Man Laws (Men of the Square Table) are a series of

beer Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...

commercials A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...

for

Miller Lite Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bu ...

, inspired by the supposed unwritten codes by which men live. The "Men of the Square Table" are a parody of

King Arthur King Arthur ( cy, Brenin Arthur, kw, Arthur Gernow, br, Roue Arzhur) is a legendary king of Britain, and a central figure in the medieval literary tradition known as the Matter of Britain. In the earliest traditions, Arthur appears as a ...

Knights of the Round Table The Knights of the Round Table ( cy, Marchogion y Ford Gron, kw, Marghekyon an Moos Krenn, br, Marc'hegien an Daol Grenn) are the knights of the fellowship of King Arthur in the literary cycle of the Matter of Britain. First appearing in lit ...

. The "Square Table" they congregate around is located in what appears to be a secret, ''

Dr. Strangelove ''Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb'', known simply and more commonly as ''Dr. Strangelove'', is a 1964 black comedy film that satirizes the Cold War fears of a nuclear conflict between the Soviet Union and t ...

''-esque room with glass (probably soundproof) walls. The advertising campaign was a response to negative feedback about prior

sexist Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primaril ...

advertising. The campaign also included a website as well as print advertising. The ads featured the "Men of the Square Table", which consisted of men of great significance in different fields, such as football star

Jerome Bettis Jerome Abram Bettis Sr. (born February 16, 1972) is a former American football running back who played in the National Football League (NFL) for 13 seasons, primarily with the Pittsburgh Steelers. Nicknamed "the Bus" for his large size and runn ...

, pro wrestler

Triple H Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as on ...

, actor/comedian

Eddie Griffin Edward Rubin Griffin (born July 15, 1968) is an American comedian and actor. He is best known for portraying Eddie Sherman in the sitcom '' Malcolm & Eddie'', the title character in the 2002 comedy film '' Undercover Brother'', and Tiberius Jef ...

, adventurer

Aron Ralston Aron Lee Ralston (born October 27, 1975) is an American mountaineer, mechanical engineer, and motivational speaker, known for surviving a canyoneering accident by cutting off part of his right arm. On April 26, 2003, during a solo descent of Bl ...

, professional bull-rider

Ty Murray Ty Monroe Murray (born October 11, 1969), is an American nine-time World Champion professional rodeo cowboy. He was one of the top rodeo contestants in the world from the late 1980s to early 2000s. He is an inductee of the ProRodeo Hall of Fame ...

, and actor

Burt Reynolds Burton Leon Reynolds Jr. (February 11, 1936 – September 6, 2018) was an American actor, considered a sex symbol and icon of 1970s American popular culture. Reynolds first rose to prominence when he starred in television series such as ' ...

, who acts as the Square Table's ''de facto'' leader. The ads would consist of the men bringing up a certain topic or situation, sometimes simple beer-related topics, such as whether anything other than beer can be stored in the garage fridge, or if one can take leftover beers that he brought to a party back home; other topics would be slightly more serious, such as how long one can wait before asking out his best friend's ex-girlfriend, or if it's time to retire the "high-five" celebration. After a short discussion on the topic, the men will come to a consensus on a new Man Law, at which point the men raise their beer bottles (or sometimes cans) and proclaim, "Man Law!", at which point the Square Table's elderly scribe would write the new Man Law down.

Change with 2007 NFL season

The Miller Brewing Co. unveiled a new football-related advertising campaign to effectively replace the Man Law ads starting the week of September 2, 2007, to coincide with the start of the 2007

NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major ...

Regular Season. The series is called More Taste League (MTL) and these ads consist of actor

John C. McGinley John Christopher McGinley (born August 3, 1959) is an American actor. His best known roles include Perry Cox in '' Scrubs'', Bob Slydell in ''Office Space'', Captain Hendrix in '' The Rock'', Sergeant Red O'Neill in Oliver Stone's ''Platoon,'' ...

portraying

The Commish ''The Commish'' is an American comedy-drama television series that aired on ABC in the United States from September 28, 1991, to January 11, 1996. The series focuses on the work and home life of a suburban police commissioner in Eastbridge, New ...

of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time.

References

{{reflist Advertising campaigns Fratire books