LowerMyBills.com is a consumer finance corporate website that connects prospective mortgage borrowers to lenders. The site connects consumers who respond to their marketing with service providers. Rock Holdings Inc., the parent company of

Quicken Loans Rocket Mortgage, LLC (formerly known as Quicken Loans LLC) is a mortgage loan provider. It is headquartered in the One Campus Martius building in the financial district of Downtown Detroit, Michigan. In January 2018, the company became the la ...

, owns LowerMyBills.com since 2017.

History

LowerMyBills.com was founded by

Matt Coffin Matt Coffin is an internet entrepreneur and investor. He is the founder and was the president of LowerMyBills.com, which was sold to Experian in 2005 for $380 million. He was also the president of Experian Online Customer Acquisition Services. L ...

in 1999. The then-privately held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add up to an additional $50 million over the next two years. In the year ending March 31, 2005, the company had an operating profit of $26 million on sales of $120 million. In December 2007, Experian launched LowerMyBills.co.uk for UK consumers. In May 2012,

Ybrant Digital The Brightcom Group is a digital marketing company founded in 2000 and headquartered in Hyderabad, India with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Aus ...

announced that it had agreed to purchase

PriceGrabber PriceGrabber.com is a price-comparison shopping site and distributed content commerce service founded in 1999 by former CEOs Kamran Pourzanjani and Tamim Mourad. The company partners with merchants, retailers, and sellers to provide information o ...

, LowerMyBills, and ClassesUSA.com from Experian. Steve Krenzer was to move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues. In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian fell through. In October 2012, Experian announced that it had completed the sale of its

, LowerMyBills.com, and ClassesUSA.com to the management teams of those businesses. The company continued operations under the name of Core Digital Media, from

Los Angeles, CA Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. In January, 2017, Rock Holdings Inc., the parent company of

, acquired LowerMyBills.com and ClassesUSA.com from their parent company Core Digital Media.

Advertising

TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers. The website's banner ads generally include animations or soundless video clips that are not related to financial matters.Stone, Brad
"Don’t Like the Dancing Cowboys? Results Say You Do"
''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'', January 18, 2007. Accessed May 16, 2007. The site connects consumers who respond to their marketing with a network of leading service providers. This is done via lead "forms" where consumers voluntarily submit relevant information regarding the transaction under consideration. Consumers can approve who they will be connected with and are told that the service provider will contact them via phone and or email, in compliance with the TCPA and other relevant regulations.

References

{{Reflist

External links

LowerMyBills.comCore Digital Media
Financial services companies established in 1999 Finance websites Companies based in Los Angeles Internet properties established in 1999 1999 establishments in California American companies established in 1999