Chukie Edozien (born November 24, 1983), better known by his stage name Lynxxx, is a Nigerian
hip-hop recording artist
A musician is a person who composes, conducts, or performs music. According to the United States Employment Service, "musician" is a general term used to designate one who follows music as a profession. Musicians include songwriters who w ...
and
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
. In 2010 he released his debut
studio album ''This is Lynxxx'' and went on to become the first Nigerian artist to be endorsed by the global brand
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi wa ...
. He is the originator of Jollof Musik a genre he describes as "an artful blend of music to create great music".
["10 Questions for Lynxxx". CityPeopleGroup.org. July 28, 2014. January 17, 2015]
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Early life
Lynxxx is the only son of Chief John D. Edozien, a former deputy governor of old Bendel State in Nigeria
Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
. He attended Corona Primary School Ikoyi, Lagos
Lagos (Nigerian English: ; ) is the largest city in Nigeria and the second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national capital of Nigeria until December 1991 fo ...
, and went on to study at Kings College Lagos for his secondary education. He attended the University of Hull
, mottoeng = Bearing the Torch f learning, established = 1927 – University College Hull1954 – university status
, type = Public
, endowment = £18.8 million (2016)
, budget = £190 million ...
in the United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
, where he obtained a degree in Business, Economics
Economics () is the social science that studies the production, distribution, and consumption of goods and services.
Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes ...
and Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
.
Career
After ten years of behind-the-scenes work in the music industry, Lynxxx made his debut as a recording artist in December 2009, with the release of his first official single, "Change your Parade", produced by Syndik8 in-house producer and partner "IKON". The single received a lot of radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...
airplay and was popular in nightclubs
A nightclub (music club, discothèque, disco club, or simply club) is an entertainment venue during nighttime comprising a dance floor, lightshow, and a stage for live music or a disc jockey (DJ) who plays recorded music.
Nightclubs gener ...
, which helped Lynxxx cultivate a significant fan base through online media.["Nigerian rapper Lynxxx sits down with us to discuss his UK tour." Pappzd. May 1, 2013. January 17, 2015]
/ref>
In December 2010, Lynxxx released his debut album ''This Is Lynxxx''. The album features a combination of musical genres, including urban hip hop, contemporary R&B
Contemporary R&B (or simply R&B) is a popular music genre that combines rhythm and blues with elements of pop, soul, funk, hip hop, and electronic music.
The genre features a distinctive record production style, drum machine-backed rhy ...
, and infusions of funky house
Funky house is a subgenre of house music that uses disco and funk samples, a funk-inspired bass line or a strong soul influence, combined with drum breaks that draw inspiration from 1970s and 1980s funk records. The use of disco strings are als ...
. Lynxxx calls this combination of different styles "Jollof Musik" - a term that refers to the art of blending various genres to make good music. That same year, Lynxxx became the first Nigerian artist to be endorsed by Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi wa ...
.entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
. He established several successful businesses prior to his musical career, which include a clothing line called Syndik8 Denim, a digital recording studio called Red Room Studio, a media company called Happy Teddy Media (HTM), and Syndik8 Films.[Adeyemo, Adeola. "BN Saturday Celebrity Interview: Meet Nigeria's Hottest Eye Candy on the Music Scene - This is Lynxxx!" Bella Naija. May 26, 2012. January 17, 2015]
/ref>
Discography
Studio albums
Singles
Awards and nominations
References
{{authority control
Nigerian artists
King's College, Lagos alumni
Alumni of the University of Hull
Nigerian hip hop musicians
1983 births
Living people