Malabar is a French brand of

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its te ...

, launched in 1958 by

Kréma Kréma is a French brand of confectionery, owned by Eurazeo. History Kréma was best known in the period from 1950 to 1970, particularly under the Mint'Ho brand of caramel white mints. Alternative Bat'na combines white and brown caramel, while Reg ...

. It is since 2017 owned by

Eurazeo Eurazeo is a French investment company formed by the merger of Azeo and Eurafrance in April 2001. The company is headquartered in Paris. Eurazeo is a leading global investment group, with a diversified portfolio of €25.6 billion in assets und ...

. Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The figure, created by the designer

Jean-Claude Poirier Jean-Claude is a French masculine given name. Notable people with the name include: * Jean-Claude Ades, an Italian electronic music producer * Jean-Claude Alibert (died 2020), a French racing driver * Jean-Claude Amiot (born 1939), a French compos ...

, is no longer the central part of the advertisements but is still present on the packaging of the gum. Malabar's mascot updated (French)
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References

External links

Carambar&Co
French confectionery French brands {{Confection-stub