LX (stylized as Lx) is an American news brand for original content for the

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primari ...

-owned television stations. ''LX'' is short for ''Local X'', with the "X" standing for "exponential". LX is a part of the station group's

multicast In computer networking, multicast is group communication where data transmission is addressed to a group of destination computers simultaneously. Multicast can be one-to-many or many-to-many distribution. Multicast should not be confused with ...

division

LXTV LXTV is a production unit of NBCUniversal that creates lifestyle and entertainment content. Started in 2006 by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in Januar ...

, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris. LX is available on

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

cable,

over-the-top An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...

for

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

, Fubo and

Roku Roku ( ) is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content from online services. The first Roku model, developed in collaboration with Netflix, was introduce ...

customers, social media, via its website, and as a

digital multicast television network A digital multicast television network, diginet, or multichannel is a type of national television service designed to be broadcast terrestrially as a supplementary service to other stations on their digital subchannels. Made possible by the conve ...

on 43 stations. Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted

Cozi TV Cozi TV (stylized on-air as COZI TV) is an American free-to-air television network owned by the NBC Owned Television Stations division of NBCUniversal. The network airs classic television series from the 1960s to the 2000s. The network origina ...

) was launched on its owned and operated station group, mostly on

NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...

-O&O affiliates that previously carried

NBC Weather Plus NBC Weather Plus was an American weather-oriented digital broadcast and cable television network owned as a joint venture between NBC Universal and the local affiliates of the NBC television network. The service, which was broadcast in standard d ...

. Its programming included core shows from LXTV. LX content features long form content, a switch from prior NBCUniversal efforts at

NBC News Now NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...

with ''Briefly'' and

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

news show ''Stay Tuned'', created to reach

Gen Z Generation Z (or more commonly Gen Z for short), colloquially known as zoomers, is the Western demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birt ...

and

millennials Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000 ...

. With the

broadcast network A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, ...

and

streaming television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aer ...

channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at

KXAS KXAS-TV (channel 5) is a television station licensed to Fort Worth, Texas, United States, broadcasting NBC programming to the Dallas–Fort Worth metroplex. It is owned and operated by the network's NBC Owned Television Stations division along ...

. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day. The additional content comes from

Jukin Media Jukin Media, Inc. is an entertainment company that operates by identifying shareable or otherwise compelling user-generated videos, negotiating with the video owners, and then licensing the videos for third-party use and/or featuring the videos i ...

Tastemade Tastemade, Inc. a video network that offers food- and travel-related programming for online audiences.Spangler, TodYouTube Network Tastemade Raises $25 Million Led by Scripps, Liberty Media''Variety''. September 15, 2016.Spangler, TodApple TV Adds ...

and The Dodo. The main newscast when launched will be two hours long. NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

, its website and social media. LX was launched as a live-streaming channel and multicast over-the-air network (NBC LX) in May 2020.

References

NBCUniversal networks Television news in the United States Internet properties established in 2019 Television channels and stations established in 2019 Internet television channels {{US-TV-stub