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Mahesh Murthy is an Indian
marketer Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
,
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
, and
investor An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Type ...
. He is the founder of the digital agency
Pinstorm Mahesh Murthy is an Indian marketer, entrepreneur, and investor. He is the founder of the digital agency Pinstorm. Early life and education Mahesh Murthy was born and raised in a Tamil Brahmin family. His father served in the Indian Army an ...
.


Early life and education

Mahesh Murthy was born and raised in a
Tamil Brahmin Tamil Brahmins are an ethnoreligious community of Tamil-speaking Hindu Brahmins, predominantly living in Tamil Nadu, though they number significantly in Telangana, Andhra Pradesh, Kerala, Karnataka, in addition to other regions of India, as wel ...
family. His father served in the
Indian Army The Indian Army is the land-based branch and the largest component of the Indian Armed Forces. The President of India is the Supreme Commander of the Indian Army, and its professional head is the Chief of Army Staff (COAS), who is a four- ...
and retired as a
colonel Colonel (abbreviated as Col., Col or COL) is a senior military officer rank used in many countries. It is also used in some police forces and paramilitary organizations. In the 17th, 18th and 19th centuries, a colonel was typically in charge o ...
. Murthty was accepted into
Osmania University Osmania University is a collegiate university, collegiate Public university, public State university (India), state university located in Hyderabad, Telangana, India. Mir Osman Ali Khan, the 7th Nizam of Hyderabad in 1918 , He released a farma ...
to study chemical engineering, from where he dropped out at the age of 17.


Career

After leaving college, he worked as a
vacuum cleaner A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven. The dirt is collected by either a ...
salesman for Eureka Forbes and subsequently founded his first company, a cleaning service called Vaclean. He worked for the advertising agency FCB (then FCB/Ulka) and
Grey Advertising Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, A ...
(then Trikaya Grey) in India, where he won multiple advertising awards for his work on HCL, Network and other clients. He then moved to
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based advertising agency, agency. In 1964, the firm became known as Ogilvy & Mather after merging wit ...
, Hong Kong as a creative head for clients across Asia. While at Hong Kong, in 1993, he wrote and directed a set of six films for MTV with
Shashanka Ghosh Shashanka Ghosh is an Indian filmmaker and writer. As a director, his notable works include the commercially successful films like '' Khoobsurat'' and '' Veere Di Wedding''. As a writer, he penned the story for ''Waisa Bhi Hota Hai Part II'', he ...
, for which they won the New Directors Showcase award at the Cannes Lions. He then moved to CKS Partners in Portland as Creative Director and General Manager, where he worked on the first graphical UI for
Yahoo! Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Manage ...
, and later led the work on the web design as well as advertising for
Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...
's "Earth's Biggest Bookstore" campaign. He then went moved from advertising to e-commerce, as vice president of marketing for iCat, the Seattle-based publisher of e-commerce software that was acquired by
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
. Murthy then was hired from the US and returned to India to run the rival to MTV, an Indian music television channel called
Channel V Channel '' ("V" standing for the letter, not the Roman numeral "5") is a Chinese and former Asian pay television musical network originally launched by Star TV Hong Kong (now Fox Networks Group Asia Pacific). It was part of the unit of Disne ...
. He acted as the General Manager for India and also helped create and launch its community youth site, vIndia.com. In 2000, Murthy founded an angel fund, Passionfund, which funded companies such as Compassbox, Tulleeho, WebDunia, Geodesic and EBSDirect. Murthy wrote columns for '' Business Today'' and ''
BusinessWorld ''BusinessWorld'' is a business newspaper in the Philippines with a nationwide circulation of more than 117,000 (as of March 2014). Founded in 1967 as ''Business Day'', it is Southeast Asia's first daily business newspaper. History ''Busin ...
''. He also wrote columns in the ''
Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''. Mahesh was an entrepreneur-in-residence at global business school
INSEAD INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...
, where he taught
entrepreneurship Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
. In 2004, he founded the digital marketing firm Pinstorm. Pinstorm is headquartered in
Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...
, India, with offices in
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the capital and most populous city of the Netherlands, with The Hague being the seat of government. It has a population of 907,976 within the city proper, 1,558,755 in the urban ar ...
,
Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...
and
Kathmandu , pushpin_map = Nepal Bagmati Province#Nepal#Asia , coordinates = , subdivision_type = Country , subdivision_name = , subdivision_type1 = Province , subdivision_name1 = Bagmati Prov ...
,
Nepal Nepal (; ne, :ne:नेपाल, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in S ...
. Pinstorm was among the world's first advertising firms to implement pay-for-performance advertising. In 2006, he co-founded the early-stage venture capital fund Seedfund which funded and advised companies including RedBus, CarWale, SabKaDentist, Chumbak and
Sportskeeda Sportskeeda is an Indian sports and esports news website, founded in 2009. It is operated by Absolute Sports Private Limited and owned by Indian video game company Nazara Technologies. The website has news, features, commentary and videos on spo ...
. Seedfund was awarded "India's best VC fund" at the Venture Intelligence awards for its first fund in 2009 and also for its second fund in 2013. He was chosen as a " LinkedIn Power Profile" for India in 2012. He was also chosen as a "Top Writer" by
Quora Quora () is a social question-and-answer website based in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can collaborate by editing questions and commenting on answers that ...
in 2014. In 2014, his firm Pinstorm did work for the Aam Aadmi Party. Subsequently, there was a sudden spate of sexual harassment allegations against him, filed before the National Commission of Women, an organisation managed by the ruling party in India. Mahesh denied all allegations. The Mumbai Police registered a case against him, which was subsequently quashed by the Mumbai High Court. Mahesh also opposed the Facebook Free Basics plan in India for free browsing offered to poor people only on sites approved by
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
, which he termed "digital colonization". He helped drive a strong ground-up movement that eventually led to India's telecom regulator,
Telecom Regulatory Authority of India The Telecom Regulatory Authority of India (TRAI) is a regulatory body set up by the Government of India under section 3 of the Telecom Regulatory Authority of India Act, 1997. It is the regulator of the telecommunications sector in India. ...
(TRAI) outlawing it and Facebook dropping its plans – not just in India, but elsewhere as well. Mahesh has recently announced his investments in the new space ecosystem. In 2017, he invested in Exseed Space, later renamed Satellize, a company that created history by launching India's first-ever private satellite to space, on board SpaceX. Exseed Space has since launched on ISRO's PSLV as well and was chosen by ISRO as one of the companies chosen to assemble, integrate and test its large, 2,000 kilogram and greater satellites. Exseed Space has been part of the team that helped a consortium build
GSAT-30 GSAT-30 is a telecommunications satellite developed by the Indian Space Research Organisation (ISRO). Mission The satellite's main communication payload is 12 Ku band transponders for covering Indian mainland and islands and 12 C-band tran ...
,
GSAT-31 GSAT-31 is a high-throughput telecommunication satellite developed by the Indian Space Research Organisation (ISRO). Mission The satellite's main communication payload is Ku band and acts as a replacement of the aging INSAT-4CR. The satelli ...
and RISAT 1A, which launched in 2021.


References

{{DEFAULTSORT:Murthy, Mahesh Indian company founders Indian venture capitalists Living people 1965 births