Midem is the

acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...

for Marché International du Disque et de l'Édition Musicale, which is organised annually in and around the

Palais des Festivals et des Congrès The Palais des Festivals et des Congrès (''Palace of Festivals and Conferences'') is a convention centre in Cannes, France, the venue for the Cannes Film Festival, the Cannes Lions International Festival of Creativity and the NRJ Music Award. Th ...

Cannes Cannes ( , , ; oc, Canas) is a city located on the French Riviera. It is a communes of France, commune located in the Alpes-Maritimes departments of France, department, and host city of the annual Cannes Film Festival, Midem, and Cannes Lions I ...

, France. The trade show, organized by Reed MIDEM, a subsidiary of

Reed Exhibitions RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...

, is billed as the leading international business event for the music ecosystem and has been held since 1967. Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe regularly attend the event, which is usually held at the end of January or early February. While delegates from recording, artist management, and publishers network, new artists showcase their material. Also live music is on show in the evenings. The event is developing like the industry and is now focused on the core music business (labels, publishers, rights societies and more), the technology sector (startups, developers and big tech companies), and brands and the agencies that represent them (for music and brand campaigns). Since 2007, the Midemlab competition for companies working in musictech has grown in importance.

SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...

Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...

and

Songkick Songkick is a concert discovery service owned by Warner Music Group. The service allows users to search for upcoming concert events in their area, and also track individual artists to receive notifications of upcoming shows in their area. It also p ...

are among the companies that have risen to prominence after showcasing there. In December 2021, RX France - the organisers of Midem - made an announcement that they were cancelling the 2022 edition. A statement on their website stated simply, "Due to the lasting pandemic and following a review of its activity, RX France has decided to no longer continue to organize the Midem event." In a separate communication, Midem Director Alexandre Deniot announced that RX France and the city of Cannes were in "exclusive and advanced discussions for the latter to take over the Midem brand".

Business role

Midem provides a forum for business talks, political and legal discussions. It is a market where global distribution and music deals are sealed. It also is a platform for showcasing new artists, musical trends and music-related products and services. So-called musictech, or music technology services, has featured more prominently over later years.

Attendance

In January 2013, Midem was attended by 6,400 delegates from 3,000 companies (out of which 1,350 had stands or pavilions of their own). The event was covered by 350 international journalists. Although there are attendees from all over the world, the majority of delegates have been from Western Europe and North America. In 2015 many more international delegates registered. In 2020 and again in 2021, the event went entirely online due to

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

restrictions. Not only was the south of France still undergoing curfews and restrictions, it was felt that many international participants would not be able to reach Cannes, and major companies would be reticent about sending employees into a potentially infectious environment. Midem promised to be back in Cannes in June 2022."MIDEM 2021 will be fully digital"
/ref> This has been put in jeopardy by the December 2021 decision to stop running Midem in its current form.

References

{{Reflist

External links

Official homepage

midemblog
Music conferences Trade fairs in France

Business role

Attendance

See also

References

External links