MAD School is a school established by Chatsworth Medi@rt Academy in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

in 2003. The school's name is an acronym for "Marketing, Advertising, and Design". It is an

undergraduate Undergraduate education is education conducted after secondary education and before postgraduate education. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, in the United States, an entry-lev ...

and

postgraduate Postgraduate or graduate education refers to academic or professional degrees, certificates, diplomas, or other qualifications pursued by post-secondary students who have earned an undergraduate ( bachelor's) degree. The organization and stru ...

school for studies in the fields of

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

and

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

. It was founded by Ms. Michelle Lim, who used to work as a financial trader at a top investment firm in Singapore. The school trains around 300 - 500 students a year.

Lecturers

The school sometimes employs practitioners in

as instructors. "Lim was also adamant that the lecturers be current industry practitioners in order to remain relevant to students. Some of them, like Pocket Magazine's creative director Andrew Tan, have won a host of international awards. Others come with impressive portfolios and a long client list: Felix Ng's works have generally received good reviews in publications such as The Wall Street Journal and Monocle, while Muhammad Suhaimi Paat has done work for a range of clients including the government and Getty Images." The Edge Singapore, 1 February 2016 . Recently, the school has launched postgraduate program in

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

, gathers a group of master grade practitioners to be the mentors and speakers of the program. Such as Nick -CEO of YP Consulting, Jean - founder of AAGO Consulting, Daniel - APAC Director of Cloudera, Chelsea - CX of PayPal, Michelle - EVP of Lazada, Shah - HD of Palo IT etc.

Partners

The school has partnered with

Inquirer.net The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded br ...

to run advertising related courses in Philippines. The school is currently the partner of Association of Accredited Agency of Singapore (4As) in offering Professional Conversion Program under the Singapore nationwide skillsfuture and WSQ scheme.

Charitable work

The school has established a sister organisation called Make The Change to provide services to

charitable organization A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, Religion, religious or other activities serving the public interest or common good). The legal definitio ...

s at reduced rates or in some cases

pro bono ( en, 'for the public good'), usually shortened to , is a Latin phrase for professional work undertaken voluntarily and without payment. In the United States, the term typically refers to provision of legal services by legal professionals for pe ...

. Make The Change also offers a series of workshops to empower the PWD communities for employment and changemaker programs for the youth to give back.

Events

Supported by the SG50 Celebration Fund (a fund from the government of Singapore to celebrate the turning of 50 years old of Singapore) “MAD About Singapore” was an Instagram exhibition organised by MAD School by Chatsworth Mediart Academy that allowed Singaporeans to share their online Instagram photos, expressing their Singaporean identity and passion for the nation. The exhibition was launched in September 2014 at ION.

References

Higher education in Singapore {{singapore-school-stub