Magnolia Network is an American

basic cable Cable television first became available in the United States in 1948. By 1989, 53 million U.S. households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. with Data by SNL Kagan shows that about 58 ...

network owned by

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...

and Chip and Joanna Gaines. It broadcasts personality-based lifestyle programs related to topics such as

home construction Home construction or residential construction is the process of constructing a house, apartment building, or similar residential building generally referred to as a 'home' when giving consideration to the people who might now or someday reside th ...

renovation Renovation (also called remodeling) is the process of improving broken, damaged, or outdated structures. Renovations are typically done on either commercial or residential buildings. Additionally, renovation can refer to making something new, ...

, and cuisine. The channel first launched on September 30, 1999 as DIY Network, a spin-off of HGTV focusing on instructional programming related to " do it yourself" activities such as

home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

. DIY Network later focused on

reality series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

following personalities involved in home construction, renovation, and related businesses. This format persisted with its re-launch as Magnolia Network in 2022, which is curated by Chip and Joanna Gaines of the HGTV series '' Fixer Upper''.

History

DIY was the second network to be launched by the

E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...

, following the success of HGTV, with the network's first two years adapting HGTV's program library into programs for certain DIY niches as Scripps filmed new original content for the new network. The network offered a large amount of broadband content (originally project worksheets and instruction pages for printout by users, later video clips and more) to create demand for and help cable operators launch and justify their

cable broadband In telecommunications, cable Internet access, shortened to cable Internet, is a form of broadband Internet access which uses the same infrastructure as a cable television. Like digital subscriber line and fiber to the premises services, cable In ...

services. Scripps announced that DIY Network would launch in high definition on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end. One of the "prominent distributors" turned out to be

Dish Network DISH Network Corporation (DISH, an acronym for DIgital Sky Highway) is an American television provider and the owner of the direct-broadcast satellite provider Dish, commonly known as Dish Network, and the over-the-top IPTV service, Sling TV. A ...

, which launched DIY HD on May 12, 2010. DirecTV added DIY HD on September 19, 2012.

Relaunch as Magnolia Network

In November 2018, Chip and Joanna Gaines of the former HGTV series '' Fixer Upper'' announced on ''

The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...

'' that they were in early talks to form a "lifestyle focused media network" with

Discovery Inc. Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...

via their personal company Magnolia. The duo had left HGTV shortly after the acquisition of Scripps Networks Interactive by Discovery; after realizing that ''Fixer Upper'' had been one of the network's top programs, Discovery CEO

David Zaslav David Zaslav (born January 15, 1960) is an American media executive who currently serves as the Chief Executive Officer and President of Warner Bros. Discovery. Zaslav spearheaded the transaction between AT&T and Discovery to combine with Warner ...

met the Gaineses at their home in

Waco, Texas Waco ( ) is the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a 2020 population of 138,486, making it the 22nd-most populous city in the ...

to discuss a joint venture. In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network. HGTV president Allison Page was named president of the venture, reporting directly to Zaslav. Discovery announced on January 16, 2020 that the Magnolia Network would launch on October 4. The launch was then delayed indefinitely on April 21, as the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

impacted the ability to produce the network's launch programming. Magnolia Network went on with a four-part preview special, ''Magnolia Presents: A Look Back & A Look Ahead'', which premiered on DIY Network to a total of 2.5 million viewers. On August 4, 2020, it was announced that the network would launch in 2021, but that deadline was not fully met. It was also announced that a revival of ''Fixer Upper'', ''Fixer Upper: Welcome Home'', was also in production for Magnolia Network. Due to the delay in production, a preview of Magnolia Network programming debuted as part of the January 4, 2021 launch of the

Discovery+ Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discover ...

streaming service. A second preview special, ''A Look Back & A Look Ahead Vol. 2,'' premiered on Discovery+ on April 23 and DIY Network the next day. The Magnolia Network app and an early slate of programming on Discovery+, including ''Fixer Upper: Welcome Home'', launched on July 15. On January 5, 2022, DIY Network officially relaunched as Magnolia Network. Within days, one of its launch and spotlight series, ''Home Work'', was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on previous projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series. In April 2022, Discovery Inc. merged with

WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

to form

. On April 7, 2022, it was reported that after the completion of the merger, Magnolia Network's leadership would report to Casey Bloys—

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

and

HBO Max HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...

's chief content officer—rather than Zaslav, nor head of U.S. Networks Kathleen Finch (who oversaw the former SNI channels as chief officer of lifestyle brands after the Discovery acquisition). On August 4, 2022, it was reported that selected Magnolia Network programs would be added to HBO Max on September 30, 2022, with Discovery+ remaining the network's main streaming home.

Programming

In the past, DIY Network's programming focused on: *

Home construction Home construction or residential construction is the process of constructing a house, apartment building, or similar residential building generally referred to as a 'home' when giving consideration to the people who might now or someday reside th ...

(''Building Off the Grid'') *

Home repair Home repair involves the diagnosis and resolution of problems in a home, and is related to home maintenance to avoid such problems. Many types of repairs are "do it yourself" (DIY) projects, while others may be so complicated, time-consuming ...

or restoration (''

Bath Crashers ''Bath Crashers'' is a television show on the DIY Network that features host and licensed contractor Matt Muenster surprising home owners with a brand-new bathroom. Like other "crasher" shows on the DIY Network, Muenster and his crew ambush homeo ...

'', ''Blog Cabin'', ''Ed the Plumber'', ''Kitchen Crashers'', ''

Maine Cabin Masters ''Maine Cabin Masters'' is a reality television show airing on the Magnolia Network (formerly known as DIY Network) that chronicles the restoration and renovation of cabins in Maine. The show centers on contractor Chase Morrill, his designer s ...

'', ''Restored'', ''

Sweat Equity Sweat equity is a non-monetary benefit that a company's stakeholders give in labor and time, rather than a monetary contribution, that benefit the company. Sweat equity is rewarded in the form of sweat equity shares. These are shares given out by a ...

'') *

Home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...

('' The Vanilla Ice Project'', ''BATHtastic'', ''Mega Dens'', '' Man Caves'', ''Cool Tools'') *

Gardening Gardening is the practice of growing and cultivating plants as part of horticulture. In gardens, ornamental plants are often grown for their flowers, foliage, or overall appearance; useful plants, such as root vegetables, leaf vegetables, fruits ...

and

landscaping Landscaping refers to any activity that modifies the visible features of an area of land, including the following: # Living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal o ...

(''

Yard Crashers ''Yard Crashers'' is a television show on the DIY Network that surprises home owners with a brand-new yard. The show is Television presenter, hosted by Matt Blashaw who is a licensed Independent contractor, contractor. Like other "crasher" shows o ...

'') * Building and contracting (''Million Dollar Contractor'', ''Sledgehammer'', '' Barnwood Builders'', ''

Texas Flip and Move Texas Flip N Move is a show featured on DIY Network. Premise The show features professional home renovators who purchase older houses to flip for profit. Unlike many renovation shows, the renovators only buy and sell houses (not the underlying ...

'') Earlier shows included a variety of topics, including auto repair, jewelry design, plumbing, boating, knitting and quilting, and woodworking. DIY's renovation shows included programs that had a specific historical restoration focus, like ''Restored'', and some shows had specific geographic focuses, like shows outlining historical restorations in Virginia and South Carolina, for example. The network also carried ''

This Old House ''This Old House'' is an American home improvement media brand with television shows, a magazine, and a websiteThisOldHouse.com. The brand is headquartered in Stamford, Connecticut. The television series airs on the American television netw ...

'' repeats until the mid-2010s, when the property moved to other outlets. As recently as late-2009, it aired some older HGTV archive programming, including the ''

Carol Duvall Carol Duvall is host of the long-running '' The Carol Duvall Show'' which began on the HGTV network and later broadcast on the DIY Network. Her television career began on a children's show in Grand Rapids, Michigan in 1951. A local radio station b ...

Show''. As Magnolia Network, the channel carries a similar mixture of personality-based series relating to home design, construction, renovation, and landscaping, with new original programming, and programs carried over from DIY Network (including ''Barnwood Builders'', ''Building Off the Grid'', and returning reruns of ''This Old House'', among others). The network's scope was also expanded to include food-oriented series, such as ''Family Dinner'' and ''Magnolia Table with Joanna Gaines'', and other series such as ''Extraordinary Stories Behind Everyday Things''.

International versions

Canada

A Canadian version of DIY Network launched on October 19, 2009, replacing the Canadian version of Fine Living. As in the U.S., a preview of Magnolia Network programming was initially offered in Canada via Discovery+ upon its local launch in October 2021, before DIY Network Canada relaunched as Magnolia Network on March 28, 2022."Corus to launch Magnolia Network Canada"
''

RealScreen Brunico Communications is a Canadian magazine publishing company."Desktop tabloid publishing firm sports 2 publications and a profit". ''The Globe and Mail'', October 9, 1989. The company specializes primarily in online trade magazines serving medi ...

'', March 1, 2022.

References

External links

* {{DEFAULTSORT:Magnolia Network Warner Bros. Discovery networks English-language television stations in the United States Television channels and stations established in 1999 Television channels and stations established in 2022 2022 establishments in the United States Entertainment companies based in Texas Television networks in the United States