MTV OMG was a

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

music channel operated by

Paramount Networks UK & Australia Paramount Networks UK & Australia (formerly ViacomCBS Networks UK & Australia) is a subsidiary of Paramount Global. The unit launched in 2020 and is based in London, United Kingdom, with a local office in Sydney, Australia. Units See also ...

. It launched on 1 March 2018, replacing

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

sister music channel

Viva Viva may refer to: Companies and organisations * Viva (network operator), a Dominican mobile network operator * Viva Air, a Spanish airline taken over by flag carrier Iberia * Viva Air Dominicana * VIVA Bahrain, a telecommunication company * ...

. The audience profile on Sky Media showed that the channel had a 60/40 viewer bias in favor of women. The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.

History

The network launched on 1 March 2018, one month after Viva's discontinuation, with a

love song A love song is a song about romantic love, falling in love, heartbreak after a breakup, and the feelings that these experiences bring. A comprehensive list of even the best known performers and composers of love songs would be a large order. ...

-focused video playlist branded as ''MTV Love'' airing throughout February. From 2018 until 2020, MTV OMG was temporarily renamed MTV Pride to coincide with

Pride in London Pride in London is an annual LGBT pride festival and parade held each summer in London, England. The event, which was formerly run by Pride London, is sometimes referred to as London Pride. Pride in London celebrates the diversity of the LGBTQ ...

, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel

MTV Classic MTV Classic may refer to: *MTV Classic (American TV channel), a television channel that replaced VH1 Classic on August 1, 2016 *MTV Classic (Australian TV channel), a television channel previously named VH1 Australia until May 2010, and shut down i ...

Programming

* OMG's Weekend Hits! * 2-4-1 Happy Hour Hits! * OMG's Pop Obsessions! * OMG! 00s Hits! * OMG Loves: (artist) * (artist) vs (artist): Pop Battle! * Tree Mendous Tinsel Tunes! * OMG! It's Goodbye! * Hottest 20 Girls in the World! * Summer is Fri-Nally Here! Hot 50 Summer Tunes! * All New! This Week's OMG Top 20 * Top 50 OMG Music Moments

Closure

This channel, along with its sister channels

Club MTV ''Club MTV'' is a half hour television show modeled after ''American Bandstand'' that aired on MTV from August 31, 1987, to June 26, 1992. ''Club MTV'' was part of MTV's second generation of programming, as the channel was phasing out its origi ...

and MTV Rocks, was closed permanently on 20 July 2020, folding the channel space that had been established by TMF in October 2002. The last music video played on the channel was "

Thank You for the Music "Thank You for the Music" is a song by the Swedish pop group ABBA. It was originally featured on the group's fifth studio album, '' The Album'' (1977), and was released as a double-A sided single with "Eagle" in May 1978 in limited territories ...

" by

ABBA ABBA ( , , formerly named Björn & Benny, Agnetha & Anni-Frid or Björn & Benny, Agnetha & Frida) are a Swedish supergroup formed in Stockholm in 1972 by Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. The group's ...

References

External links

MTV OMG - presentation, screenshots

MTV channels Music video networks in the United Kingdom Television channels and stations established in 2018 Television channels and stations disestablished in 2020 2018 establishments in the United Kingdom 2020 disestablishments in the United Kingdom Defunct British television channels {{UK-tv-channel-stub