MDV is a joint venture television station between
Seven West Media
Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, print and online publishing.
Seven Group Holdings Ltd (SGH), a company control ...
and
WIN Corporation
WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales.
History
Founding
The WIN b ...
. Based in
Mildura
Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area had ...
,
Victoria, Australia
Victoria is a state in southeastern Australia. It is the second-smallest state with a land area of , the second most populated state (after New South Wales) with a population of over 6.5 million, and the most densely populated state in Au ...
, it is a
digital-only
Network 10
Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
affiliate run under the company name ''Mildura Digital Television Pty Ltd'', and began broadcasting on 1 January 2006. On 1 July 2016, due to
WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
becoming the Network Ten affiliate in the region, MDV switched its affiliation to the
Nine Network
The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
and remained there until 2021.
On 1 July 2021, due to
WIN Television
WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netwo ...
becoming the Nine Network affiliate in the region, MDV switched back its affiliation to Network 10.
Availability
The station is a Network 10 affiliate, which is jointly owned by Seven West Media and WIN Television. MDV is available on
LCN 5 in the
Mildura
Mildura is a regional city in north-west Victoria, Australia. Located on the Victorian side of the Murray River, Mildura had a population of 34,565 in 2021. When nearby Wentworth, Irymple, Nichols Point and Merbein are included, the area had ...
and
Sunraysia
Sunraysia is an illdefined district, sometimes incorrectly referred to as an economic region, located in northwestern Victoria and southwestern New South Wales in Australia. The region is renowned for its sunshine, intensive horticulture inclu ...
area in
standard-definition
Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...
.
10's multichannels
10 HD (which is 10's main channel in
high definition), as well as
10 Bold and
10 Peach are available on LCN 50, LCN 51 and LCN 52 respectively. Before the 2021 affiliation swapback, Nine's multichannels
9Gem
9Gem is an Australian free-to-air digital television multichannel, launched by the Nine Network in September 2010. The channel provides general entertainment and movie programming, from which the original name "GEM" is derived.
History
Nine N ...
(in
high definition) and
9Go!
9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009, replacing Nine Guide. It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, anim ...
were available on LCN 50 and LCN 55 respectively. Before MDV's affiliation change on 1 July 2016, Ten's multichannels
One and
Eleven
Eleven or 11 may refer to:
*11 (number), the natural number following 10 and preceding 12
* one of the years 11 BC, AD 11, 1911, 2011, or any year ending in 11
Literature
* ''Eleven'' (novel), a 2006 novel by British author David Llewellyn
*'' ...
were available on LCN 50 and LCN 55 respectively.
WIN is responsible for handling playout and then transmits this signal via satellite to transmission facilities in Mildura. WIN also handles the business administration and advertising sales for MDV.
The Mildura/Sunraysia region changed frequencies as part of a nationwide retune process on 26 August 2014, and the station moved from UHF 33 to VHF 10 as a result of the retune.
See also
*
DTD (TV station)
DTD, also known as 10 Darwin, is a digital television station in Darwin, Northern Territory. It is jointly owned by Nine Entertainment (owner of Nine Darwin) and the Southern Cross Austereo (owner of Seven Darwin) and operates under the compan ...
*
TDT (TV station)
TDT is a digital television station in Tasmania, Australia. It is jointly owned by WIN Corporation and Southern Cross Austereo, operating as ''Tasmanian Digital Television''.
History
In Australia, the major capital cities, and a majority of t ...
References
{{DEFAULTSORT:Mdv
Mildura
Joint ventures
Digital terrestrial television in Australia
Television channels and stations established in 2006
WIN Television
Prime Media Group
Seven Network
2006 establishments in Australia