Luvo Inc. '' oo- vō' is a privately held frozen food company that develops, manufactures, markets and sells retail food products. Its products are sold by retail chains in the United States and grocery stores in

British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...

and

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

, Canada. Luvo products are also served on some

Delta Air Lines Delta Air Lines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Atlanta, Georgia (U.S. state), Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport being its ...

' flights.Delta staff writer (Posted 14 Jan 2014)
"Delta Continues Transcend Enhancements with New Food and Wine"

. Retrieved 22 July 2015

History

Luvo was launched in 2013 to sell trans-fat free and nutrition-focused frozen entrées through

Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...

Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...

and

Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...

. In January 2014, Christine M. Day invested in the company and became

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. She was previously the CEO of

lululemon athletica Lululemon, commonly styled as lululemon ( ; all lowercase), is a Canadian-American multinational athletic apparel retailer headquartered in Vancouver, British Columbia, and incorporated in Delaware, United States, as Lululemon Athletica Inc. ...

and also spent 20 years at

Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...

, eventually becoming the head of Asia-Pacific division. Luvo’s head office is based in

Vancouver, British Columbia Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

, Canada. Products are manufactured and sold in both the United States and in Canada.

Products

Packaging and preparation

Luvo products can be prepared in the oven or

microwave Microwave is a form of electromagnetic radiation with wavelengths shorter than other radio waves but longer than infrared waves. Its wavelength ranges from about one meter to one millimeter, corresponding to frequency, frequencies between 300&n ...

. The company has a patented technology that allows the food to be cooked evenly in a paper pouch. The packaging allows the food to be steam-cooked and is modeled after the traditional French cooking method "

en papillote ''En papillote'' (; French for "enveloped in paper"), or ''al cartoccio'' in Italian, is a method of cooking in which the food is put into a folded pouch or parcel and then baked. This method is most often used to cook fish or vegetables, but lamb ...

Brand ambassadors

Luvo has a brand ambassador program with professional athletes who are also investors. In June 2013, the five-time

World Series The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...

champion and former

New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...

captain

Derek Jeter Derek Sanderson Jeter ( ; born June 26, 1974), nicknamed "the Captain", is an American former professional baseball shortstop, businessman, and baseball executive. As a player, Jeter spent his entire 20-year Major League Baseball (MLB) caree ...

became a partner of Luvo. A ''

New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...

'' article said that Jeter grew up eating fast food, though he now promotes healthy eating and lifestyle choices through his Turn 2 Foundation. In June 2015, Luvo announced the American football player,

Russell Wilson Russell Carrington Wilson (born November 29, 1988) is an American professional American football, football quarterback for the New York Giants of the National Football League (NFL). He has primarily played for the Seattle Seahawks. With the Sea ...

, as a brand ambassador. Wilson is the founder of summer football camps called Passing Academy which teach children and teenagers (ages 8–17) fundamental skills of a great football player, including food choices. On August 10, 2015, the Olympic swimmer

Natalie Coughlin Natalie Anne Coughlin Hall (born August 23, 1982) is an American former competition swimmer and twelve-time Olympic medalist. While attending the University of California, Berkeley, she became the first woman ever to swim the World record progre ...

became a brand ambassador and investor in Luvo."Why Derek Jeter, Russell Wilson, and a 12-Time Olympic Medalist Invested in This Food Startup"
''inc'', 10 August 2015. Retrieved 10 August 2015.

References

{{reflist Manufacturing companies based in Vancouver Canadian companies established in 2013

History

Products

Menu

Packaging and preparation

Brand ambassadors

References