Mama Cheung (born 1957/1958; ), known as Lee Wai-ji () and Tessa Cheung, is a Hong Kong YouTuber who makes videos about cooking Cantonese dishes. When she first got married, Mama Cheung was not experienced in cooking, so she learned how to cook from her mother-in-law. After having been a housewife for around 40 years, Mama Cheung initially had no plans to become a YouTuber. Her children uploaded a video of her making to YouTube in 2014. Upon seeing that the video was viewed several hundred times and had positive viewer feedback, she began making more cooking videos. In 2015, she collaborated with fellow Hong Kong cooking YouTuber Uncle Bob, who runs the

Bob's Your Uncle "Bob's your uncle" is a phrase commonly used in the United Kingdom and Commonwealth countries that means "and there it is" or "and there you have it" or "it's done". Typically, someone says it to conclude a set of simple instructions or when a ...

channel, which increased awareness of her channel, allowing it to grow from several hundred subscribers to more than 10,000 in a year. She makes cooking videos about main dishes,

dim sum Dim sum () is a large range of small Chinese dishes that are traditionally enjoyed in restaurants for brunch. Most modern dim sum dishes are commonly associated with Cantonese cuisine, although dim sum dishes also exist in other Chinese cuis ...

, and desserts. One of her most viewed videos was about her using a rice cooker to bake a cake, which received over one million views. In 2020, Mama Cheung ranked among the top 12 Hong Kong YouTube channels that teach cooking.

Early and personal life

Mama Cheung was born in 1957 or 1958 and is Teochew. Her Chinese name is Lee Wai-ji (), and she is also known as Tessa Cheung. When she was growing up, her family operated a grocer. When she had spare time, her mother would collect eggs and flour to make a steamed orange sponge cake for her. Mama Cheung married a man with the surname Cheung. As a newlywed, Mama Cheung was not well-versed in cooking. She received cooking lessons from her mother-in-law. Since her mother-in-law wanted her son to have breakfast prior to heading to work, Mama Cheung began cooking at 5am for him. She has four children, including a daughter named Kaman.

YouTube career

Mama Cheung posts videos of Cantonese dishes to YouTube and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

. Having been a housewife for around four decades, Mama Cheung did not plan to become a YouTuber. In 2014, her children uploaded a video of her making to YouTube which received positive viewer feedback and sparked her interest to make more videos. Looking back at her first video, Mama Cheung found herself to be inarticulate and nervous whenever facing the camera. On an hourly basis, she monitored the video's view count and comments. Her first video received several hundred views. After he liked the fried oyster omelettes she had made, Uncle Bob, who runs the food YouTube channel

, messaged her on Facebook asking her to collaborate. Having never met anyone from the Internet, Mama Cheung was initially scared to respond. With her daughter's coaxing, Mama Cheung overcame her fear after two or three weeks and called him. In February 2015, they jointly made a

Chinese New Year Chinese New Year is the festival that celebrates the beginning of a New Year, new year on the traditional lunisolar calendar, lunisolar and solar Chinese calendar. In Sinophone, Chinese and other East Asian cultures, the festival is commonly r ...

cooking video titled "Strike It Rich" (), and Uncle Bob was surprised that she was filming videos with her phone. Their collaboration helped raised awareness of her channel which had until then had several hundred subscribers. In the year after they made the video, she accrued 10,000 more subscribers. Her most viewed videos were about her using a rice cooker to bake a cake, which received over 1 million views, and to make baked chicken. Another highly viewed video was about making turnip cake. She made videos about roast pork,

eggplant Eggplant ( US, Canada), aubergine ( UK, Ireland) or brinjal (Indian subcontinent, Singapore, Malaysia, South Africa) is a plant species in the nightshade family Solanaceae. ''Solanum melongena'' is grown worldwide for its edible fruit. Mos ...

with minced pork, Kung Pao chicken, fish fillet with

sweet corn Sweet corn (''Zea mays'' convar. ''saccharata'' var. ''rugosa''), also called sugar corn and pole corn, is a variety of maize grown for human consumption with a high sugar content. Sweet corn is the result of a naturally occurring recessive muta ...

rice, and steamed spare ribs doused in douchi sauce.

Dim sum Dim sum () is a large range of small Chinese dishes that are traditionally enjoyed in restaurants for brunch. Most modern dim sum dishes are commonly associated with Cantonese cuisine, although dim sum dishes also exist in other Chinese cuis ...

she made include turnip cake and siu mai. Chinese soups she made include tomato tofu soup and

papaya The papaya (, ), papaw, () or pawpaw () is the plant species ''Carica papaya'', one of the 21 accepted species in the genus ''Carica'' of the family Caricaceae. It was first domesticated in Mesoamerica, within modern-day southern Mexico and ...

, peanut, and fish tail soup. Desserts she made include put chai ko, white sugar sponge cake, douhua, osmanthus cake, and egg tart. During the COVID-19 pandemic, people remained in their homes to prevent the spread of the virus and purchased bread that they kept around for longer. Mama Cheung made a video about how she had created sesame shrimp toast using bread that had been refrigerated for a few days. Mama Cheung makes roughly one cooking video every week on Thursdays. Her initial videos were 10minutes long, and she later shortened her videos to six minutes since she knew her viewers preferred shorter videos. Her videos have Chinese and English subtitles. A substantial number of her videos have received over one million views. By late 2018, she had created videos about how to cook over 200 dishes and with over 260,000 subscribers was earning between HKD$8,000 (US$) and HKD$9,000 (US$) and occasionally over HKD$10,000 (US$) in monthly advertising revenue. Mama Cheung did not repeat videos about the dishes she made. She receives dish ideas from watching cooking television programmes, reading and cutting out cooking newspaper columns for later reference, reviewing viewers' comments, and experiencing new dishes when going out to eat. Some of her videos receive over a hundred comments, and she spends the weekend responding to viewers' questions. Mama Cheung in 2020 was one of the top 12 Hong Kong YouTube channels that teach cooking and had an increase of 9,000 subscribers in a one-month period beginning 9 July 2020. Mama Cheung receives help from her family members to make the videos. Her husband filmed her videos and to better showcase her cooking, he purchased a camera, a tripod, and lights. He initially did not support her YouTube venture, feeling that she was ignoring him. She was spending a substantial amount of time using her phone to respond to viewer comments and spent less time on housework and with him. Her husband warmed to her YouTube work after observing the joy she felt in making the videos, in becoming a great conversationalist, and in accumulating a lot of knowledge from her online browsing. Her daughter, Kaman, studied business in university and worked in the food and beverage industry. She returned to studying and graduated from a

Le Cordon Bleu Le Cordon Bleu (French for " The Blue Ribbon") is an international network of hospitality and culinary schools teaching French ''haute cuisine''. Its educational focuses are hospitality management, culinary arts, and gastronomy. The instituti ...

culinary school, after which she worked in United Kingdom and Hong Kong restaurants. She resigned from her full-time job in favour of a part-time job around 2019. Kaman began helping Mama Cheung with directing, editing, and marketing the cooking videos, as well as adding the videos' Chinese and English subtitles. Mama Cheung and Kaman started a new segment on the channel called "Mother Daughter Kitchen" (). Viewers were initially dismissive of the segment, viewing Kaman as an interloper but warmed to her within a year of her appearing on the channel. The mother and daughter made a video about

pumpkin soup Pumpkin soup is a usually 'bound' (thick) soup made from a purée of pumpkin. It is made by combining the meat of a blended pumpkin with broth or Stock (food), stock. It can be served hot or cold, and is a common Thanksgiving dish in the United ...

and travelled to Tokyo to make videos.

Reception

The '' Apple Daily'' said that the Mama Cheung channel "looks out of the ordinary in the increasingly fancy YouTube ecosystem, without exquisite post-production and novel ideas" '' Hong Kong Economic Times'' said that "Mama Cheung's strength is her attention to detail" and that "Mama Cheung is like fans' mothers because she really attentively teaches everyone how to cook and hopes everyone will succeed". Jenny Leung wrote in '' Timeout'', "Teaching you how to make simple, home-style dishes that most Hongkongers would regularly see on the dinner table, Mama Cheung's recipes are all about authenticity." Another ''Timeout'' reviewer, Sam Evans, said, "Creator of all the Cantonese dishes you could ask for ... Mama Cheung (aka Tessa Cheung) is like the Chinese aunty who you wish would cook for you every Sunday." Faye Bradley of ''The Loop HK'' called Mama Cheung "reminiscent of traditional Hong Kong favorites that we'd probably only see grandma or 'mama' cook with their years of generational learning" and praised "its easy-to-follow video tutorials" that allows viewers "to master local delicacies".

References

External links

* * * * {{Blogger, mamacheungcooks, 張媽媽廚房 Mama Cheung 1950s births Cantonese-language YouTube channels Food and cooking YouTubers Hong Kong YouTubers Living people YouTube channels launched in 2014