, real name Makoto Tonami (戸並誠 ''Tonami Makoto''), is a Japanese businessman, political activist and

perennial candidate A perennial candidate is a political candidate who frequently runs for elected office and rarely, if ever, wins. Perennial candidates' existence lies in the fact that in some countries, there are no laws that limit a number of times a person can ...

. He was born in

Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most po ...

, grew up in a struggling family, and attended Kyoto University. He spent 25 years as an executive at the trading company

Itochu is a Japanese corporation based in Umeda, Kita-ku, Osaka and Aoyama, Minato, Tokyo. It is one of the largest Japanese ''sogo shosha'' (general trading companies). Among Japanese trading companies, it is distinguished by not being descend ...

, where he built a

rare-earth metals The rare-earth elements (REE), also called the rare-earth metals or (in context) rare-earth oxides or sometimes the lanthanides (yttrium and scandium are usually included as rare earths), are a set of 17 nearly-indistinguishable lustrous silve ...

trading business and ultimately retired early with a 120 million yen severance package. He went into politics after his retirement. He now manages the Smile Therapy Association in

Akasaka, Tokyo is a residential and commercial district of Minato, Tokyo, Japan, located west of the government center in Nagatachō and north of the Roppongi district. Akasaka (including the neighboring area of Aoyama) was a ward of Tokyo City from 1878 ...

. Akasaka claims to have personal assets of billions of yen, which he uses to cover the cost of his political campaigns. He has run for various political offices in recent years, including the

Minato City is a special ward in Tokyo, Japan. It is also called Minato City in English. It was formed in 1947 as a merger of Akasaka, Azabu and Shiba wards following Tokyo City's transformation into Tokyo Metropolis. The modern Minato ward exhibits th ...

Assembly (2007), the

House of Representatives House of Representatives is the name of legislative bodies in many countries and sub-national entitles. In many countries, the House of Representatives is the lower house of a bicameral legislature, with the corresponding upper house often c ...

(2007, 2009, and 2010),

Governor of Tokyo The is the head of government of Tokyo. In 1943, upon the unification of Tokyo City and Tokyo Prefecture, the position of Governor was created. The current title was adopted in 1947 due to the enactment of the Local Autonomy Law. Overview The ...

( 2007, 2011,

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...

2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...

and

2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the Impeachment of Dilma Rousseff, impeachment trial of Brazilian President Dilma Rousseff; Damaged houses duri ...

), Governor of Osaka Prefecture (2011), Governor of

Niigata Prefecture is a prefecture in the Chūbu region of Honshu of Japan. Niigata Prefecture has a population of 2,227,496 (1 July 2019) and is the fifth-largest prefecture of Japan by geographic area at . Niigata Prefecture borders Toyama Prefecture and ...

(2012) and Mayor of

Osaka City is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2.7 ...

(2014), running as the candidate of the . In these elections he has become known for flamboyant election speeches, often in costume, and for staging impromptu concerts in public areas such as central

Shibuya Shibuya (wikt:渋谷, 渋谷wikt:区, 区 ''Shibuya-ku'') is a Special wards of Tokyo, special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern ...

. His official election speech broadcasts, in which he stressed the importance of smiling while wearing an outlandish costume such as Superman or a space alien, became popular on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

and other video sites. His campaigns through 2012 cost a total of around 30-40 million yen; his 2012 run for governor of Tokyo alone cost around 5 million yen even though he chose not to print election posters. Akasaka considered staying out of the Tokyo gubernatorial election in 2014, as profits from his rare-earth trading were down and he was less willing to front the 3 million yen bond required to run. He finally announced that he would run after an outpouring of comments on Twitter urging him to do so. He wrote: "There are Mac fans throughout the world, not just among the voters of Tokyo, but even in Hollywood and Lausanne. They are looking forward to my election video." Tonami was indicted for

tax fraud Tax evasion is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to reduce the taxp ...

in 2010 on charges that he concealed 234 million yen in income over a span of three years, and received a suspended prison sentence.

References

External links

Smile Party (Japanese)

Mac Akasaka weblog (Japanese)
{{DEFAULTSORT:Akasaka, Mac 1948 births Living people Japanese political candidates Tokyo gubernatorial candidates Itochu people Kyoto University alumni Japanese people convicted of tax crimes Politicians from Tokyo Japanese politicians convicted of crimes 20th-century Japanese businesspeople