films about public opinion Canadian documentary films Works about the information economy National Film Board of Canada documentaries Documentary films about writers Documentary films about journalism 1992 documentary films Films directed by Peter Wintonick Works about Noam Chomsky Films based on non-fiction books 1990s English-language films 1990s Canadian films 1990s Australian films