Made in Britain is a

not-for-profit organisation A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

that supports British manufacturers with a registered

collective mark A collective trademark, collective trade mark, or collective mark is a trademark owned by an organization (such as an association), used by its members to identify themselves with a level of quality or accuracy, geographical origin, or other charac ...

system, to help identify and verify the geographic provenance of the goods they make in the UK. The mark also aims to represent a standard of unity for British

manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a r ...

sectors and aims to promote them together, with social and other media visibility in the UK and around the world. The organisation works collaboratively with other UK trade bodies, government departments and other groups that support skilled jobs,

responsible business Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...

and sustainable manufacturing growth. It campaigns strategically all year round to promote British manufacturing.

History

Made in Britain's genesis was as a commercial marketing & PR campaign in 2011 to design a logo for manufacturers. The winner was Cynthia Lee, a student designer from the

University of Nottingham The University of Nottingham is a public university, public research university in Nottingham, United Kingdom. It was founded as University College Nottingham in 1881, and was granted a royal charter in 1948. The University of Nottingham belongs t ...

. On 11 July 2011, a design was unveiled and British businesses were invited to apply to use the logo for the first time. After receiving support from the Labour Party and with over 600 members on board, a new Made in Britain mark was finalised in June 2013 and Made in Britain was officially launched as an independent, non-profit organisation in December 2013.

A collective mark for all manufacturers

The actual iteration of th
Made in Britain mark
was created and designed by Kevin Lan and Miranda Bolter at The Partners. Inspired by a corner of the Union Flag, the mark is designed to be instantly recognisable as the Made in Britain organisation. When businesses join Made in Britain as a member they get licensed access for one year to the Made in Britain suite of marks to use on their products, packaging and marketing material. It is used by more than 2000 businesses in a broad range of sectors, from large-scale industrial products and vehicles down to independently manufactured textiles and homewares. The collective mark aims to be the clear indicator of the diversity of British manufacturing. Members use the collective mark alongside their ISO accreditations, Queens Awards and Royal Warrant marks. Following the successful launch of Made in Britain as a not-for-profit organisation, a board of non-executive directors was established, all volunteers from the membership group. The board members are responsible for the longevity of the organisation, the protection of the Mark and integrity of the organisation's mission. In April 2015, the board of directors elected to employ a full-time chief executive. John Pearce joined the organisation after working in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

for the UK government's official GREAT Britain campaign.

Modern British manufacturing

The uniqueness and appeal of the Made in Britain organisation is that it celebrates the diverse nature of British manufacturing today, in 50 product sectors across trade and retail. To join the organisation and be licensed to use the collective mark, businesses must become members of Made in Britain. To prove their eligibility, companies must be transparent in their claims and display supporting information about their manufacturing process and policies. Members are organised into four tiers depending on the financial turnover of the organisation. All members receive the same membership benefits, which are designed to help them sell more of what they make using the collective mark
Made in Britain aims to unite, support, promote and represent British manufacturing sectors
and achieve more visibility for the mark. The website serves the general public a
a look-up directory for British-made goods
and the businesses that make them. Members also post their own news stories under strict regulations and the compulsory Made in Britai
Code of Conduct

References

External links

* {{Official website, http://www.madeinbritain.org Non-profit organisations based in England Business organisations based in the United Kingdom 2011 establishments in the United Kingdom Organizations established in 2011 British brands