Lucy Yeomans is creator and founder o
DREST
previously editor-in-chief of fashion website

Net-a-Porter YOOX Net-a-Porter Group S.p.A. is an Italian online fashion retailer created on 5 October 2015 after the merger between Yoox Group and Net-a-porter Group (NAP). Yoox was originally founded by Federico Marchetti (businessman), Federico Marchetti ...

and editor of the

fashion magazine Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about fashion events, trends and have to cultivate and maintain a relationship with stylists and designers. A fashion journ ...

Harper's Bazaar in the UK.

Career

Yeomans graduated from the

University of St Andrews (Aien aristeuein) , motto_lang = grc , mottoeng = Ever to ExcelorEver to be the Best , established = , type = Public research university Ancient university , endowment ...

in 1992 and began her writing career a year later in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

, where she was arts editor and then editor of the English-language lifestyle monthly ''Boulevard''. While in Paris she freelanced for publications including ''

The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was f ...

'' and ''

The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, w ...

''. On her return to the UK in 1996 she was appointed features editor of '' The European'' newspaper, reporting on news, culture and fashion from across Europe. She moved to ''

Tatler ''Tatler'' is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle class and upper class, and those interes ...

'' in 1997 as features editor, becoming senior features editor less than a year later and deputy editor just a few months after that. Yeomans was appointed deputy editor of ''

Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** ''Vogue Arabia'', an Arab fashion magazine ** ''Vogue Australia'', an Australian fashion magazine ** ''Vogue China'', ...

'' in 2000 but was offered, and accepted, the position as

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of '' Harpers & Queen'' at lunchtime on her first day. She took up the role in November 2000. In 2006 Yeomans oversaw the successful transition of '' Harpers & Queen'' to '' Harper's Bazaar'' and in May 2007 ''Harper’s Bazaar'' picked up the top award at the PPA Awards and was named, Consumer Magazine of the Year beating ''Vogue'', '' Grazia'', ''

Heat In thermodynamics, heat is defined as the form of energy crossing the boundary of a thermodynamic system by virtue of a temperature difference across the boundary. A thermodynamic system does not ''contain'' heat. Nevertheless, the term is ...

'', and other titles to take the main award. She was also named in December by ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...

'' as one of the Media 50: Newsmakers of 2007. The newspaper wrote that Lucy Yeomans is – "one of the most glamorous and best-connected women in magazine publishing, Yeomans has completed a long journey to reposition her title, Harper's Bazaar, taking it step by step from society handbook to a fashion bible for aspirational young women." In 2012, after 12 years as the editor of '' Harper's Bazaar'', Yeomans became the global content director of ''

'', launching firstly the company's weekly digital magazine '' The Edit'' in 2013, followed by the acclaimed global fashion bi-monthly print magazine ''

Porter Porter may refer to: Companies * Porter Airlines, Canadian regional airline based in Toronto * Porter Chemical Company, a defunct U.S. toy manufacturer of chemistry sets * Porter Motor Company, defunct U.S. car manufacturer * H.K. Porter, Inc., ...

'' in the spring of 2014, of which she held the position

and oversaw the magazine's highly successful Incredible Women franchise. In February 2019, Yeomans left ''

'' to set up her own fashion and technology business. In October 2019, she announced via th
Business of Fashion
the launch of her innovative fashion platform calle
DREST
The first-ever luxury styling game, an entertaining and shopping platform, and unique democratic space for creativity and inspiration, highlighting some of the top fashion brands, is available o
The App Store
an
Google Play

References

*
Media 50: Newsmakers of 2007
. ''The Independent'', 31 December 2007. {{DEFAULTSORT:Yeomans, Lucy Living people Alumni of the University of St Andrews Year of birth missing (living people) English magazine editors