MacExpo London was a

trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

dedicated to the

Apple Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...

and iPod which was held annually in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

at the

Olympia Exhibition Centre Olympia London, sometimes referred to as the Olympia Exhibition Centre, is an exhibition centre, event space and conference centre in West Kensington, in the London Borough of Hammersmith and Fulham, London, England. A range of internationa ...

from 2002 to 2007.Apple trade show returns to UK in 2012
/ref> It was a major part of Apple's calendar.

Background

In 2004, Macworld UK, part of the IDG UK division of IDG, created two Macworld Conference events on its own: one standalone conference, and one conference adjoining the MacExpo trade show in London. In 2005, the show attracted 25,000 visitors and 185 exhibitors. Many large corporations attended the show including

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...

, Adobe Systems,

Quark, Inc. Quark Software Inc. (founded 1981 in Denver, Colorado, USA) is a privately owned software company which specializes in enterprise publishing software for automating the production of customer communications. The company's original goal was to "c ...

and others.

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

also attended each year with a large booth. MacExpo included

product demonstration In marketing, a product demonstration (or ''"demo"'' for short) is a promotion where a product is demonstrated to potential customers. The goal is to introduce customers to the product in hopes of getting them to purchase that item. Products offere ...

s, special offers, speeches and more. Unlike the larger and more influential

MacWorld Conference & Expo Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...

held annually in January in

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

, then-CEO Steve Jobs did not attend MacExpo for keynote speeches; However, MacExpo remained the largest annual event for the Macintosh and related Apple products in many countries in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...

. In 2011, the IT retail industry site PCR announced that it would run a conference called ''AppleExpo'' in May 2012 at

Earls Court Exhibition Centre Earls Court Exhibition Centre was a major international exhibition and events venue just west of central London. At its peak it is said to have generated a £2 billion turnover for the economy. It replaced exhibition and entertainment grounds, ...

, London.

References

Macintosh platform Computer-related trade shows Apple Inc. conferences {{Mac-stub