"Mama" is a song by South Korean-Chinese
boy bands
Exo-K and Exo-M. It served as their debut single and the title track of their debut extended play ''
Mama
Mama(s) or Mamma or Momma may refer to:
Roles
*Mother, a female parent
* Mama-san, in Japan and East Asia, a woman in a position of authority
*Mamas, a name for female associates of the Hells Angels
Places
*Mama, Russia, an urban-type settlement ...
'' (2012). Available in both
Korean
Korean may refer to:
People and culture
* Koreans, ethnic group originating in the Korean Peninsula
* Korean cuisine
* Korean culture
* Korean language
**Korean alphabet, known as Hangul or Chosŏn'gŭl
**Korean dialects and the Jeju language
** ...
and
Mandarin
Mandarin or The Mandarin may refer to:
Language
* Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country
** Standard Chinese or Modern Standard Mandarin, the official language of China
** Taiwanese Mandarin, Stand ...
, the song was released
digitally on April 8, 2012, by
SM Entertainment
SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
.
Release and promotion
"Mama" was written by
Yoo Young-jin
Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, ...
and produced by
Yoo Young-jin
Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, ...
. The Korean version is performed by subgroup
Exo-K
Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...
and the Mandarin version by
Exo-M
Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai and ...
.
The music videos of the song were released on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
on April 7, 2012, the same day the song was made available for download through
iTunes and other Korean and mainland Chinese online retailers.
Exo-K and Exo-M performed both versions during their pre-debut showcase on March 31, 2012 in Seoul, South Korea,
followed by a second group performance for their second showcase in
Beijing
}
Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
,
China on April 1.
On April 7, Exo-M made their television debut at China's ''12th Yinyue Fengyun Bang Awards'', performing "Mama". On that same day Exo-K made their debut in Korea on
SBS's music program ''
The Music Trend
''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
'', performing both "Mama" and a prologue single, "
History
History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as well ...
". Exo-K also debuted on
Mnet
M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's ''
M! Countdown
''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul.
B ...
'' on April 12,
KBS's ''
Music Bank
Music Bank may refer to:
* ''Music Bank'' (TV program), a South Korean music program by KBS
**''Music Bank World Tour
The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'' on April 13, and
MBC's ''
Show! Music Core'' on April 14.
Music video
Two music videos for "Mama" were released on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
on April 8, 2012 through S.M. Entertainment's official channel, SMTOWN. Each music video, though recorded in two different versions, featured all twelve members of Exo.
The two videos begin with the same animation and English voice over illustrating the birth of twelve legendary powers that break into two separate forces in order to "keep alive the heart of the tree of life," which is being conquered by an evil force. The two legends divide the tree of life in half, and carries each piece to their own lands. The narration then declares that the two legends will "reunite into one perfect root" on the day, the evil force purifies. After the introduction, all twelve members of Exo appear wearing robes as they walk to the center of a darkly lit circular room. The song begins with a
Gregorian chant
Gregorian chant is the central tradition of Western plainsong, plainchant, a form of monophony, monophonic, unaccompanied sacred song in Latin (and occasionally Greek (language), Greek) of the Roman Catholic Church. Gregorian chant developed ma ...
, and the members look up to a bright light in the sky in unison. Throughout the videos, there are close-up shots of the members performing their own celestial powers with intercut sequences of choreographed dancing, choreographed by Lyle Beniga.
Xiumin
Kim Min-seok (; born March 26, 1990), better known by his stage name Xiumin (; ), is a South Korean singer and actor. He is best known as a member of the South Korean-Chinese boy band Exo, its sub-group Exo-M and its sub-unit Exo-CBX. He debu ...
has
cyrokinesis (frost),
Kris has
flying,
Luhan
Lu Han (Chinese: 鹿晗, born April 20, 1990), also known mononymously as Luhan, is a Chinese singer and actor. He was a member of the South Korean-Chinese boy group Exo and its sub-group Exo-M, before leaving the group in October 2014. Tha ...
has
telekinesis
Psychokinesis (from grc, ψυχή, , soul and grc, κίνησις, , movement, label=ㅤ), or telekinesis (from grc, τηλε, , far off and grc, κίνησις, , movement, label=ㅤ), is a hypothetical psychic ability allowing a person ...
,
Suho
Kim Jun-myeon (; born May 22, 1991), better known by his stage name Suho (, meaning "guardian"), is a South Korean singer, songwriter and actor. He is the leader and lead vocalist of the South Korean-Chinese boy group Exo and its sub-unit Exo- ...
has water powers,
Baekhyun
Byun Baek-hyun (; born May 6, 1992), better known mononymously as Baekhyun, is a South Korean singer, songwriter and actor. Baekhyun began training under SM Entertainment in 2011. A few months later, he made his debut in 2012 as a member of the ...
has light powers,
Lay
Lay may refer to:
Places
*Lay Range, a subrange of mountains in British Columbia, Canada
*Lay, Loire, a French commune
*Lay (river), France
*Lay, Iran, a village
*Lay, Kansas, United States, an unincorporated community
People
* Lay (surname)
* ...
has healing,
Chen has lightning,
Chanyeol
Park Chan-yeol (; born November 27, 1992), better known mononymously as Chanyeol, is a South Korean rapper, singer, songwriter, producer, actor and model. He is a member of the South Korean-Chinese boy group Exo, its sub-group Exo-K and sub-u ...
has
pyrokinesis
Pyrokinesis is the purported psychic ability allowing a person to create and control fire with the mind. As with other parapsychological phenomena, there is no conclusive evidence in support of the actual existence of pyrokinesis. Many alleged c ...
,
D.O.
Doctor of Osteopathic Medicine (DO or D.O., or in Australia DO USA) is a medical degree conferred by the 38 osteopathic medical schools in the United States. DO and Doctor of Medicine (MD) degrees are equivalent: a DO graduate may become licens ...
has strength and ground manipulation,
Tao
''Tao'' or ''Dao'' is the natural order of the universe, whose character one's intuition must discern to realize the potential for individual wisdom, as conceived in the context of East Asian philosophy, East Asian religions, or any other phil ...
has time stopping,
Kai has teleportation, and
Sehun has wind.
The videos end with each group finishing their dance, and they both close with the logo of Exo. The song uses a riff from
Led Zeppelin
Led Zeppelin were an English rock band formed in London in 1968. The group comprised vocalist Robert Plant, guitarist Jimmy Page, bassist/keyboardist John Paul Jones, and drummer John Bonham. With a heavy, guitar-driven sound, they are ci ...
's "
Kashmir" in the background as well as the end of
Guns N' Roses' "
November Rain
"November Rain" is a song by the American hard rock band Guns N' Roses. Written by the band's lead vocalist Axl Rose, it was released as a single in 1992 from their third studio album, ''Use Your Illusion I'' (1991).
"November Rain" peaked a ...
".
Charts
Sales
References
{{DEFAULTSORT:Mams (Exo song)
Exo songs
2012 singles
SM Entertainment singles
Korean songs
Korean-language songs
Chinese songs
Mandarin-language songs
Songs written by Yoo Young-jin
2011 songs