MAC Cosmetics, stylized as M·A·C, is a Canadian cosmetics manufacturer founded in

Toronto, Canada Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

in 1984 by Frank Toskan and Frank Angelo. The company is headquartered in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

after becoming a subsidiary of Estée Lauder Companies in 1998. MAC is an acronym for ''Make-Up Art Cosmetics''.

History

The company's products were intended for makeup professionals, but are sold directly to consumers worldwide. Frank Toskan stated that he "first manufactured makeup for models, but then the models wanted this makeup for their sisters, friends, and so on... ". In the 1990s, the brand had more than one hundred stores worldwide, earning 200 million

francs The franc is any of various units of currency. One franc is typically divided into 100 centimes. The name is said to derive from the Latin inscription ''francorum rex'' ( King of the Franks) used on early French coins and until the 18th cent ...

. The development of the brand internationally, the opening of new points of sale, and the adaptation of product lines tailored to each continent, left little time for the founders to create new products. In 1994, the Estée Lauder Companies took control of 51% of shares of MAC Cosmetics and began managing the business end while the two founders retained creative control. In 1997, co-founder Frank Angelo died of

cardiac arrest Cardiac arrest is when the heart suddenly and unexpectedly stops beating. It is a medical emergency that, without immediate medical intervention, will result in sudden cardiac death within minutes. Cardiopulmonary resuscitation (CPR) and possib ...

during surgery at the age of 49. Estée Lauder Inc. completed the acquisition in 1998, and Frank Toskan sold his remaining shares shortly thereafter before leaving the company at the end of the same year. MAC Cosmetics is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. All stores are run by professional makeup artists. MAC is an official makeup brand, used to create makeup for movie actors. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick. In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration with the estate of

Selena Quintanilla Perez Selena Quintanilla Pérez (; April 16, 1971 – March 31, 1995), known mononymously as Selena, was an American Tejano singer. Called the " Queen of Tejano music", her contributions to music and fashion made her one of the most celebrated Mex ...

. A petition on Change.org proposed the idea of this collaboration to MAC Cosmetics. Selena's sister, Suzette Quintanilla, worked with MAC to create the perfect collection that represented Selena. The collection sold out within hours not only at MAC stores, but also at other retailers that carried the collection such as Nordstrom, Bloomingdales, and

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

. Fans stood in line for hours to get their hands on the collection while some walked away empty handed. Due to the high demand for this collection, MAC restocked the collection in December 2016. Her posthumous collaboration with MAC Cosmetics became the best-selling celebrity collection in cosmetics history. In May 2017, MAC Cosmetics became available for purchase online at Ulta Beauty. Products became available in stores in June 2017. On August 24, 2017, MAC Cosmetics announced that a collection involved with the estate of late singer

Aaliyah Aaliyah Dana Haughton (; January 16, 1979 – August 25, 2001) was an American singer and actress. She has been credited for helping to redefine contemporary R&B, pop and hip hop, earning her the nicknames the "Princess of R&B" and "Q ...

will be made available in the summer of 2018. The Official release date for the "MAC Aaliyah" collection was made available on June 20 online and June 21 in stores. Along with the MAC collection, MAC and

i-D Magazine ''i-D'' is a British bimonthly magazine published by Vice Media, dedicated to fashion, music, art and youth culture. ''i-D'' was founded by designer and former '' Vogue'' art director Terry Jones in 1980. The first issue was published in th ...

had partnered up to release a short film titled "A-Z of Aaliyah" which coincided with the launch. In May 2018, Sephora Canada announced it will carry MAC Cosmetics online and in its stores. In March 2022, MAC Cosmetics released their new spring Wild Cherry Collection and launched it for Japanese consumers.

Philanthropy

The MAC AIDS Fund was established in 1994 to support men, women, and children affected by

HIV/AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual ...

globally by addressing the link between

poverty Poverty is the state of having few material possessions or little income. Poverty can have diverse < ...

and HIV/AIDS. According to MAC Cosmetics, the fund has raised over $400 million through the sale of MAC's Viva Glam Lipsticks and Lip glosses, donating 100% of the sale price to fight HIV/AIDS. The Viva Glam product line has been a best-seller for the MAC Cosmetics brand. MAC has collaborated with many celebrities for its Viva Glam line, on limited edition lip glosses and lipsticks to support the

Mac AIDS Fund M∙A∙C AIDS Fund (M·A·F) is a public charity established in 1994 to support people living with HIV/AIDS worldwide. It donates funds to communities and organizations that offer services to people with HIV/AIDS and help to prevent the disease ...

. Every year MAC selects a new spokesperson for Viva Glam. The first was drag queen RuPaul in 1994. RuPaul’s Viva Glam lipstick was the first product MAC Cosmetics advertised.

Controversy

Controversy arose in September 2010 over the anticipated release of the MAC Rodarte collection, a collaborative effort with the fashion label Zara

Rodarte Rodarte () is an American brand of clothing and accessories founded and headquartered in Los Angeles, California, USA by sisters Kate and Laura Mulleavy. Rodarte has received a number of fashion industry awards since the line's inception in 2005 ...

, based on the border town of Ciudad Juárez. The city had been plagued by

violence against women Violence against women (VAW), also known as gender-based violence and sexual and gender-based violence (SGBV), are violent acts primarily or exclusively committed against woman, women or Girl, girls, usually by Man, men or Boy, boys. Such ...

including hundreds of female homicides. MAC first changed the names of Juarez-related products and eventually pulled the line before distribution, and instead set up a charity which raised over $3 million in 2 years.

References

External links

* {{Authority control 1984 establishments in Canada Canadian companies established in 1984 Companies based in New York City Cosmetics companies of the United States Cosmetics brands History of cosmetics Estée Lauder Companies Beauty stores