Mailjet is a French

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...

platform founded in 2010. Mailjet is a

cloud-based Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over multip ...

email delivery and tracking system which allows users to send marketing emails and transactional emails.

History

Mailjet was founded in 2010 by Wilfried Durand and Julien Tartarin in

Nantes, France Nantes (, , ; Gallo: or ; ) is a city in Loire-Atlantique on the Loire, from the Atlantic coast. The city is the sixth largest in France, with a population of 314,138 in Nantes proper and a metropolitan area of nearly 1 million inhabitan ...

through

startup studio A startup studio, also known as a startup factory, or a startup foundry, or a venture studio, is a studio-like company that aims at building several companies in succession. This style of business building is referred to as "parallel entrepreneurshi ...

eFounders eFounders is a startup studio that designs, builds, and launches startups. It was founded in France and Belgium in 2011 by Thibaud Elziere and Quentin Nickmans. All startup ideas originate with the team, who then present to entrepreneurs and invit ...

. Mailjet's platform includes tools to design emails, send high volumes, and track emails. The platform utilizes tools to ensure the deliverability of emails, including managing sender reputation and provision of authentication certificates. Mailjet claims to be

GDPR The General Data Protection Regulation (GDPR) is a European Union regulation on data protection and privacy in the EU and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in partic ...

compliant and can be integrated with different

CMS CMS may refer to: Computing * Call management system * CMS-2 (programming language), used by the United States Navy * Code Morphing Software, a technology used by Transmeta * Collection management system for a museum collection * Color managem ...

and

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

platforms. In 2011, the company raised €2.5 million from Alven Capital. In 2014, Mailjet raised an additional €2.2 million from Alven Capital through eFounders and opened offices in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, and

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

. By 2015, Mailjet had more than 32,000 customers and raised another $11 million from

Alven Capital An elf () is a type of humanoid supernatural being in Germanic mythology and folklore. Elves appear especially in North Germanic mythology. They are subsequently mentioned in Snorri Sturluson's Icelandic Prose Edda. He distinguishes "l ...

Iris Capital Iris Capital is a venture capital firm, specialized in the digital economy, primarily active in Europe. Since its creation, the Iris Capital team has invested more than a billion Euros in over 230 innovative companies. Iris Capital is sponsored ...

and Seventure Partners. In October 2019, Mailjet was acquired by the U.S. email marketing platform

Mailgun Mailgun Technologies, Inc. is an email delivery service for sending, receiving, and tracking emails. Mailgun Technologies, Inc. was founded in 2010 by Ev Kontsevoy and Taylor Wakefield. who were building an app for transactional email but realized ...

, which is backed by

Thoma Bravo Thoma Bravo, LP, is an American private equity and growth capital firm with offices in San Francisco, Chicago and Miami. It is known for being particularly active in acquiring software companies and has over $114 billion in assets under manage ...

. In December 2021, Mailjet was acquired again, this time by the Swedish company Sinch.Conway, William, Mailjet joins Sinch: The future of customer communications is here, mailjet Blogpost December 7 2021,https://www.mailjet.com/blog/company/mailjet-joins-sinch/

References

Email marketing software Cloud applications French companies established in 2010 {{Company-stub