Mamonde (

Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The let ...

: 마몽드) is a South Korean skincare and cosmetics brand owned by

Amore Pacific Amorepacific Corporation is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree. The firm was founded in 1945 ...

. Mamonde was launched by Amore Pacific in 1991. The brand name comes from ''Ma Monde'' which is a combination of the words ''My'' and ''World'' in

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

History

, one of the largest cosmetics companies in South Korea, created Mamonde in 1991. In 2005, Mamonde was launched in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. By July 2013, its products are sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China. On July 12, 2013, Mamonde opened its flagship store in

Myeong-dong Myeongdong () is a dong in Jung-gu, Seoul, South Korea between Chungmu-ro, Eulji-ro, and Namdaemun-ro. It covers 0.99km² with a population of 3,409 and is mostly a commercial area, being one of Seoul's main shopping, parade route and tourism ...

. In the same month, Mamonde was launched in

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

. Mamonde expanded in the west in 2015 and opened its first store in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. By 2017, it has stores in the U.S. and in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

. The brand also opened its first store in

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

in 2016 and opened its first in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

in 2017.

Products

Mamonde has a wide range of makeup and skin care products. They use flowers such as

camellia ''Camellia'' (pronounced or ) is a genus of flowering plants in the family Theaceae. They are found in eastern and southern Asia, from the Himalayas east to Japan and Indonesia. There are more than 220 described species, with some controversy ...

, lotus and

jasmine Jasmine ( taxonomic name: ''Jasminum''; , ) is a genus of shrubs and vines in the olive family (Oleaceae). It contains around 200 species native to tropical and warm temperate regions of Eurasia, Africa, and Oceania. Jasmines are widely cultiva ...

as ingredients for their products. Their products include the Age control ultra repair cream, Advanced Self Control Massage Cream, Rose Water Toner, Soft Bloom Makeup Base and the Total Solution Moisture Cream. * Red Energy Recovery Serum is a serum with Blossoming Energy™ as its core ingredient. * Rose Water Toner contains 90.97% rose water as a toner for soothing and moisturizing the skin. * Ceramide Intense Cream is a moisturizing barrier cream that contains a moisturizing effect ingredient of Mugunghwa. * Creamy Tint Color Balm is a lip pencil that contains lipstick, tint, and lip balm functions at the same time.

Spokespersons and models

Lee young ae: 1991 Han ga in: 2006 In 2011, actress

Han Ji-min Han Ji-min (born November 5, 1982) is a South Korean actress. After minor roles in '' All In'' and ''Dae Jang Geum'', Han had her breakout role in revenge series ''Resurrection'' in 2005. This was followed by leading roles in period dramas ''Capi ...

was chosen as the new endorser of Mamonde. In the same year, Super Junior's

Choi Siwon Choi Si-won (; born 7 April 1986), known mononymously as Siwon, is a South Korean singer, songwriter, model, and actor known for his work as a member of South Korean boy group Super Junior. Choi committed as special representative of UNICEF K ...

became Mamonde's first male endorser and the brand has since been endorsed by other notable celebrities such as Girls' Generation's

Kwon Yuri Kwon Yu-ri (; born December 5, 1989), better known by her mononym Yuri, is a South Korean singer, actress and songwriter. She debuted as a member of girl group Girls' Generation (and later its subgroup Girls' Generation-Oh!GG) in August 2007, w ...

and actress

Park Shin-hye Park Shin-hye (, born February 18, 1990) is a South Korean actress and singer. She gained recognition as a child on TV shows such as ''Stairway to Heaven'' (2003), and ''Tree of Heaven'' (2006). Later on, she would achieve further success when ...

alongside SNH48 and THE9 member, Kiki Xu Jiaqi.

References

External links

Mamonde official website

Mamonde China official website
Amorepacific brands {{company-stub