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Macon Phillips (born June 29, 1978) is a U.S. public servant who served as the Coordinator of the
United States Department of State The United States Department of State (DOS), or State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs of other n ...
Bureau of International Information Programs ' The U.S. Department of State's Bureau of International Information Programs (IIP) supports the department's public diplomacy efforts by providing and supporting the places, content, and infrastructure needed for sustained conversations with fo ...
from 2013 to 2017. He reported to Rick Stengel, the Under Secretary for Public Diplomacy and Public Affairs. Phillips is the former
White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...
Director of
New Media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
, in which capacity he had oversight responsibility for
WhiteHouse.gov whitehouse.gov (also simply known as wh.gov) is the official website of the White House and is managed by the Office of Digital Strategy. It was launched on July 29, 1994 by the Clinton administration. The content of the website is in the ...
. Phillips' work on WhiteHouse.gov closely coordinated with internet operations at the
Democratic National Committee The Democratic National Committee (DNC) is the governing body of the United States Democratic Party. The committee coordinates strategy to support Democratic Party candidates throughout the country for local, state, and national office, as well a ...
, which has responsibility for administration of the BarackObama.com domain and website. At precisely 12:00 p.m.ET during the inauguration of Barack Obama, Phillips oversaw the conversion of
Whitehouse.gov whitehouse.gov (also simply known as wh.gov) is the official website of the White House and is managed by the Office of Digital Strategy. It was launched on July 29, 1994 by the Clinton administration. The content of the website is in the ...
, the official website of the President of the United States. At 12:01 p.m., he posted the site's first
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
entry, titled: Change has come to WhiteHouse.gov.


Early life and education

Phillips is a 1996 graduate of the
Randolph School Randolph School is an American independent private kindergarten-through-12th-grade college preparatory school chartered in 1959 in Huntsville, Madison County, Alabama. It started in a home on Randolph Avenue in downtown Huntsville with a handfu ...
in
Huntsville, Alabama Huntsville is a city in Madison County, Limestone County, and Morgan County, Alabama, United States. It is the county seat of Madison County. Located in the Appalachian region of northern Alabama, Huntsville is the most populous city in t ...
and a
sociology Sociology is a social science that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of Empirical ...
graduate of
Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...
.


Political career

Phillips is a former director of strategy and communications for
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
-based
Blue State Digital Blue State Digital is an adtech that specializes in online fundraising, and campaign consultancy. The company was founded by 4 former staffers of the Howard Dean 2004 presidential campaign. The company became notable after providing digital strate ...
, a private web design firm that eventually became closely tied to the 2008 Barack Obama presidential campaign for whom he worked for as an
internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
strategist. Phillips had previously worked for Democratic
Florida State Senator The Florida Senate is the upper house of the Florida Legislature, the state legislature of the U.S. state of Florida, the Florida House of Representatives being the lower house. Article III, Section 1 of the Constitution of Florida, adopte ...
Rod Smith as a senior strategist during the
2006 Florida gubernatorial election The 2006 Florida gubernatorial election took place on November 7, 2006. Incumbent Republican Governor Jeb Bush was term-limited, and could not run for reelection to a third consecutive term. The election was won by then-Republican Charlie Crist ...
. He had also worked for
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
. Phillips was the Director of New Media for the
Presidential transition of Barack Obama The presidential transition of Barack Obama began when he won the United States presidential election on November 4, 2008, and became the president-elect. Obama was formally elected by the Electoral College on December 15, 2008. The results w ...
and had oversight responsibility for
Change.gov The presidential transition of Barack Obama began when he won the United States presidential election on November 4, 2008, and became the president-elect. Obama was formally elected by the Electoral College on December 15, 2008. The results w ...
. In fact, he turned the website on the morning after the 2008 Barack Obama election victory speech. Prior to that he was involved in BarackObama.com and directed the technological initiative to announce the selection of Joe Biden as the Democratic nominee to be
Vice President of the United States The vice president of the United States (VPOTUS) is the second-highest officer in the executive branch of the U.S. federal government, after the president of the United States, and ranks first in the presidential line of succession. The vice ...
. Philips' new media efforts during the
2008 United States presidential election The 2008 United States presidential election was the 56th quadrennial presidential election, held on Tuesday, November 4, 2008. The Democratic ticket of Barack Obama, the junior senator from Illinois, and Joe Biden, the senior senator from ...
helped raise vast sums of money for the Obama presidential campaign, while his
text messaging Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible compute ...
, online videos and
social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
skills led the campaign in many organizational and informational ways. Blue State Digital created and managed Obama's campaign site, which brought in a million
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
friends and about $500 million. In 2012 Phillips featured in
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
's list of "20 Most Innovative People in Democracy." In early August 2009, Phillips was publicly criticized for asking members of the public—via a blogpost at whitehouse.gov—to forward "fishy" emails regarding healthcare reform, raising privacy concerns in the process. On August 17, 2009, the White House closed down flag@whitehouse.gov, the e-mail address created to receive those reports. In September 2013,
United States Secretary of State The United States secretary of state is a member of the executive branch of the federal government of the United States and the head of the U.S. Department of State. The office holder is one of the highest ranking members of the president's Ca ...
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
hired Philips as the head of the Bureau of International Information Programs in order to spearhead the overhaul of America's "digital diplomacy" efforts. On November 20, 2013, he met with the Russian participants of the U.S.-Russia Young Journalist Exchange.


Personal

Phillips is the brother of Metropolitan Opera lyric soprano
Susanna Phillips Susanna Phillips (Huntington) is an American singer who has sung leading lyric soprano roles at leading American and international opera houses. Early life and education Phillips was born in Birmingham, Alabama and grew up in Huntsville where she ...
. He is married to Emily Price Phillips. They had a son, Max, in November 2012. His parents are Dr. Macon and Barbara Phillips.


See also

*
Jesse Lee (politician) Jesse Lee (born 1979) was named the White House Director of Progressive Media & Online Response on May 23, 2011. This was a newly created position to help maintain Barack Obama’s online presence for his 2012 Presidential reelection bid. The ...


References


External links


First Obama administration blog (by Phillips)
* {{DEFAULTSORT:Phillips, Macon 1978 births American bloggers Duke University alumni Living people Obama administration personnel Politicians from Huntsville, Alabama United States Assistant Secretaries of State Washington, D.C., Democrats