''Mallikoulu'' () is a

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

television

reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

. The first season aired in 2005 on

MTV3 MTV3 ( fi, MTV Kolme, sv, MTV Tre) is a Finnish commercial television station. It had the biggest audience share of all Finnish TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally "Advertisement ...

, and was followed by a half-hour follow up show on the smaller channel Sub. The show shared some similarities to the famous American TV series ''

America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...

'' hosted by

Tyra Banks Tyra Lynne Banks (born December 4, 1973), also known as BanX, is an American television personality, model, producer, writer, and actress. Born in Inglewood, California, she began her career as a model at the age of 15, and was the first Africa ...

, however, it was not made from the same format but from a new one created by former Finnish top model

Marita Hakala Marita Hakala (born 10 November 1968) is a Finnish businessperson and fashion model. After a part-time modeling career in Finland, she became a full time professional model in Milan, Italy, where her first booking was with Blumarine, a high-end ...

. Instead of making the show only for the viewers as in ''America's Next Top Model'', its aim was teaching shy Finnish girls how to make it in the big world of Fashion based on Hakala's own experiences as a model.

Season 1

The first season of the show aired in 2005 and garnered a total of 625 000 viewers, with

Suvi Koponen Suvi Maria Riggs, (née Koponen; born 26 March 1988 in Vantaa, Finland), is a Finnish fashion model who rose to fame after winning the 2005 '' Mallikoulu'' (''Model School'' in English) contest in Finland. She has worked for numerous designers i ...

being announced as the winner. Koponen won a contract with leading model agency Women in

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

and

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Koponen later established an incredible modeling career. She worked for numerous designers including

Anna Sui Anna Sui (; born August 4, 1964) is an American fashion designer. She was named one of the "Top 5 Fashion Icons of the Decade", and in 2009 earned the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America (C ...

Vera Wang Vera Ellen Wang (; born June 27, 1949) is an American fashion designer. Early life Vera Ellen Wang was born June 27, 1949 in New York City to Chinese parents who emigrated to the United States in the mid-1940s. Her mother, Florence Wu (Wu ...

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

Donna Karan Donna Karan (, born Donna Ivy Faske), also known as "DK", is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels. Early life Karan was born Donna Ivy Faske to mother Helen "Queenie" Faske (née Rabin ...

, Anne Klein,

Blumarine Blufin S.p.A. is an Italian fashion house founded by Anna Molinari and her late husband Gianpaolo Tarabini. The core brand is Blumarine, which they started in 1977, followed by Miss Blumarine (1987, 8- to 14-year-old girls), Blugirl (1995, for te ...

Miu Miu Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Paris, France. History Miu Miu was established in 1992 by Miuccia Prada. The name ...

BCBG Max Azria Max Azria (January 1, 1949 – May 6, 2019) was a Tunisian-Jewish-born American fashion designer who founded the contemporary women's clothing brand BCBG MAX AZRIA. Azria was also the designer, chairman and CEO of the BCBG Max Azria Group,Musta ...

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and ...

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

, Nina Ricci and

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

. Koponen has also had an editorial in French ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' shot by

David Sims David Sims is the name of: *David Sims (running back) (born 1955), former American football running back with the Seattle Seahawks * David Sims (safety) (born 1986), American football safety for the Indianapolis Colts *Dave Sims (born 1953), Seattl ...

, and has appeared in the American edition of ''

''.

Contestants

Season 2

The second season of ''Mallikoulu'' aired in 2006. The winner was 16-year-old Sanni Salminen. Salminen did not manage to surpass the success of the previous winner,

, but also worked as an international model briefly before returning to school to finish her studies.

Contestants

*Jonna Ylimäki - 11th *Jelena - 10th *Kaisa - 9th *Heidi Palola - 8th *Joanna Linnainmaa - 7th *Anni Hietamies - 6th *Anette - 5th (replacement) *Liisa Nurminen - 4th *Hanna Kuvaja - 3rd *Essi Erlands - Runner-up *Sanni Salminen - Winner

Season 3

A third season adaption was confirmed by MTV3 to air on 29 March 2015. Anne Kukkohovi, the former host of '' Finland's Next Top Model'', took on the position of the host with Jenni Dahlman serving as a judge. Applicants were required to be at least 16 years old to apply; the show aired on

MTV AVA MTV Ava is a Finnish television channel owned and operated by MTV Oy. Programming * Dallas * EastEnders * Emmerdale (reruns) * Friends * Melrose Place * Neighbours * Salatut elämät (reruns) * Smash * The Renovators * The Tyra Banks Show ...

. The winner of the competition was 20-year-old Maya Tuominen.

Contestants

: The contestant was immune from elimination. : The contestant was eliminated from the competition. : The contestant won the competition.

References

{{reflist

External links

Official website

Mallikoulu on Katsomo

Mallikoulu on IMDb

Suvi Koponen on Models.com
Finnish reality television series Modeling-themed reality television series