Madi TV, sometimes called Madi TV Africa, is a Congolese

Swahili-language Swahili, also known by its local name , is the native language of the Swahili people, who are found primarily in Tanzania, Kenya and Mozambique (along the East African coast and adjacent litoral islands). It is a Bantu language, though Swahi ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

owned and operated by Madi Pictures, a

digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): *digital media *new media *video on demand *video games *interactive entertainmen ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

based in

Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...

. The channel, launched in

2020 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of events, COVID- ...

and headquartered in

Goma Goma is the capital of North Kivu province in the eastern Democratic Republic of the Congo. It is located on the northern shore of Lake Kivu, next to the Rwandan city of Gisenyi. The lake and the two cities are in the Albertine Rift, the weste ...

, broadcast in

Swahili language Swahili, also known by its local name , is the native language of the Swahili people, who are found primarily in Tanzania, Kenya and Mozambique (along the East African coast and adjacent litoral islands). It is a Bantu language, though Swahili ...

a mix of entertainment programs and purchased movies and TV shows.

Background

History

Madi TV was co-created by

Christophe Madihano Christophe Madihano (born 10 October 1995 in Goma) is a Democratic Republic of the Congo, Congolese commercial photographer, author, film producer and illustrator whose work focuses on themes of Afrofuturism in culture, identity, and fictional ...

and his twin brother Christian Madihano in 2020. On

September 30 Events Pre-1600 * 489 – The Ostrogoths under Theoderic the Great defeat the forces of Odoacer for the second time. * 737 – The Turgesh drive back an Umayyad invasion of Khuttal, follow them south of the Oxus, and capture their b ...

2021 File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...

, Canal+ in the

launched a new

service plan {{Unreferenced, date=May 2007 A service plan is a contract to purchasers of products for an additional fee. While service plans resemble extended warranties, there are several important differences between the two, often cited by retailers that ...

, which added the Madi TV and Maboke TV channels to its ''ACESS format'', Digital terrestrial television , EasyTV. Madi TV broadcasts from its headquarters in

, a city located in the eastern Democratic Republic of Congo's province North Kivu, to 38

African countries This is a list of sovereign states and dependent territories in Africa. It includes both fully recognised states, states with limited or zero recognition, and dependent territories of both African and non-African states. It lists 56 sovereign state ...

via Canal+ Afrique and to the whole world via Canal+ Overseas.

Branding

The logo shows

traditional art Folk art covers all forms of visual art made in the context of folk culture. Definitions vary, but generally the objects have practical utility of some kind, rather than being exclusively decorative Beauty is commonly described as a fe ...

handicraft and the large

mammal Mammals () are a group of vertebrate animals constituting the class Mammalia (), characterized by the presence of mammary glands which in females produce milk for feeding (nursing) their young, a neocortex (a region of the brain), fur or ...

s of the African Great Lakes region, surrounded by the letter " M" (initial of the name of the channel and its

parent company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

Madi Pictures) in a green background followed, aesthetically at the bottom, the full name of the

television channel A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

Slogan

* Since September 30, 2021 : ''Burudani Milele!''.

Personalities

Founders

* Christian Madihano

References

External links

Official site
Swahili-language television networks Television channels and stations established in 2020 Television stations in the Democratic Republic of the Congo {{DRCongo-stub