Mann ke Manjeeré was an album, music video, and ultimately and entire campaign created by human rights organization

Breakthrough Breakthrough or break through may refer to: Arts Books * ''Break Through'' (book), a 2007 book about environmentalism by Ted Nordhaus and Michael Shellenberger * ''Break Through'' (play), a 2011 episodic play portraying scenes from LGBT life * ...

which promoted women's rights. Breakthrough was launched with Mann ke Manjeeré: An Album of Women's Dreams, which won the 2001 National Screen Award in India for best music video. The full campaign, focused on promoting women's rights and bringing attention to domestic violence, is based on the music video and album of the same name. The aesthetically and emotionally powerful music video was shot by Shoojit Sircar and Gary and tells the true story of Shameem Pathan, who courageously broke out of her abusive marriage and became a truck driver to support herself and her child away from her violent husband. The album features five songs by

Shubha Mudgal Shubha Mudgal (born 1 January 1959) is an Indian singer of Hindustani classical music. Her repertoire includes the genres of khyal, thumri, dadra, and Indian pop. She has received the Padma Shri in 2000. Early life Shubha was born in Allahabad ...

, composed by

Shantanu Moitra Shantanu Moitra (born 22 January 1968) is an Indian score composer, musician and pianist who has composed songs for the Hindi film industry, and is most known for his scores in the films '' Parineeta'' (2005), ''Hazaaron Khwaishein Aisi'' (200 ...

, with lyrics by

Prasoon Joshi Prasoon Joshi (born 16 September 1971) is an Indian poet, writer, lyricist, screenwriter, and communication specialist and marketer. He is the CEO of McCann World group India and Chairman APAC (Asia Pacific), a subsidiary of the global marketi ...

. The record was released through Virgin records. Mita Vashisht stars in the music video, which was viewed by over 20 million people worldwide.

The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...

described the impact of Mann ke Manjeeré saying, "Mann ke Manjeeré has made a breakthrough by claiming public space for women's aspirations."Breakthrough Annual Report

Awards and recognition

Best Indipop Music Video—Screen Awards (Mann Ke Manjeere), 2001 Best Cinematography—U Judge It! Film Festival (Mann Ke Manjeere), 2003 Link TV Award for Best Music Video (Mann ke Manjeere and Babul), 2005

References

Citations

http://www.breakthrough.tv/learn/campaign/mann-ke-manjeer%C3%A9 {{DEFAULTSORT:Mann ke Manjeere Women's rights in India