Machina is a clothing brand company specializing in
wearable technology based in
Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...
and
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, accelerated by
Highway1 and
Wayra
Wayra is a technological innovation hub, which was started in Latin America and Spain in 2011 as an initiative of Telefónica's chief executive in Europe, José María Álvarez-Pallete. Wayra operates through 11 hubs in 10 countries within Telefón ...
.
The company attempted to make a
MIDI
MIDI (; Musical Instrument Digital Interface) is a technical standard that describes a communications protocol, digital interface, and electrical connectors that connect a wide variety of electronic musical instruments, computers, and re ...
controlling
jacket
A jacket is a garment for the upper body, usually extending below the hips. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which ...
. A 2012 review in
TechCrunch
TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
In 2010, AOL acquired the company for approximately ...
called the jacket "a cool concept and an interesting and kinetic way to trigger and control beats and sounds." The company was founded in 2011 by Linda Franco, Antonio Perdigón, and Daniel Fernández de Córdova.
A
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
project in 2013 produced a prototype, with a delay of almost a year behind the projected delivery date. Since then, there have been no substantial updates and the announced
open-source hardware
Open-source hardware (OSH) consists of physical artifacts of technology designed and offered by the open-design movement. Both free and open-source software (FOSS) and open-source hardware are created by this open-source culture movement and a ...
has not materialized. As of 2017, the company has been developing developing OBE, a jacket for
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
with accelerometers and vibration motors.
References
{{clothing-stub