Manfred Kirchgeorg (born 1958) is a German

economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...

, specialized in the field of marketing management, who holds the SVI-Endowed Chair of Marketing, especially

E-Commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

and Cross-Media Management at

HHL Leipzig Graduate School of Management HHL Leipzig Graduate School of Management, formerly known as Handelshochschule Leipzig, is a private business school based in Saxony, Germany. Established in 1898, it is one of the world's oldest business schools. The school is accredited inter ...

Academic career

Kirchgeorg finished his PhD and habilitation in business studies at the University of Münster. Since 1998, Kirchgeorg has held the ''Chair of Marketing Management'' at HHL Leipzig. In 2013, his chair received an endowment by the

Deutsche Post AG Deutsche Post AG, trading as Deutsche Post DHL Group, is a German multinational package delivery and supply chain management company headquartered in Bonn, Germany. It is one of the world's largest courier companies. The postal division deliver ...

, and it now has the title "Deutsche Post Chair of Marketing, especially E-Commerce and Cross-Media Management". His research projects are organized in three competence centers which cover the areas of ''Holistic Branding'', ''Sustainability Marketing'', ''Cross-Media Management and E-Commerce.'' He is a member of numerous associations, including the German Academic Association for Business Research, the

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from th ...

, the Academy of Management, the

Beta Gamma Sigma Beta Gamma Sigma () is the International Business Honor Society. Founded in 1913 at the University of Wisconsin, University of Illinois and the University of California, it has over 980,000 members, selected from more than 600 collegiate chapters ...

Chapter of AACSB, and the Schmalenbach-Gesellschaft für Betriebswirtschaftslehre e.V. Moreover, Kirchgeorg is a founding member of the Automotive Cluster of East Germany (ACOD). He is in the board of the Academic Society for Marketing and Business Leadership as well as the Academic Marketing Association and is a member of the global network Microeconomics of Competitiveness (MoC) at

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

. In December 2017 was appointed new head of the MoC Curriculum Council. In addition, he sits on the supervisory board of the

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, t ...

Germany Holding GmbH and the GfK Verein. In the Masters in Management Ranking 2014 conducted by the Financial Times, the marketing major of HHL's Master in Management Program occupied one of the top spots (4th place) among the 70 analyzed masters in management programs. Together with

Timo Meynhardt Timo Meynhardt (born 14 July 1972 in Rudolstadt) is a German psychologist and business economist. Since October 2015, he has been holding the Dr. Arend Oetker Chair of Business Psychology and Leadership at HHL Leipzig Graduate School of Management ...

Andreas Pinkwart Andreas Pinkwart (born 1960) is a German politician and academic who served as State Minister for Economic Affairs, Digitization, Innovation and Energy in the governments of Ministers-President Armin Laschet and Hendrik Wüst of North Rhine-West ...

Andreas Suchanek Andreas Suchanek (born August 12, 1961, in Stadthagen, Germany) is a German economy and business ethicist and one of the best-known students of Karl Homann, an expert in business ethics. He is an economist as well as an expert in business and e ...

, and Henning Zülch, Kirchgeorg developed the Leipzig Leadership Model, which was published in 2016.

Publications

* Manfred Kirchgeorg: ''Ökologieorientiertes Unternehmensverhalten – Typologien und Erklärungsansätze auf empirischer Grundlage.'' Wiesbaden 1990, *

Heribert Meffert Heribert is a Germanic given name, derived from ''hari'' ("host") and '' beraht'' ("bright"). See also Herbert, another given name with the same roots. * Charibert of Laon (died before 762), also spelled Heribert, Count of Laon and maternal grandf ...

, Manfred Kirchgeorg: ''Marktorientiertes Umweltmanagement – Grundlagen und Fallstudien.'' 3rd edition, Stuttgart 1998, * Manfred Kirchgeorg: ''Marktstrategisches Kreislaufmanagement: Ziele, Strategien und Strukturkonzepte.'' Wiesbaden 1999, at the same time: habilitations treatise, Universität Münster (Westfalen), 1998, * Manfred Kirchgeorg, Werner M. Dornscheidt und Wilhelm Giese: ''Handbuch Messemanagement.'' Wiesbaden 2003, * Bernd Schäppi, Mogens M. Andreasen, Manfred Kirchgeorg, Franz-Josef Radermacher: ''Handbuch Produktentwicklung.'' Wiesbaden 2005, * Manfred Kirchgeorg, Werner M. Dornscheidt, Wilhelm Giese, Norbert Stoeck: ''Trade Show Management.'' Wiesbaden 2005, *

Manfred Bruhn ''Manfred: A dramatic poem'' is a closet drama written in 1816–1817 by Lord Byron. It contains supernatural elements, in keeping with the popularity of the ghost story in England at the time. It is a typical example of a Gothic fiction. Byr ...

, Manfred Kirchgeorg and Johannes Meier: ''Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel.'' Wiesbaden 2007, * Manfred Kirchgeorg, Christiane Springer, Christian Brühe: ''Live Communication Management: Ein strategischer Leitfaden zur Konzeption, Umsetzung und Erfolgskontrolle.'' Wiesbaden 2009, *

Christoph Burmann Christoph is a male given name and surname. It is a German variant of Christopher. Notable people with the given name Christoph * Christoph Bach (1613–1661), German musician * Christoph Büchel (born 1966), Swiss artist * Christoph Dientzenhof ...

and Manfred Kirchgeorg: ''Marketing Arbeitsbuch: Aufgaben – Fallstudien – Lösungen.'' 11th edition, Wiesbaden 2013, * Christoph Burmann, Heribert Meffert, Manfred Kirchgeorg and Maik Eisenbeiß: ''Marketing: Grundlagen marktorientierter Unternehmensführung.'' 13th edition, Wiesbaden 2018, * Heribert Meffert,

Peter Kenning Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a sur ...

, and Manfred Kirchgeorg (Ed.): ''Sustainable Marketing Management – Grundlagen und Cases.'' Wiesbaden 2014, * Manfred Kirchgeorg,

, Andreas Suchanek, Henning Zülch, Das Leipziger Führungsmodell: The Leipzig Leadership Model, Leipzig 2017, * Manfred Bruhn, Manfred Kirchgeorg, Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung, Wiesbaden 2017, * Manfred Kirchgeorg, Werner M. Dornscheidt, Norbert Stoeck: Handbuch Messemanagement - Planung, Durchführung und Kontrolle von Messen, Kongressen und Events, 2. Aufl., Wiesbaden 2018,

References

External links

* http://www.hhl.de/en/faculty/marketing/ * http://wissenschaftliche-gesellschaft.de/ * http://www.akademische-marketinggesellschaft.de/

References

{{DEFAULTSORT:Kirchgeorg, Manfred 20th-century German economists 1958 births Living people 21st-century German economists