"Magenta Riddim" is a song by French DJ and record producer
DJ Snake
William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is an Algerian French music producer and DJ, first achieving international recognition in 2013 by releasing an instrumentation-oriented single called " Turn D ...
. It was released on 23 February 2018, from his second studio album ''
Carte Blanche
A blank cheque in the literal sense is a cheque that has no monetary value written in, but is already signed. In the figurative sense, it is used to describe a situation in which an agreement has been made that is open-ended or vague, and therefo ...
.'' The song is written and produced by DJ Snake.
Composition
The song has dancehall tunes and incorporates a number of elements from South Asian music.
Music video
The music video was uploaded on 12 April 2018, directed by Gal Muggia and Vania Heymann. It was shot in
Ramoji Film City
Ramoji Film City is an integrated film studio facility located in Hyderabad, India. Spread over 1,666 acres (674 ha), it is the largest film studio complex in the world and as such has been certified by the Guinness World Records. It was estab ...
in
Hyderabad
Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
. DJ Snake, who is the representative of the French elite fire force, joined forces with the local firefighters under the leadership of captain Raj, who can't stop dancing and as they ride around town, and companioned demonstrate fire safety techniques, then the neighbors also groove alongside them to the song's beats.
Later, the shortest of the firemen finds out that all the fires that they had extinguished were started by Captain Raj himself with the help of the "magenta riddim" matchstick and gasoline. He had done this so as to extinguish it later and earn a bravery award from the government. The song ends as the shortest fireman is shocked with utter disbelief as the rest of the crew continue dancing.
Symbolism
The plot of the video, through the firemen, symbolizes corruption, a problem, although prevalent worldwide, is notorious in Indian history. Like the firemen, politicians in India are well known to create problems and then later solve problems, pretending to be heroes.
The video also mocks Indian film industries, which are known to use excessive
vfx
Visual effects (sometimes abbreviated VFX) is the process by which imagery is created or manipulated outside the context of
a live-action shot in filmmaking and video production.
The integration of live-action footage and other live-action foota ...
effects and are popular in Indian society, by showing a flying car, a boy being kicked by one of the firemen with so much force that he jumps back to his house, a firemen using excessive water stored in the body to extinguish the fire,etc. The video ignores the laws of physics, chemistry and biology, just like the films themselves.
As of January 2023, the music video has received over 339 million views.
Charts
Weekly charts
Year-end charts
References
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2018 songs
DJ Snake songs
Geffen Records singles
Songs written by DJ Snake