MTV2 (Canada)

MTV2 is a Canadian pay television channel focused on lifestyle and general entertainment programming aimed at youth and teen audiences. The channel is owned by Bell Media, with the MTV2 name and branding used under an agreement with the Paramount Networks Americas division of Paramount Global.

This channel went on the air on October 18, 2001 as MTV Canada by Craig Media and MTV Networks. During its early existence, MTV Canada aired various music videos along with its related music and entertainment programming, which led to CHUM Limited, the parent company of MuchMusic, to file a complaint with the CRTC, accusing MTV Canada of airing more programming that exceeded its licence and being a MuchMusic competitor. However in 2004, CHUM acquired the assets of Craig Media and relaunched the channel in 2005 as Razer as an interactive channel.

While the new Canadian version of MTV was relaunched in 2006 in the space of talkTV, CHUM was acquired by CTVglobemedia in 2007 and relaunched the channel as the second reincarnation of MTV2 in 2008, taking the name of the former MTV2 channel.

History

On November 24, 2000, the Canadian Radio-television and Telecommunications Commission (CRTC) announced the licensees of the new, much-sought after, Category 1 digital services. Craig Media, in partnership with TD Capital Group Ltd, was granted a licence for a youth-oriented service known as "Connect", which would be catered to teens and young adults (but primarily the former) with programming such as "informal education, human interest, sitcoms, animation, and video clips".

Due to genre protection rules prohibiting digital channels from unduly competing with existing analog services (such as MuchMusic), no more than 10% of its weekly programming could be devoted to music videos. Nonetheless, in August 2001, Craig Media announced that it had reached an agreement with MTV Networks to license programming and the MTV brand in Canada for the channel, prompting a pre-launch name change to MTV Canada.

Prior to the channel's launch, Craig purchased TD Capital Group's interest in the channel. The channel launched as MTV Canada on October 18, 2001. Shortly afterward, Craig sold a minority interest in the service to MTV Networks. MTV Canada aired a mix of Canadian-produced programs (including ''Pepsi Breakout'' and ''MTV Select''), as well as shows from the American MTV channel (such as ''TRL'' and ''The Real World'').

MuchMusic owner CHUM Limited filed a complaint with the CRTC over MTV Canada, accusing the service of violating its CRTC licence by devoting over 60% of its programming to music videos. CHUM also accused Craig of using its promise of a teen lifestyle service as a backdoor to gain approval for a channel that would encroach on MuchMusic's protected format. Craig disputed the allegations, arguing that music was an aspect of youth culture, and accusing CHUM of having counted any programming "that has some connection to the general topic of music or music videos" as "music video clips".

The CRTC program categories distinguish between music videos and music-related programming that did not involve music videos, but the Commission ruled that music videos contained within music-related programming such as ''MTV Select'' and ''Making the Video'' contributed towards the program category, and put MTV Canada over the 10% limit.

The Commission also displayed a concern for the service's predominant focus on music programming, as it was at odds with its commitment to deliver a broadly teen-based service as licensed. In particular, the CRTC disputed MTV Canada's compliance with a requirement for 15% of its schedule to be devoted to "informal education/recreation & leisure" programming, as it did not include programming produced by "independent educational authorities", and consisted primarily of recreational extreme sports programming in overnight timeslots with low viewership. The CRTC ordered Craig Media to address these shortcomings.

2005–present

CHUM's disputes over the channel were soon rendered moot when it acquired Craig Media in 2004, primarily to gain control of its A-Channel television stations in western Canada (which joined its Citytv brand). However, per a clause in the licensing agreement, Viacom exercised its right to pull out of the venture upon the change in ownership. On June 9, 2005, CHUM announced it would rebrand the channel as Razer, a change that took effect on June 30 of that year. The new channel was built on interactivity, allowing its audience to "program, host and contribute to elements to the service and make it their own". In addition to the new programming slate, Razer debuted ''RazerTXT'', a new programming block where viewers could play a selection of SMS games while watching the shows. Razer would later debut ''Kamikaze'', the branding and programming block used for various anime titles as well as shows such as ''Happy Tree Friends''.

Meanwhile, Bell Globemedia (later CTVglobemedia) struck a licensing agreement with MTV Networks to launch its own MTV channel (previously known as talktv) in early 2006. In July 2006, Bell Globemedia announced that it would purchase CHUM for an estimated CAD$1.7 billion, including its interest in Razer. The sale was approved by the CRTC on June 8, 2007, with the transaction completed on June 22.

On August 1, 2008, Razer was relaunched as MTV2. Unlike the original channel (now known as Juicebox), with the vast majority of its programming consisting of music videos, the new channel became much closer in format to its U.S. counterpart. Because of their respective licences, it can air music videos and music programming unlike the current main MTV channel in Canada.

Ownership changed hands again when on September 10, 2010, BCE (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of CAD$3.2 billion. The deal was approved by the CRTC on March 7, 2011 and was finalized on April 1 of that year, when CTVglobemedia was rebranded as Bell Media.

Programming

Presently, MTV2 airs a mix of comedies, documentaries, reality shows, and dramas. As of 2015, the channel doesn't air any of the original programs of its American counterpart, although some of its acquired shows have aired in syndication on MTV2 in the U.S or were produced by its sister channel, MTV, both domestically and internationally.

High-definition feed

A high-definition simulcast of the channel was launched on October 16, 2018 and first carried by Shaw Direct.

References

{{Viacom

English-language television stations in Canada
Digital cable television networks in Canada
Bell Media networks
Television channels and stations established in 2001
2001 establishments in Canada
MTV channels