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Madeleine Grunwald (born January 23, 1957) is an
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
professional
political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...
and
media advisor A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a ...
for the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
. Grunwald is one of the few women at the top of the field, having helped elect numerous senators and governors and is the only woman in history to run the advertising for a successful presidential campaign (Bill Clinton’s).


Early life and education

Grunwald was born in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. She is the daughter of Henry Grunwald, editor-in-chief of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine from 1979 to 1987 and U.S. Ambassador to Austria from 1988 to 1990, and Beverly Suser Grunwald, a journalist who was a columnist at ''
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion".Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides infor ...
''. She is the sister of author
Lisa Grunwald Lisa Grunwald Adler (born 1959) is an American author. Biography She is the author of six novels and one children's book. With her husband, former Reuters Editor-in-Chief Stephen J. Adler, she has edited three anthologies: ''The Marriage Book' ...
and movie producer Peter Grunwald. Grundwald is a Jewish. She grew up on the
Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the borough of Manhattan in New York City, bounded by 96th Street to the north, the East River to the east, 59th Street to the south, and Central Park/Fifth Avenue to the wes ...
of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
and on
Martha's Vineyard Martha's Vineyard, often simply called the Vineyard, is an island in the Northeastern United States, located south of Cape Cod in Dukes County, Massachusetts, known for being a popular, affluent summer colony. Martha's Vineyard includes the s ...
. Grunwald graduated from the
Nightingale-Bamford School The Nightingale-Bamford School is an independent all-female university-preparatory school founded in 1920 by Frances Nicolau Nightingale and Maya Stevens Bamford. Located in Manhattan on the Upper East Side, Nightingale-Bamford is a member of th ...
in New York City. In 1979, she received a
Bachelor of Arts Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
''
magna cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some So ...
'' from
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
.


Career

Upon graduation she worked at the
Sawyer-Miller Group Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operat ...
in New York. Gaining prominence through her work on the successful 1992 Bill Clinton presidential campaign, in which she was director of advertising, Grunwald made television appearances defending Bill Clinton, and helped produce ''The Man From Hope'', the biographical film that was the centerpiece of the
1992 Democratic National Convention The 1992 Democratic National Convention nominated Governor Bill Clinton of Arkansas for president and Senator Al Gore from Tennessee for vice president; Clinton announced Gore as his running-mate on July 9, 1992. The convention was held at Madison ...
. Mandy Grunwald subsequently founded and became president of Grunwald Communications in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
Throughout the 1980s and 1990s, she served as
media consultant A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a ...
for three successful Senate campaigns for
Daniel Patrick Moynihan Daniel Patrick Moynihan (March 16, 1927 – March 26, 2003) was an American politician, diplomat and sociologist. A member of the Democratic Party, he represented New York in the United States Senate from 1977 until 2001 and served as an ...
(presumably 1982, 1988, and 1994), as well as for the
Ruth Messinger Ruth Wyler Messinger (born November 6, 1940) is a former American political leader in New York City and a member of the Democratic Party. She was the Democratic nominee for Mayor of New York City in 1997, losing to incumbent mayor Rudy Giuliani. ...
's losing effort in the 1997 New York City mayoral election. In 1999 she served as a broker across the frosty relations between the retiring Moynihan and Hillary Clinton. The latter would later successfully gain the former's seat in the 2000 New York senatorial election. In 2004, Grunwald worked for the senatorial campaign of
Ken Salazar Kenneth Lee Salazar (born March 2, 1955) is an American lawyer, politician, and diplomat who is the United States ambassador to Mexico. He previously served as the 50th United States Secretary of the Interior in the administration of President Ba ...
in
Colorado Colorado (, other variants) is a state in the Mountain West subregion of the Western United States. It encompasses most of the Southern Rocky Mountains, as well as the northeastern portion of the Colorado Plateau and the western edge of t ...
and gubernatorial effort of John Lynch in
New Hampshire New Hampshire is a U.S. state, state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec t ...
, both of whom won. She also worked for
Gifford Miller Alan Gifford Miller (born November 6, 1969) is the former Speaker of the New York City Council who represented the 5th district. Barred from seeking reelection due to term limits, the Democrat ran unsuccessfully in the Democratic primary for ...
's Democratic primary campaign in New York City's 2005 mayoral race, who ultimately lost. The ''
Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' identified her as one of the key members of "
Hillaryland Hillaryland was the self-designated name of a group of core advisors to Hillary Clinton, when she was First Lady of the United States and again when, as United States Senator, she was one of the Democratic Party candidates for President in the 20 ...
",
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
's closest advisors beginning with her
First Lady First lady is an unofficial title usually used for the wife, and occasionally used for the daughter or other female relative, of a non-monarchical A monarchy is a form of government in which a person, the monarch, is head of state fo ...
days. Grunwald's position as a White House advisor reportedly faded after 1995, when she and others were supplanted by
Dick Morris Richard Samuel Morris (born November 28, 1948) is an American political author and commentator who previously worked as a pollster, political campaign consultant, and general political consultant. A friend and advisor to Bill Clinton during hi ...
according to the New York Times. However, in addition to acting as an important intermediary between the then Senator
Daniel Patrick Moynihan Daniel Patrick Moynihan (March 16, 1927 – March 26, 2003) was an American politician, diplomat and sociologist. A member of the Democratic Party, he represented New York in the United States Senate from 1977 until 2001 and served as an ...
and
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
for the 2000 New York senatorial election, Grunwald was appointed the head of campaign media relations for the
Hillary Clinton 2008 presidential campaign The 2008 presidential campaign of Hillary Rodham Clinton, then junior United States senator from New York, was announced on her website on January 20, 2007. Hillary Clinton was previously the First Lady of the United States and First Lady of ...
. For her role in Clinton's successful 2006 senate run, Grunwald received more than $930,000. In 2008, Grunwald worked to elect
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American retired educator and politician serving as the senior United States senator from New Hampshire since 2009. A member of the Democratic Party, Shaheen served as the 78th ...
and
Al Franken Alan Stuart Franken (born May 21, 1951) is an American comedian, politician, media personality, and author who served as a United States senator from Minnesota from 2009 to 2018. He gained fame as a writer and performer on the television comed ...
to the Senate, the latter of whom ultimately won his race by 312 votes. In 2010, Grunwald worked for
David Cicilline David Nicola Cicilline (; born July 15, 1961) is an American lawyer and politician serving as the U.S. representative for since 2011. A member of the Democratic Party, he was the 36th mayor of Providence from 2003 to 2011, the first openly ...
's campaign for
U.S. representative The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they c ...
of
Rhode Island's 1st congressional district Rhode Island's 1st congressional district is a congressional district in the U.S. state of Rhode Island. It includes all of Bristol and Newport counties, along with parts of Providence County, including most of the city of Providence. The dis ...
, who at the time was the first openly gay mayor of a U.S. state capital. Additionally, Grunwald worked for
Richard Blumenthal Richard Blumenthal (; born February 13, 1946) is an American lawyer and politician who is the senior United States senator from Connecticut, a seat he has held since 2011. A member of the Democratic Party, he is one of the wealthiest members of ...
's successful Senate campaign. In the 2012 election, Grunwald worked on the successful election campaigns for Senator
Elizabeth Warren Elizabeth Ann Warren ( née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
and Senator
Tammy Baldwin Tammy Suzanne Green Baldwin (born February 11, 1962) is an American lawyer and politician who has served as the junior United States senator from Wisconsin since 2013. A member of the Democratic Party, she served three terms in the Wisconsin Stat ...
, two of the toughest Senate races in the country. Baldwin defeated Tommy Thompson, a four time Governor of Wisconsin, who was favored in the Senate race and Elizabeth defeated Scott Brown, who was the only incumbent Senator to lose his seat in the November 2012 election. In 2016, Grunwald joined Hillary Clinton’s 2016 presidential campaign as a Senior Communications Advisor. In 2018, Grunwald again worked for Senator
Elizabeth Warren Elizabeth Ann Warren ( née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
and Senator
Tammy Baldwin Tammy Suzanne Green Baldwin (born February 11, 1962) is an American lawyer and politician who has served as the junior United States senator from Wisconsin since 2013. A member of the Democratic Party, she served three terms in the Wisconsin Stat ...
, as well as Senator
Amy Klobuchar Amy Jean Klobuchar ( ; born May 25, 1960) is an American lawyer and politician serving as the senior United States senator from Minnesota, a seat she has held since 2007. A member of the Minnesota Democratic–Farmer–Labor Party (DFL), Minne ...
. She also worked for Molly Kelly’s gubernatorial campaign in New Hampshire and
Kevin Lembo Kevin P. Lembo (born September 6, 1963) is a Democratic elected official who served as the Connecticut State Comptroller, the statewide elected official responsible for reporting on state finances, administering health care plans for public empl ...
’s Comptroller campaign in Connecticut.   In 2020, Grunwald helped Senator
John Hickenlooper John Wright Hickenlooper Jr. (; born February 7, 1952) is an American politician serving as the junior United States senator from Colorado since 2021. A member of the Democratic Party, he served as the 42nd governor of Colorado from 2011 to 20 ...
defeat
Cory Gardner Cory Scott Gardner (born August 22, 1974) is an American attorney, lobbyist, and politician who served as a United States senator from Colorado from 2015 to 2021. A Republican, he was the U.S. representative for Colorado's 4th congressional distr ...
and worked for Senator
Jeanne Shaheen Cynthia Jeanne Shaheen ( ; née Bowers, born January 28, 1947) is an American retired educator and politician serving as the senior United States senator from New Hampshire since 2009. A member of the Democratic Party, Shaheen served as the 78th ...
, who was re-elected by her widest margin ever. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' has described Grunwald as "smart, tough, gruff, intensely loyal to her candidates, with an air of superiority and great certainty." The ''Times'' also wrote, "As her sister, Lisa, a novelist, wrote in '' Glamour'' magazine four years ago: 'She was older. Braver. Taller. Meaner. Stronger.'" Grunwald is believed to have been the inspiration for the character "Daisy Green" in the ''
roman à clef ''Roman à clef'' (, anglicised as ), French for ''novel with a key'', is a novel about real-life events that is overlaid with a façade of fiction. The fictitious names in the novel represent real people, and the "key" is the relationship ...
'' of the 1992 presidential campaign, ''
Primary Colors A set of primary colors or primary colours (see spelling differences) consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a bro ...
'', published by " Anonymous" in 1996. Moreover, before
Joe Klein Joe Klein (born September 7, 1946) is an American political commentator and author. He is best known for his work as a columnist for ''Time'' magazine and his novel ''Primary Colors'', an anonymously written roman à clef portraying Bill Clinton' ...
was revealed to be the creator, Mandy Grunwald and her novelist sister
Lisa Grunwald Lisa Grunwald Adler (born 1959) is an American author. Biography She is the author of six novels and one children's book. With her husband, former Reuters Editor-in-Chief Stephen J. Adler, she has edited three anthologies: ''The Marriage Book' ...
were among the authorial suspects. In the 1998 film ''
Primary Colors A set of primary colors or primary colours (see spelling differences) consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a bro ...
'', the character based on her was portrayed by
Maura Tierney Maura Therese Tierney (born February 3, 1965) is an American film, stage, and television actress. She is best known for her roles as Lisa Miller on the sitcom ''NewsRadio'' (1995–1999), Abby Lockhart on the medical drama '' ER'' (1999–2009), ...
. She is also partially the inspiration for ''
The West Wing ''The West Wing'' is an American serial (radio and television), serial political drama television series created by Aaron Sorkin that was originally broadcast on NBC from September 22, 1999, to May 14, 2006. The series is set primarily in the ...
'' character
Mandy Hampton Madeline "Mandy" Hampton is a fictional character from the American serial drama ''The West Wing'', portrayed by Moira Kelly. She was the White House media director during the first season of the show, and the former girlfriend of Deputy White Ho ...
. During the
COVID-19 pandemic in the United States The COVID-19 pandemic in the United States is a part of the COVID-19 pandemic, worldwide pandemic of COVID-19, coronavirus disease 2019 (COVID-19) caused by SARS-CoV-2, severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). In the Uni ...
the CDC Director
Rochelle Walensky Rochelle Paula Walensky (née Bersoff; born April 5, 1969) is an American physician-scientist who is the director of the Centers for Disease Control and Prevention and the administrator of the Agency for Toxic Substances and Disease Registry. P ...
turned to Mandy Grunwald for advice after communication missteps.Kaitlan Collins, Jeremy Diamond and Kevin Liptak
''CDC director turns to media consultant as Covid-19 messaging frustrations mount''
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
01/07/2022.


Personal life

In 1997, Grunwald married journalist Matthew Cooper. They separated in late 2007. They have a son, born in 1998.


References


External links

* * {{DEFAULTSORT:Grunwald, Mandy 1957 births American people of Austrian-Jewish descent American political consultants Harvard College alumni Living people New York (state) Democrats People from Martha's Vineyard, Massachusetts People from the Upper East Side Nightingale-Bamford School alumni