MTV Israel, is the

Hebrew Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...

-speaking branch of

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

. It launched on 17 January 2011.

History

* Prior to the launch of a 24-hour MTV Israel, the territory was previously served by a localized version of

MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...

, which was introduced to the country in 1990. In the early 2000s, MTV began to localize the European MTV feed in Israel featuring localized advertising and sponsorship. *

MTV Networks International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...

signed a deal with

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

based telecommunications company Ananey Communications to launch MTV Baltic during the negotiations Ananey showed interest in launching a local MTV channel in Israel. * MTV Networks International launched an on-demand channel found at MTV.co.il. This service launched on 23 October 2007. MTV.co.il featured localised advertising, sponsorship and translated shows. The On-Demand Music and Entertainment channel launched on 23 October 2007. During this tim

continued to be available in Israel on

cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...

and

satellite television Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna comm ...

. While MTV.co.il served as an

interactive music In video games, adaptive music (also called dynamic or interactive music) is background music whose volume, rhythm or tune changes in response to specific events in the game. History Adaptive music was first used in the video game ''Frogger'' by ...

service. *In 2008, MTV.co.il increased its localised programming featuring a local MTV News series and other music based programming. The channel also features two local presenters. *In November 2009, MTV Networks Europe and its associated partner within Israel, Ananey Communications have announced that a twenty-four-hour Hebrew speaking channel will launch in the near future. It is expected that the channel will launch late 2010 or early 2011. Ananey Communications already hold a licensing agreement with

MTV Networks Europe Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...

in relation to the local Nickelodeon within the region and promote other brands associated with MTV. *

MTV Networks Paramount Media Networks (formerly known as Warner Cable Communications, Warner-Amex Satellite Entertainment, MTV Networks, Viacom Media Networks, and ViacomCBS Domestic Media Networks) is an American mass media division of Paramount Global tha ...

International also host a localised version of

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

in Israel and promote other brands such as channel E!. *In January 2015 the channel was split in two: MTV Music, which only broadcasts music; and MTV Series which broadcasts general entertainment and reality programming. MTV Series is only available on

HOT Hot or the acronym HOT may refer to: Food and drink *Pungency, in food, a spicy or hot quality *Hot, a wine tasting descriptor Places * Hot district, a district of Chiang Mai province, Thailand **Hot subdistrict, a sub-district of Hot Distric ...

Shows

* ''MTV חדשות'' (

MTV News MTV News is the news production division of MTV. The service is available in the US with localized versions on MTV's global network. In February 2016, MTV Networks confirmed it would refresh the MTV News brand in 2016, to compete with the likes ...

) * ''Cribs'' * ''אקסטרים אורבני'' (Extreme Orbani) * ''ביוויס ובאטהד'' (

Beavis and Butt-head ''Beavis and Butt-Head'' is an American adult animated series created by Mike Judge. The series follows Beavis and Butt-Head, both voiced by Judge, a pair of teenage slackers characterized by their apathy, lack of intelligence, lowbrow humor, ...

) * ''Eye Candy''

References

External links

MTV Israel

{{Viacom MTV channels Television channels in Israel Television channels and stations established in 2007 Music organizations based in Israel