Luis Silberwasser is a Colombian-American media executive who served as president of
Telemundo
Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...
Networks from 2014 to 2018. Prior to joining Telemundo, Silberwasser served as executive vice president and chief content officer for
Discovery
Discovery may refer to:
* Discovery (observation), observing or finding something unknown
* Discovery (fiction), a character's learning something unknown
* Discovery (law), a process in courts of law relating to evidence
Discovery, The Discovery ...
Networks International.
Early life and education
Luis Silberwasser was born in New York City on October 21, 1964, to Jaime Silberwasser and Fanny Bacal. His family moved to Cali,
Colombia
Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
when he was five years old. Luis returned to study in the U.S. in 1981. He graduated from
Georgia Institute of Technology
The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
in 1986 where he completed a degree in industrial engineering. He later attended
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
where he earned an MBA in 1991.
Career
Silberwasser started his role as president of Telemundo Networks, in August 2014 and oversees the development and execution of the entertainment content strategy. He is often quoted and cited in articles and interviews related to Telemundo's content and programming.
Before joining Telemundo, Silberwasser was executive vice president and chief content officer for Discovery International based in London. He oversaw the DNI's production and development unit, developing global content for Discovery's portfolio of international networks in 225 countries and territories worldwide. Silberwasser also held leadership positions in marketing, sales and business development within the division. He led new business opportunities as senior vice president for strategic planning, including the division's entry into the Lifestyle category and the U.S. Hispanic market.
Silberwasser has also served as senior vice president, Content Group, for
Discovery Networks Latin America
Warner Bros. Discovery Americas is a company managing a collection of pay television networks and other services in Latin America.
The company was created in April 2022, bringing together WarnerMedia Latin America (founded in 1993 as Turner Broa ...
/US Hispanic, managing programming, production and marketing for the region's 15 channels, including the flagship Discovery Channel.
Before joining Discovery in 1998, Silberwasser was vice president and general manager of the Personal Care and Comfort division of
Sunbeam Corporation in Delray Beach, Florida. He also served as Brand Manager in the Beauty Care division at
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
.
In January 2021, he joined
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...
as president of the Univision Television Networks Group. In June 2022, it was announced that Silberwasser would return to Discovery, this time as chairman of sports for
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with D ...
; he will oversee the U.S.
Turner Sports
Warner Bros. Discovery Sports (WBD Sports) is the division of Warner Bros. Discovery (WBD) that is responsible for sports broadcasting, sports broadcasts on its parent company's various channels in the United States, including TBS (American TV ch ...
division, as well as international operations such as
Eurosport
Eurosport is a group of pay television networks in Europe and parts of Asia. Owned by Warner Bros. Discovery through Warner Bros. Discovery Sports#Warner Bros. Discovery Sports Europe properties, its international sports unit, it operates two ...
.
Organizations
Silberwasser has been a board director of the
National Association of Television Program Executives
The National Association of Television Program Executives (NATPE) is a professional association of television and emerging media executives. The organization was established in 1963.
NATPE implements its mission by providing members with educati ...
(NATPE), since 2015
Awards
* CableFax Most Influential Minorities (2017)
* CableFax 100 (2015–17)
* B&C and Multichannel News Power 100 Media Executives (2015)
* NAMIC Leadership Luminary Award (2006)
References
{{DEFAULTSORT:Silberwasser, Luis
1964 births
Living people
People from New York City
American media executives
Telemundo
Discovery, Inc.
American emigrants to Colombia
Georgia Tech alumni
Harvard Business School alumni