Manfrotto is an Italian brand of

camera A camera is an optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), with a ...

and

lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylig ...

supports, including

tripods A tripod is a portable three-legged frame or stand, used as a platform for supporting the weight and maintaining the stability of some other object. The three-legged (triangular stance) design provides good stability against gravitational loads ...

monopod A monopod, also called a unipod, is a single staff or pole used to help support cameras, binoculars, rifles or other precision instruments in the field. Camera and imaging use The monopod allows a still camera to be held steadier, allowing t ...

s, and other accessories, that is manufactured by Lino Manfrotto + Co. Spa, a company headquartered in Cassola, Italy. The brand is wholly-owned by

Videndum Videndum plc is a manufacturer of hardware and software for the film industry founded in 1910 and based in Richmond, London. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History The business was establishe ...

plc.

History

Lino Manfrotto, an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

photojournalist, began designing and selling light stands, booms, and telescopic rods under the name "Manfrotto" in the late 1960s. In 1972 Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. With the collaboration, the company introduced its first tripod in 1974. By 1986 Manfrotto already had six manufacturing plants in Bassano, and in the following two years they would build five more plants in Villapaiera, the industrial zone of Feltre. Vinten Group purchased Manfrotto in 1989, followed by the French company Gitzo in 1992 and the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

company Bogen Photo Corp. in 1993. Vinten Group chose to maintain the brands as separate lines in its portfolio. Manfrotto products are distributed in Germany, France, Italy, Japan, the United Kingdom and the United States by Manfrotto Distribution. In Canada, Manfrotto products are distributed by Gentec International. In 2010 Manfrotto established the Manfrotto School of Xcellence, an educational resource to support and help everyone to get closer to photography and videography. Lino Manfrotto died on February 5, 2017, at the age of 80.

Advertising campaigns

In 2010 Manfrotto changed its brand slogan from "Manfrotto Proven Professional" to "Manfrotto Imagine More". In May 2011 Manfrotto launched an online competition asking people to share short posts about imagination on Twitter and Facebook for the Manfrotto Imagine More Manifesto, as well as to submit pictures representing imagination on the Manfrotto Imagine More website. A

short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...

was then created based around the winning posts and pictures, debuting at the

68th Venice International Film Festival The 68th annual Venice International Film Festival was held in Venice, Italy between 31 August and 10 September 2011. American film director Darren Aronofsky was announced as the Head of the Jury. American actor and film director Al Pacino was p ...

. In July 2012 Manfrotto launched the Manfrotto Imagine More blog, a web resource with tips on how to get the best out of pictures and how to share them with other people more effectively.

References

External links

* {{official website, https://www.manfrotto.com
Manfrotto School of Xcellence Website (COM)

Manfrotto Imagine More Website (COM)

Manfrotto Official Facebook Page
Photography equipment Photography companies of Italy Companies based in Veneto Italian brands