Magenta Telekom

Magenta Telekom (T-Mobile Austria until 6 May 2019) is the second largest mobile and fixed company in

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

. It is owned by

Deutsche Telekom Deutsche Telekom AG (; short form often just Telekom, DTAG or DT; stylised as ·T·) is a German telecommunications company that is headquartered in Bonn and is the largest telecommunications provider in Europe by revenue. Deutsche Telekom was ...

. In 2017 it had 5.7 million customers. Its CEO is

Andreas Bierwirth Andreas ( el, Ἀνδρέας) is a name usually given to males in Austria, Greece, Cyprus, Denmark, Armenia, Estonia, Ethiopia, Eritrea, Finland, Flanders, Germany, Norway, Sweden, Switzerland, Romania, the Netherlands, and Indonesia. The name ...

_{de.html" ;"title=":de:Andreas_Bierwirth.html" ;"title="nowiki/>:de:Andreas_Bierwirth">de">:de:Andreas_Bierwirth.html" ;"title="nowiki/>:de:Andreas_Bierwirth">de/sub>since 1 September 2012.

History

The company was founded as ''max.mobil'' in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom

Deutsche Telekom AG (; short form often just Telekom, DTAG or DT; stylised as ·T·) is a German telecommunications company that is headquartered in Bonn and is the largest telecommunications provider in Europe by revenue. Deutsche Telekom was ...
. In 2002, max.mobil was renamed to T-Mobile Austria.

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand. The ''tele.ring'' branding was discontinued on 23 March 2020.

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global

Liberty Global plc is a British-Dutch-American multinational telecommunications company with headquarters in London, Amsterdam and Denver. Its respective legal names are Liberty Global Plc, Liberty Global B.V. and Liberty Global, Inc., with ...
for 1.9 billion euros. The acquisition was approved by the European Commission

The European Commission (EC) is the executive of the European Union (EU). It operates as a cabinet government, with 27 members of the Commission (informally known as "Commissioners") headed by a President. It includes an administrative body o ...
on 10 July 2018.

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.

References

{{Deutsche Telekom, state=expanded

Mobile phone companies of Austria
Deutsche Telekom}