''MODE'' (stylized MO''D''E) was a
fashion magazine aimed towards
plus-size women which launched in the spring of 1997.
The magazine was praised for targeting the plus-size consumer with a ''
Vogue''-like fashion philosophy.
''MODE'' also helped to increase the growth of the plus-size industry and the
caliber of plus-size clothing and advertising.
[ In 1997, ''MODE'' was named the best new magazine launch by Ad Week and Advertising Age.]circulation
Circulation may refer to:
Science and technology
* Atmospheric circulation, the large-scale movement of air
* Circulation (physics), the path integral of the fluid velocity around a closed curve in a fluid flow field
* Circulatory system, a bio ...
was approximately 600,000 at the time of its demise
History
Publishing veterans Julie Lewit-Nirenberg and Nancy Nadler LeWinter, who had experience for magazines such as '' Vogue'', ''Esquire
Esquire (, ; abbreviated Esq.) is usually a courtesy title.
In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentlema ...
'', ''Harper's Bazaar
''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...
'', ''Mademoiselle
Mademoiselle (abbreviated as ''Mlle'' or ''M'') may refer to:
* Mademoiselle (title), the French-language equivalent of the title "miss"
Film and television
* ''Mademoiselle'' (1966 film), a French-British drama directed by Tony Richardson
* '' ...
'' and ''Marie Claire
''Marie Claire'' is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on wo ...
'', began developing ''MODE'' in 1996.[ The first issue launched in February 1997 with a circulation of 250,000 copies.][ ''MODE'' received strong positive reception from readers(over 8,000 pieces of fan mail in just over a year) and from the press.][ Freedom Publications bought a 50% stake in the magazine in late 1997.]Butterick Publishing Company
The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded pattern (sewing), sewing patterns. By 1867, it had released its first magazine, ''Ladies Quarterly of Broadway Fashions,'' followed by ''The Metropoli ...
to produce patterns, and began planning other ventures including a website, TV programming, and syndicated newspaper columns. The magazine also received acclaim, being named the best new magazine launch by Ad Week and Advertising Age in 1997.[
]Advance Publications
Advance Publications, Inc., doing business as Advance, is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse Jr. It owns a large number of subsidiary companies, including Condé Nast, an ...
, the parent company of Conde Nast Publications, made negotiations to purchase Lewit and Lewinter Inc. in 2001, but the deal did not go through. Occurring shortly before the time of ''MODE'' closure was the failure of several designers' ventures into the plus-size market. Versace (''GV Versatile Couture''), Valentino (''Carisma''), and others ceased producing the clothing which ''MODE'' magazine relied upon, leaving an unfortunate deficit in both the fashion department wardrobes and advertising revenue coffers of ''MODE'' magazine and its successors. Its circulation was approximately 600,000 at the time of its demise
Editors
*Abbie Britton (1997-2000)[
*Corynne Corbett (2000-2001)][
]
References
{{Reflist, 2
Defunct women's magazines published in the United States
Magazines established in 1997
Magazines disestablished in 2001
Magazines published in New York City
Monthly magazines published in the United States
Quarterly magazines published in the United States
Women's fashion magazines