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In
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (profes ...
, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought.
Chomsky, Noam Avram Noam Chomsky (born December 7, 1928) is an American public intellectual: a linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called "the father of modern linguistics", Chomsky is ...
, ''"What makes mainstream media mainstream"'', October 1997, ''
Z Magazine Z Communications is a left-wing activist-oriented media group founded in 1986 by Michael Albert and Lydia Sargent.Max Elbaum''Revolution in the Air: Sixties Radicals Turn to Lenin, Mao and Che'' London, England, UK; New York, New York, US: Verso, ...
''

/ref> The term is used to contrast with
alternative media Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, C ...
. The term is often used for large news conglomerates, including
newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...
s and
broadcast media Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began w ...
, that underwent successive
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
s in many countries. The
concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term ''mainstream media'' has been used in conversation and the
blogosphere The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can p ...
, sometimes in oppositional, pejorative or dismissive senses, in discussion of the
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
and
media bias Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening of ...
.


United States

In the United States, movie production is known to have been dominated by
major studios Major film studios are production and distribution companies that release a substantial number of films annually and consistently command a significant share of box office revenue in a given market. In the American and international markets, the ...
since the early 20th century; before that, there was a period in which Edison's Trust monopolized the industry. In the early 21st century, the music and television industries was subject to media consolidation, with
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...
's parent company merging their music division with
Bertelsmann AG Bertelsmann SE & Co. KGaA () is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates, and is also active in the service sector and e ...
's BMG to form
Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...
, and Warner Bros. Entertainment's
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...
and CBS Corp.'s
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
merging to form
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
. In the case of Sony BMG there existed a "Big Five", later " Big Four", of major
record companies A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produc ...
, while The CW's creation was an attempt to consolidate ratings and stand up to the "Big Four" of American network (terrestrial) television (although the CW was actually partially owned by one of the Big Four in CBS). In television, the vast majority of broadcast and basic cable networks, over a hundred in all, are controlled by eight corporations:
Fox Corporation Fox Corporation (stylized in all-caps as FOX Corporation) is a publicly traded American mass media company operated and controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New York City. Incorporated ...
,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
(which includes the ABC, ESPN, FX and Disney brands),
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. It is the controlling shareholder of Paramount Global. History The ...
(which owns
Paramount Global Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
),
Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...
(which owns
NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...
),
Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with D ...
,
E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...
,
Altice USA Altice USA, Inc., commonly known as Altice, is an American cable television provider with headquarters in New York City. It delivers pay television, Internet access, telephone services, and original television content to approximately 4.9 milli ...
, or some combination thereof.


Media mergers and concentration in the United States

Over time the rate of media mergers has increased, while the number of
media outlets Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
has also increased. This has resulted in a higher
concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
, with fewer companies owning more media outlets. Some critics, such as
Ben Bagdikian Ben-hur Haig Bagdikian (January 30, 1920 – March 11, 2016) was an Armenian-American journalist, news media critic and commentator, and university professor. An Armenian genocide survivor, Bagdikian moved to the United States as an infant and ...
, assailed concentration of ownership, arguing that large media acquisitions limit the information accessible to the public. Other commentators, such as Ben Compaine and
Jack Shafer Jack Shafer (born November 14, 1957) is an American journalist who writes about media for ''Politico''. Prior to joining ''Politico'', he worked for Reuters and also edited and wrote the column'' "''Press Box" for ''Slate'', an online magazine. B ...
, find Bagdikian's critique overblown. Shafer noted that U.S. media consumers have a wide variety of news sources, including independent national and local sources. Compaine argues that, based on economic metrics such as the Herfindahl-Hirschman Index, the media industry is not very highly concentrated and did not become more concentrated during the 1990s and 2000s. Compaine also points out that most media mergers are not purely acquisitions, but also include divestitures.


The "Big five"


American public distrust in the media

Trust in the media declined in the 1970s, and then again in the 2000s. Since the 2000s, distrust in the media has been polarized, as Republicans have grown substantially more distrustful of the media than Democrats.


United Kingdom

In the UK, during 1922, after the closure of many radio stations, the
British Broadcasting Corporation #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
started its first daily radio transmission and started to grow an audience. Later that year John Reith, a Scottish engineer, would be appointed the first General Manager for the BBC. Later on January 1, 1927 the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
was fully established by Royal Charter and renamed the British Broadcasting Corporation with Reith as the first Director-General. During November 1936 the BBC began to expand into television broadcasting and was the first broadcaster to start the trend of a regularly scheduled TV service. Today the BBC is one of two chartered public broadcasting companies in the United Kingdom. The second is ITV, Independent Television, which was established in 1955 as the first public commercial television company after the Television act of 1954 in an effort to break up the monopoly the BBC had on television broadcasting, gaining fifteen regional broadcasting licenses in less than twenty years. Today the BBC and ITV are the two free to air digital services offered to everyone in the United Kingdom and each other's biggest competitors. The BBC has nine national television channels, BBC three, the first channel to switch from television to online, an interactive channel, ten national and forty local radio stations, BBC Online, and BBC Worldwide. ITV currently holds thirteen of the fifteen regional broadcasting licenses in the United Kingdom that carries their multiple channels including ITV, ITVhub, ITV2, ITVBe, ITV 3, ITV4, CITV, ITV Encore, Britbox, a video-on-demand service in collaboration with the BBC to bring British television content to the United States and Canada, and Cirkus, their own video-on-demand service.


See also

*
Agenda-setting theory Agenda setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news ...
*
Alternative media Alternative media are media sources that differ from established or dominant types of media (such as mainstream media or mass media) in terms of their content, production, or distribution.Downing, John (2001). ''Radical Media''. Thousand Oaks, C ...
*
Big Three television networks In the United States, there are three major traditional commercial broadcast television networks — CBS (Columbia Broadcasting System), NBC (National Broadcasting Company), and ABC (American Broadcasting Company) — that due to their longev ...
*
Concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
*
Deregulation Deregulation is the process of removing or reducing state regulations, typically in the economic sphere. It is the repeal of governmental regulation of the economy. It became common in advanced industrial economies in the 1970s and 1980s, as a ...
*
Fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
*
Freedom of speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The right to freedom of expression has been recogni ...
*
Freedom of the press Freedom of the press or freedom of the media is the fundamental principle that communication and expression through various media, including printed and electronic News media, media, especially publication, published materials, should be conside ...
*
Influence of mass media In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, ...
*
Lists of corporate assets This page is an index for lists of some assets owned by large corporations. Holding companies * List of assets owned by Berkshire Hathaway * List of assets owned by Bertelsmann * List of assets owned by Nestlé * List of assets owned by Procter & ...
*
Local News Service The name Local News Service refers to a variety of news resource share services all started in 2008 and 2009. It sometimes does not refer to a specific sharing service but to the category in general. Typically, these services include pooling video ...
*
Media bias Media bias is the bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening of ...
*
Media conglomerate A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet. According to the ...
*
Media cross-ownership in the United States Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. Media sources include radio, broadcast television, specialty and pay television, cable, satellite, Internet Protocol television (IPTV) ...
*
Media democracy Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...
*
Media imperialism Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communicati ...
*
Media manipulation Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation) ...
*
Media proprietor A media proprietor, media mogul or media tycoon refers to a entrepreneur who controls, through personal ownership or via a dominant position in any media-related company or enterprise, media consumed by many individuals. Those with significant co ...
*
Media transparency Media transparency (or transparent media), also referred to as Media Opacity, is a concept that explores how and why information subsidies are being produced, distributed and handled by media professionals, including journalists, editors, public r ...
*
Monopolies of knowledge Monopolies of knowledge arise when the ruling class maintains political power through control of key communications technologies. The Canadian economic historian Harold Innis developed the concept of monopolies of knowledge in his later writings on ...
*
Network neutrality Network neutrality, often referred to as net neutrality, is the principle that Internet service providers (ISPs) must treat all Internet communications equally, offering users and online content providers consistent rates irrespective of co ...
*
New media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
*
Old media Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions ar ...
*
Partido da Imprensa Golpista ''Partido da Imprensa Golpista'' (''PiG'', en, Pro-coup Press Party) is a term used by left-wing Brazilian websurfers since 2007 to characterize an alleged attitude of the Brazilian mass media towards President Luiz Inácio Lula da Silva duri ...
*
Politico-media complex The politico-media complex (PMC, also referred to as the political-media complex) is a name given to the network of relationships between a state's political and ruling classes and its media industry. It may also encompass other interest groups, ...
*
Prometheus Radio Project The Prometheus Radio Project is a non-profit advocacy and community organizing group with a mission to resist corporate media consolidation and radio homogenization in the United States.Hill, Ricky. "Prometheus Radio Project (United States)." ''En ...
* Propaganda model *
Sensationalism In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotion ...
*
Social influence Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience (human behavior), obedience, lead ...
*
Social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
*
State controlled media State media or government media are media outlets that are under financial and/or editorial control of the state or government, directly or indirectly. There are different types of state and government media. State-controlled or state-run media a ...
*
Telecommunications Act of 1996 The Telecommunications Act of 1996 is a United States federal law enacted by the 104th United States Congress on January 3, 1996, and signed into law on February 8, 1996, by President Bill Clinton. It primarily amended Chapter 5 of Title 47 of t ...
*
Viral phenomenon Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the ter ...
*
Western media Western media is the mass media of the Western world. During the Cold War, Western media contrasted with Soviet media. Western media has gradually expanded into developing countries (often, non-Western countries) around the world. History T ...


Notes

{{Media culture Concentration of media ownership New media News media Mass media events Mass media issues Social influence