Malcolm CasSelle (1970-2020) was an American businessman. He was CEO of BIGtoken, Inc. He was the CIO of OPSkins and was the President of WAX (Worldwide Asset eXchange). Prior to WAX, CasSelle served as CTO and president of New Ventures at Tribune Publishing. Prior to Tribune Publishing, he was senior vice president and general manager, Digital Media of SeaChange International, which he joined as part of the company's acquisition of Timeline Labs, where he served as CEO. Previously, CasSelle led startups in the digital industry, including MediaPass, Xfire and Groupon's joint venture with Tencent in China. CasSelle has also been an active early stage investor in companies including Facebook, Zynga, and most recently Bitcoin-related companies.

Personal life

Malcolm CasSelle was engaged to Carolyn Land of Los Angeles, CA in Nov 2019. Malcolm died in Mexico on November 17, 2020.

Education

CasSelle held a bachelor's degree from

MIT The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...

and a master's degree from

Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...

, both in

computer science Computer science is the study of computation, automation, and information. Computer science spans theoretical disciplines (such as algorithms, theory of computation, information theory, and automation) to Applied science, practical discipli ...

. He was a member of the

Theta Xi Theta Xi () is a North American Greek-letter social college fraternity. It was founded at Rensselaer Polytechnic Institute (RPI) on April 29, 1864. Of all the social fraternities today, Theta Xi was the only one founded during the Civil War. It ...

fraternity. He spoke Japanese and Mandarin.

Career

In 1995, CasSelle co-founded and served as the CTO of NetNoir, one of the first media production websites focused on Afrocentric culture. The company was the first outside company to be accepted into the

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

Greenhouse Program. From 1998 to 2002 he served as a senior vice president and advisor to the CEO at Pacific Century CyberWorks (PCCW), a publicly traded telco service provider based in Hong Kong where he developed the first commercially viable interactive television systems for global distribution. He served as a director of Hong Kong-based Capital Union Investments from 2006 to 2013 where he managed private direct investments into late-stage internet companies. He was also a senior executive at

Groupon Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon af ...

’s joint venture with Chinese instant messaging and gaming giant

Tencent Tencent Holdings Ltd. () is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the w ...

. In April 2012, he was named CEO of the global social network for core video game players,

Xfire Xfire (pronounced "X-Fire") was a proprietary freeware instant messaging service for gamers that also served as a game server browser with various other features. It was available for Microsoft Windows. Xfire was originally developed by Ult ...

. Since January 2013, he has served as CEO of MediaPass, an online

paywall A paywall is a method of restricting access to content, with a purchase or a paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their websites as a way to increase revenue after years of ...

solution designed to generate subscription-based revenues for digital content. That same year, CasSelle co-founded Timeline Labs a social media tracking software company where he served as CEO. In December 2014, the company was acquired by SeaChange International. Following the acquisition, CasSelle served as Senior Vice President and General Manager, Digital Media of SeaChange International. In February 2016, CasSelle was named CTO and President of New Ventures at Tribune Publishing. CasSelle served as the President of Worldwide Asset eXchange and CIO of OPSkins until 2020 and was instrumental in their strategy, fund raising an
whitepaper
CasSelle was CEO of BIGtoken, a publicly traded company that pays users for the value of their data.

References

{{DEFAULTSORT:CasSelle, Malcolm American businesspeople 1970 births 2020 deaths