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Bing Shopping (formerly MSN Shopping, Windows Live Shopping, Live Search Products and Windows Live Product Search) is a products search and discovery service that helps save time by bringing products from multiple sellers together on a single website. It uses the power of Bing to show product results–including photos and product details. Products can be filtered and prices compared. Purchases are completed on the seller's website. Discontinued around October 1, 2013, /sup> it was relaunched in August 2017 using a paid model where merchants pay to list their products on the service using Bing Ads Product Ads.


History

Windows Live Shopping was originally launched in Beta form as part of Microsoft's
Windows Live Windows Live is a discontinued brand name for a set of web services and software products developed by Microsoft as part of its software-as-a-service platform. Chief components under the brand name included web services (all of which were exposed ...
suite. It was built entirely on AJAX technology and had many social and community features. In addition to a retail shopping website, it featured drag-and-drop items to a shopping list, share lists with other users, product and seller reviews, public shopping guides with ''Windows Live Shopping Guides'' and an enhanced preview. On February 20, 2007, Windows Live Shopping beta was rebranded as MSN Shopping. Part of the reason for this decision was to reduce the number of shopping services Microsoft offered, which included
MSN Shopping Bing Shopping (formerly MSN Shopping, Windows Live Shopping, Live Search Products and Windows Live Product Search) is a products search and discovery service that helps save time by bringing products from multiple sellers together on a single websi ...
,
Windows Live Expo Windows Live Expo (codenamed ''Fremont'') was described by Microsoft as an "online social marketplace". The website ceased operations on July 31, 2008. The site was similar to Craigslist in that it provided online classifieds. A major focus of the ...
and
Live Product Search Bing Shopping (formerly MSN Shopping, Windows Live Shopping, Live Search Products and Windows Live Product Search) is a products search and discovery service that helps save time by bringing products from multiple sellers together on a single websi ...
. Microsoft's spokesperson stated that the beta testing was intended to obtain an insight into user behavior and the data would be incorporated into plans for future products. It was stated that user-created content from Windows Live Shopping beta (lists, guides, and reviews) would continue to be available on MSN Shopping. ''Windows Live Shopping Guides'' was discontinued as part of the rebranding. As MSN Shopping, the service aggregated millions of product offers from thousands of retailers, allowing users to search or browse for products. Searches could be sorted by relevance, popularity or by price (either ascending or descending). Refinements were available to allow the user to narrow the results set. On August 23, 2013 Bing announced that it would replace Bing Shopping with Product Search which integrates product results within Bing search results instead of linking to a separate webpage.


Cashback program

Bing Cashback was a
loyalty program A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...
which allowed users to search for products from multiple vendors and find their prices and offering money back for purchases made through the site. It was originally started in June 2006 by
Jellyfish.com Jellyfish.com was a reverse auction online shopping website. The Middleton, Wisconsin-based company was acquired by Microsoft in 2007. On May 22, 2008, Microsoft officially announced the cash back service as part of their Live Search group of tool ...
. On October 2, 2007, Microsoft announced it was purchasing Jellyfish.com for an estimated price of $50 million, with the intent of using the Jellyfish engine as part of their Live Search services in attempt to catch up to
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
in the search market. The cashback service was officially announced as ''Live Search Cashback'' on May 22, 2008. From December 1, 2008, it began offering users to receive cashbacks instantly, instead of having to wait for 60 days. This feature only worked in conjunction with
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...
. Microsoft officially merged Cashback with the rest of the Live Search products on April 14, 2009, later renaming it to Bing Cashback on June 3, 2009 as part of its rebranding of Live Search to Bing. On June 4, 2010, Microsoft announced that Bing Cashback would be retired on July 30, 2010 due to lack of interest.


See also

*
Cashback website A cashback website is a type of reward website that pays its members a percentage of money earned when they purchase goods and services via its affiliate links. Cashback shopping Users of cashback websites can know ahead of time how much they st ...


References


External links

* {{Bing
Shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...
Comparison shopping websites