Mahindra Tractors is an Indian

agricultural machinery Agricultural machinery relates to the mechanical structures and devices used in farming or other agriculture. There are many types of such equipment, from hand tools and power tools to tractors and the countless kinds of farm implements that ...

manufacturer. It is part of the

Mahindra & Mahindra Mahindra & Mahindra Limited (M&M) is an Indian Multinational corporation, multinational Automotive industry, automotive manufacturing corporation headquartered in Mumbai. It was established in 1945 as Mahindra & Mohammed and later renamed as Ma ...

corporation. In 2010, Mahindra became the world's highest-selling

tractor A tractor is an engineering vehicle specifically designed to deliver a high tractive effort (or torque) at slow speeds, for the purposes of hauling a trailer or machinery such as that used in agriculture, mining or construction. Most comm ...

brand by volume. Mahindra's largest consumer base is in

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

. It also has a growing market in North America and Australia. The company is the largest tractor manufacturer in

and has the capacity to build 150,000 tractors a year. M&M produced its first tractor in 1963, the Mahindra B-275 by forming a joint venture with International Harvester to manufacture tractors carrying the Mahindra nameplate for the Indian market. Mahindra Tractors sold about 85,000 units annually making it one of the largest tractor producers in the world. To expand into the growing tractor market in China, Mahindra acquired majority stake in Jiangling. To raise awareness about Mahindra in the US, Mahindra USA announced its new sponsorship in the

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and h ...

Nationwide Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

with

R3 Motorsports R3 Motorsports (formerly Richardson Motorsports) was an American professional stock car racing team that last competed in the NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and ARCA Re/Max Series. The team commonly fi ...

, which is participating with a #23 Mahindra Tractors Chevrolet. The car was driven by Robert Richardson Jr. With this sponsorship, Mahindra was the first Indian company to sponsor a car in NASCAR. In 2008, Mahindra was a sponsor of the MacDonald Motorsports team which ran the #81 car in the NASCAR Nationwide Series. They currently are a sponsor in NASCAR for Stewart-Haas Racing in the NASCAR Cup Series for Chase Briscoe.

Mahindra operations

Mahindra Tractors largest consumer base is in

and China. Also has a fairly large customer base in the

Indian Subcontinent The Indian subcontinent is a physiographical region in Southern Asia. It is situated on the Indian Plate, projecting southwards into the Indian Ocean from the Himalayas. Geopolitically, it includes the countries of Bangladesh, Bhutan, India ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

, Australia,

Serbia Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hung ...

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the eas ...

, Syria,

Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkm ...

and a major part of the

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

n continent. Mahindra operates in China, North America and Australia through its subsidiaries, Jiangling, Mahindra USA and Mahindra Australia. It also operates in some Indian states through its subsidiaries

Mahindra Gujarat Mahindra Gujarat Tractors Limited, is a Farm Tractor manufacturer now part of Mahindra & Mahindra from the Government of Gujarat in 1999. It the oldest running tractor unit in India. The Mahindra Group Mahindra Group is an Indian multin ...

and Swaraj.

Mahindra India

Mahindra Tractors
is number one in sales in India - the largest tractor market in the world - and it has been the market leader since 1983. Its sales are predominantly in the states of

Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the fifth-largest Indian state by area, covering some ; and the nin ...

Haryana Haryana (; ) is an Indian state located in the northern part of the country. It was carved out of the former state of East Punjab on 1 Nov 1966 on a linguistic basis. It is ranked 21st in terms of area, with less than 1.4% () of India's land ...

Punjab Punjab (; Punjabi: پنجاب ; ਪੰਜਾਬ ; ; also romanised as ''Panjāb'' or ''Panj-Āb'') is a geopolitical, cultural, and historical region in South Asia, specifically in the northern part of the Indian subcontinent, comprising ...

, Maharashtra and the Southern States. Its sales in Gujarat are under the label

and its sales in Punjab are under the label Swaraj. In 1999, Mahindra purchased 100% of Gujarat Tractors from the Government of Gujarat. and Mahindra purchased a 64.6% stake in Swaraj in 2004. Mahindra Tractors started manufacturing 15HP tractor under the brand name Yuvraj in Rajkot in 2011. The plant in Rajkot is set up jointly by Deepak Diesel Pvt Ltd and Mahindra & Mahindra. The plant has a maximum capacity of 30000 tractors per annum. In the recently concluded financial year i.e
FY22 Mahindra FES sold 3,54,698 Tractors

Mahindra USA

In 1994, the company entered the American market as Mahindra USA; it has a sales and service network throughout the country. Mahindra USA, a subsidiary of Mahindra Tractors, is responsible for sales in North America. Mahindra has five assembly plants in the US—one at its North American headquarters in

Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

, another in

Marysville, California Marysville is a city and the county seat of Yuba County, California, located in the Gold Country region of Northern California. As of the 2010 United States Census, the population was 12,072, reflecting a decrease of 196 from the 12,268 counted ...

and one in

Chattanooga, Tennessee Chattanooga ( ) is a city in and the county seat of Hamilton County, Tennessee, United States. Located along the Tennessee River bordering Georgia (U.S. state), Georgia, it also extends into Marion County, Tennessee, Marion County on its west ...

. In August 2012, Mahindra USA opened its fourth assembly and distribution center in

Bloomsburg, Pennsylvania Bloomsburg is a town and the county seat of Columbia County, Pennsylvania, United States. It is part of Northeastern Pennsylvania and is located southwest of Wilkes-Barre along the Susquehanna River. It is the only Pennsylvania municipality ...

. In 2014, Mahindra USA opened its fifth assembly and distribution center in

Lyons, Kansas Lyons is a city in and the county seat of Rice County, Kansas, United States. As of the 2020 census, the population of the city was 3,611. History For millennia, the land now known as Kansas was inhabited by Native Americans. Although Cor ...

. In addition to building their own tractors, Mahindra also sources tractors from other manufacturers. For the USA market, Mahindra has purchased their core products from Tong Yang Moolsan, one of the top tractor manufacturers in South Korea, to cover selected product ranges.

Mahindra Australia

Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the company entered the Australian market with the launch of its assembly & customer support centre in Acacia Ridge, QLD. Currently, the company's products are sold and serviced by 40 dealers throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest of Australasia. The Company's products are distributed in Fiji by Carpenters Motors. In Western Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.

Mahindra China

In 2004, Mahindra purchased 80% stake in Jiangling Tractors Company from Jiangling Motor Company in China for $8 million. After the purchase, the company was renamed as Mahindra (China) Tractors Company Limited (MCTCL). In February 2009, to strengthen its sales figure, Mahindra formed a joint venture by buying stakes of Jiangsu Yueda Yancheng Tractors Company Limited from Jiangsu Yueda Group. After the purchase, the company was renamed as Mahindra Yueda Yancheng Tractors Company Limited (MYYTCL). In 2012, Mahindra decided to consolidate both of its Chinese ventures into a single entity by buying 88.55% stakes of MCTCL from Mahindra Overseas Investment (Mauritius) Company Ltd. and making it a subsidiary of MYYTCL in its joint venture with Jiangsu Yueda Group. After operations for over five years, Mahindra sold its 51% stake in the joint venture with Jiangsu Yueda Group for ¥82 million and stated that it would review its strategy in China and would start its own independent entity in the market.

Brands

File:Mahindra 6030 Turbo, Jackson, Mississippi, 2011.jpg File:Mahindra tractor model1.jpg File:Mahindra Tractor.jpg File:കൊയ്തുയന്ത്രം.jpg File:Mahindra 6030 Turbo.jpg *Mahindra India **Swaraj **Trakstar - Gromax Agri Equipment Ltd. *ITMCO-Mahindra *Jiangling **FengShou **Lenar *Mahindra Agribusiness - founded in 2000 to incorporate the entire food chain.

Assembly plants

Domestic (India)

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

, Maharashtra *

Nagpur Nagpur (pronunciation: Help:IPA/Marathi, aːɡpuːɾ is the third largest city and the winter capital of the Indian state of Maharashtra. It is the 13th largest city in India by population and according to an Oxford's Economics report, Nag ...

, Maharashtra *

Mohali Mohali, officially known as Sahibzada Ajit Singh Nagar, is a planned city in the Mohali district in Punjab, India, which is an administrative and a commercial hub lying south-west of Chandigarh. It is the headquarters of the Mohali district. ...

Jaipur Jaipur (; Hindi: ''Jayapura''), formerly Jeypore, is the capital and largest city of the Indian state of Rajasthan. , the city had a population of 3.1 million, making it the tenth most populous city in the country. Jaipur is also known as ...

Rajasthan Rajasthan (; lit. 'Land of Kings') is a state in northern India. It covers or 10.4 per cent of India's total geographical area. It is the largest Indian state by area and the seventh largest by population. It is on India's northwestern s ...

* Rudrapur,

Uttarakhand Uttarakhand ( , or ; , ), also known as Uttaranchal ( ; List of renamed places in India, the official name until 2007), is a States and union territories of India, state in the North India, northern part of India. It is often referred to as t ...

Zahirabad Zaheerabad or Zahirabad, is an industrial city and Municipal Council in Sangareddy district of the Indian state of Telangana. Zahirabad is also the base for visitors of ancient sacred , Ketaki Sangameshwara Swamy Devasthanam at Jharasangam, Sid ...

Telangana Telangana (; , ) is a state in India situated on the south-central stretch of the Indian peninsula on the high Deccan Plateau. It is the eleventh-largest state and the twelfth-most populated state in India with a geographical area of and ...

Rajkot Rajkot () is the fourth-largest city in the Indian state of Gujarat after Ahmedabad, Vadodara, and Surat, and is in the centre of the Saurashtra region of Gujarat. Rajkot is the 35th-largest metropolitan area in India, with a population of ...

Vadodara Vadodara (), also known as Baroda, is the second largest city in the Indian state of Gujarat. It serves as the administrative headquarters of the Vadodara district and is situated on the banks of the Vishwamitri River, from the state capita ...

, Gujarat *

Amreli Amreli is a city and a municipality in Amreli district in Indian state of Gujarat. History It is believed that during 534 AD Amreli existed was formerly known as Anumanji, Amlik and then Amravati. The city is named in ancient Gujrati as ''Am ...

, Gujarat

Mahindra Australia

Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...

, Australia

United States

* Houston, Texas *

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...

Michigan Michigan () is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the List of U.S. states and ...

( R&D Plant )

Africa

Chad Chad (; ar, تشاد , ; french: Tchad, ), officially the Republic of Chad, '; ) is a landlocked country at the crossroads of North and Central Africa. It is bordered by Libya to the north, Sudan to the east, the Central African Repub ...

Gambia The Gambia,, ff, Gammbi, ar, غامبيا officially the Republic of The Gambia, is a country in West Africa. It is the smallest country within mainland AfricaHoare, Ben. (2002) ''The Kingfisher A-Z Encyclopedia'', Kingfisher Publicatio ...

Mali Mali (; ), officially the Republic of Mali,, , ff, 𞤈𞤫𞤲𞥆𞤣𞤢𞥄𞤲𞤣𞤭 𞤃𞤢𞥄𞤤𞤭, Renndaandi Maali, italics=no, ar, جمهورية مالي, Jumhūriyyāt Mālī is a landlocked country in West Africa. Ma ...

Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of G ...

Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in Ghana–Ivory Coast border, the west, Burkina ...

Benin Benin ( , ; french: Bénin , ff, Benen), officially the Republic of Benin (french: République du Bénin), and formerly Dahomey, is a country in West Africa. It is bordered by Togo to the west, Nigeria to the east, Burkina Faso to the nort ...

Somalia Somalia, , Osmanya script: 𐒈𐒝𐒑𐒛𐒐𐒘𐒕𐒖; ar, الصومال, aṣ-Ṣūmāl officially the Federal Republic of SomaliaThe ''Federal Republic of Somalia'' is the country's name per Article 1 of thProvisional Constitut ...

Competitors

Case IH Case IH is an American agricultural machinery manufacturer. It was created in 1985 when Tenneco bought selected assets of the agricultural division from International Harvester and merged it into its J.I. Case Company (IH then became Navistar) ...

John Deere Deere & Company, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, a ...

Kubota Kubota machine is a Japanese multinational corporation based in Osaka. It was established in 1890. The corporation produces many products including tractors and other agricultural machinery, construction equipment, engines, vending machines, pi ...

Massey Ferguson Massey Ferguson Limited is an American agricultural machinery manufacturer. The company was established in 1953 through the merger of farm equipment makers Massey-Harris of Canada and the Ferguson Company of the United Kingdom. It was based in ...

* New Holland *

SAS Motors SAS Motors Limited (Angad) is a public limited company incorporated from April 2003 with the mission of making low-cost agricultural machinery available to Indian farmers. Its flagship product is Angad 240 D tractor. The company is engaged in sou ...

* Sonalika *

TAFE Technical and further education or simply TAFE (), is the common name in English-speaking countries in Oceania for vocational education, as a subset of tertiary education. TAFE institutions provide a wide range of predominantly vocational cours ...

References

External links

Mahindra Corporate webpage
{{Automotive industry in India Mahindra Group Agricultural machinery manufacturers of India Tractor manufacturers of India Manufacturing companies based in Mumbai