Magnus Brännström (born June 4, 1966) is a Swedish businessman and advocate of the

direct selling Direct selling consists of single-level marketing (in which a direct seller makes money by buying products from a parent organization and selling them directly to customers) and multi-level marketing (in which the direct seller may earn money f ...

industry. Brännström has served as the CEO and president of the beauty company

Oriflame Oriflame Holding AG is a Swedish multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers. Oriflame was founded on Jan 1, 1967 in Sweden by b ...

since 2006 and became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA). Brännström is one of few Swedish CEOs of his generation to have made his management career out of Russia. Before joining Oriflame's operations in Russia in 1996, Brännström worked for Swedish companies

Spendrups Spendrups Bryggeri AB is a Swedish brewery founded in 1897 as Grängesbergs Bryggeri AB. The company includes the following subsidiaries Spring Wine & Spirits, Gotlands Bryggeri and Hellefors Bryggeri. Spendrups Group has approximately 900 employ ...

, JGB and the former luxury hotell chain Reso entering the

post-Soviet states The post-Soviet states, also known as the former Soviet Union (FSU), the former Soviet Republics and in Russia as the near abroad (russian: links=no, ближнее зарубежье, blizhneye zarubezhye), are the 15 sovereign states that wer ...

of the early 90s. Brännström is a former

Swedish navy The Swedish Navy ( sv, Svenska marinen) is the naval branch of the Swedish Armed Forces. It is composed of surface and submarine naval units – the Fleet () – as well as marine units, the Amphibious Corps (). In Swedish, vessels o ...

reserve officer and

combat diver A frogman is someone who is trained in scuba diving or swimming underwater in a tactical capacity that includes military, and in some European countries, police work. Such personnel are also known by the more formal names of combat diver, comb ...

."Toppchefen: "Jag fick påhälsning av maffian"
26 April 2018, '' Tidningen Chef''

References

{{DEFAULTSORT:Brännström, Magnus Swedish businesspeople People from Umeå 1966 births Living people