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MS Fest was a
music festival A music festival is a festival, community event with music, performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock music, rock, blues, folk music, folk, jazz, classical music), nation ...
, held annually in Launceston,
Tasmania Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
since 2006 until 2011 when the MS Society unsuccessfully attempted to establish a new event under the brand.
Hobart Hobart ( ) is the capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent, it is the southernmost capital city in Australia. Despite containing nearly hal ...
,
Tasmania Tasmania (; palawa kani: ''Lutruwita'') is an island States and territories of Australia, state of Australia. It is located to the south of the Mainland Australia, Australian mainland, and is separated from it by the Bass Strait. The sta ...
. It was a single day event, held in February or March on a Saturday. The festival started in 2006 with a concert at Launceston's Regatta Ground to mark the 50th anniversary of the MS Society. The event sold out, and quickly became known as one of Tasmania's premier music events. In 2007 the event operation and funding was taken over by Launceston-based events company Opcon and relocated to Inveresk Showground to accommodate a larger crowd. There was a main stage, featuring mostly rock and
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
, and a secondary stage, the
Ministry of Sound Ministry of Sound or Ministry of Sound Group is a multimedia entertainment business based in London with a nightclub, shared workspace and private members' club, worldwide events operation, music publisher (popular music), music publishing busin ...
arena, which featured DJ and
electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...
throughout the day. In 2010, the festival returned to Inveresk Showground and sold over 13,000 tickets, the largest number of ticket sales to date. Over the years of operation Opcon attempted to negotiate an arrangement with the MS Society of Tasmania that would be sustainable and respectful of the huge
financial risk Financial risk is any of various types of risk associated with financing, including financial transactions that include company loans in risk of default. Often it is understood to include only downside risk, meaning the potential for financi ...
the company was undertaking to deliver the event. In 2011 the MS Society of Tasmania announced that instead of negotiating a sustainable position with Opcon they would take the MS Fest brand and operate a new event, relocating to the Hobart TCA Grounds at Hobart for the 2012 show. The MS Society and its new operator commented "The commercial environment in Launceston for the event changed and MS Fest’s future became unsound. This and the opportunity to host the event at such an iconic and pristine venue such as the TCA grounds in Hobart made this the clear and sensible choice for MS Tasmania. We look forward to people making a weekend of it and travelling down for a great show." However, mere days before it was scheduled to begin, the 2012 festival was cancelled due to lack of ticket sales and the overwhelming success of Opcons rebranded festival, Breath of Life continuing in Launceston. The MS Society of Tasmania accrued huge loses with the failed 2012 event effectively losing all the funds which have been delivered to the charity over the successful years of operation by Opcon. As of now nowhere is no immediate future for the MS Fest at this point, but organisers hope to resurrect it in the not-too-distant future.http://www.themercury.com.au/article/2012/02/28/304711_tasmania-news.html


Line-Ups by Year


MS Fest 2006

The 2006 festival was the first installment of MS Fest, held on Saturday, 11 March 2006 at the Royal Park Regatta Grounds, Launceston. The line-up of artists included:


MS Fest 2007

The 2007 event saw Silverchair's first Tasmanian performance in 7 years. The event was staged at Inveresk Showgrounds, Launceston, on Saturday, 10 March 2007. It featured a main stage and a Ministry of Sound arena, which featured DJs and electronic acts throughout the day. The event was emceed by Jabba. Artists who performed at the 2007 event include:


MS Fest 2008

The 2008 installment took place on Saturday, 16 February 2008. The 2008 event was the biggest so far, with over 11,000 in attendance. The artists who performed are:


MS Fest 2009


MS Fest 2010

The first installment of the line-up was announced on 15 September 2009.


MS Fest 2011


MS Fest 2012

Line-up announced via the festival's
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
page on Friday 18 November 2011. The festival was cancelled in early 2012 due to low ticket sales and poor weather predictions. As of now, there is no immediate future for the MS Fest, but hopefully, it will be resurrected in the near future.


References

{{Reflist


External links


MS Fest official websiteMS Fest official MySpace
Music festivals in Tasmania Recurring events established in 2006