Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner,

Roy Speer Roy Merrill Speer Jr. (June 23, 1932 – August 21, 2012) was an American attorney, and entrepreneur. He was also the former CEO, co-founder and chairman of the Home Shopping Network. Early life and education Speer was born in Key West, Florida an ...

, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established

Pax TV Ion Television is an American broadcast television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented ente ...

in 1998, a

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid- ...

focusing on family-friendly content.

Life and career

A native of

Rochester, New York Rochester () is a city in the U.S. state of New York, the seat of Monroe County, and the fourth-most populous in the state after New York City, Buffalo, and Yonkers, with a population of 211,328 at the 2020 United States census. Located in W ...

, Paxson began his career as an owner of

WACK WACK (1420 AM) is a radio station broadcasting a full service format and licensed to Newark, New York, United States. The station is owned by Waynco Radio, Inc., and features programming from CNN Radio and Westwood One. WACK is the station wh ...

radio, a little 500-watt radio station in the village of

Newark, New York Newark is a village in Wayne County, New York, United States, south east of Rochester and west of Syracuse. The population was 9,017 at the 2020 census. The Village of Newark is in the south part of the Town of Arcadia and is in the south of ...

. His next attempt at media ownership was radio station WXYJ (AM 1340) and TV station WNYP (channel 26) in Jamestown, New York. Paxson, who bought the stations in 1966, attempted to affiliate WNYP with the CTV Television Network out of Canada (a first for an American television station); by 1969, the TV station had failed. Paxson later emerged as the owner of a small

AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmis ...

station,

WWQT WWQT (1160 AM) is a radio station broadcasting a Southern Gospel format with Southern gospel music. Licensed to Tryon, North Carolina Tryon is a town in Polk County, on the southwestern border of North Carolina, United States. As of the 2 ...

(1470 AM), in Clearwater, Florida. There, in 1977, an advertiser had plenty of product to sell—avocado-green-colored can openers—but ran out of funds to purchase airtime. Paxson instructed talk-show host

Bob Circosta Bob Circosta is an American businessman and television host. He is television's first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. His offices are in Clearwater, Florida, just a f ...

, who had a talk show from noon until 3:00 p.m., to sell the can openers live over the airwaves, and both men were stunned at the audience response. All 118 can openers were purchased within the hour on August 28, 1977. This started the Suncoast International Bargainers Club. Sensing the sales potential of live, on-air product selling, Paxson and financier

co-founded a local cable TV channel (channel 52 on Vision Cable) in 1982 that sold products directly to

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

viewers, and then launched nationwide in 1985. The channel was the Home Shopping Club, later Home Shopping Network (currently known as

HSN HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flo ...

), and Paxson's former radio man

was tapped as the network's first-ever host. HSN soon became a billion dollar juggernaut and began the home shopping / electronic retailing industry. In 1996, the two sold HSN to Hollywood executive

Barry Diller Barry Charles Diller (born February 2, 1942) is an American businessman. He is Chairman and Senior Executive of IAC and Expedia Group and founded the Fox Broadcasting Company and USA Broadcasting. Diller was inducted into the Television Hall o ...

. Paxson then formed Paxson Communications Corporation (currently known as

Ion Media Networks Ion Media (formerly known as Paxson Communications Corporation and Ion Media Networks) was an American broadcasting company that owned and operated over 71 television stations in most major American markets (through its television stations group ...

) and bought

radio stations Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio sta ...

TV stations A television channel is a terrestrial frequency or virtual number over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the terrestrial or cable band of 54 to 60 MHz, with ...

, and

billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

, primarily in

. Eventually, he sold those and put the money into PAX TV (currently known as

Ion Television Ion Television is an American broadcast television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network first began broadcasting on August 31, 1998, as Pax TV, focusing primarily on family-oriented en ...

), a new network of family-friendly TV shows.''Media and Publishing''. (2007). In ''Encyclopædia Britannica''. Retrieved March 5, 2007, from Encyclopædia Britannica Online: http://search.eb.com/eb/article-92259 The channel also reflected Paxson's background as an

evangelical Christian Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide interdenominational movement within Protestant Christianity that affirms the centrality of being " born again", in which an individual expe ...

(since 1985), which he spoke of openly. PAX TV began on August 31, 1998. During the time between the sale of HSN and the founding of PAX TV, Paxson moved his headquarters from Tampa to

West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some R ...

. However, the network never received anywhere near the ratings or

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

revenue of the other networks. In addition, PAX TV lost a few affiliates, such as when Paxson sold its

Dayton, Ohio Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater D ...

, and Green Bay, Wisconsin, stations to

ACME Communications ACME Communications was a U.S.-based broadcasting company that was involved in operations of television stations and programming from the late 1990s to the year of 2013. Company profile ACME Communications was co-founded by Chairman and origina ...

so that group could affiliate them with

The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...

(though PAX TV programming continued to air overnight on those stations for a few years), and the network was unable to offer their programming in some markets, like St, Louis,

Charlotte Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

and

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...

. On July 1, 2005, PAX TV became "i: Independent Television". In November of that year,

NBCUniversal NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primaril ...

, which owned 22 percent of i, began a nine-month period during which it could buy the rest of the network. Possibly sensing that NBCU would do so, and beset with lawsuits over the operation of i, Paxson resigned from the company he founded. In addition, Paxson became Ion Media Networks, and NBCU executive R. Brandon Burgess became the

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...

. In time, i was rebranded to Ion Television.

Personal life

Paxson's first two marriages, to Jean Blauvelt and Barbara Chapman, ended in divorce. Paxson became a

born-again Born again, or to experience the new birth, is a phrase, particularly in evangelicalism, that refers to a "spiritual rebirth", or a regeneration of the human spirit. In contrast to one's physical birth, being "born again" is distinctly and sep ...

Christian on New Year's Eve 1986. In 1990, he married Marla Bright who survived him after their 25 years of marriage. Paxson had two sons and a daughter from his first marriage and a stepdaughter from his third marriage. He died in

Kalispell, Montana Kalispell (, Montana Salish: Ql̓ispé, Kutenai language: kqayaqawakⱡuʔnam) is a city in, and the county seat of, Flathead County, Montana, United States. The 2020 census put Kalispell's population at 24,558. In Montana's northwest region ...

in 2015 at the age of 79.

References

External links

*Eisenberg, Bryan (January 10, 2003)
"A Man. A Plan. A Can Opener."
ClickZ Network. * Koepp, Stephen (June 21, 2005)
Can You Believe This Price?
''

Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...

''. * Zucco, Thomas (July 30, 2002)
"It started with 112 can openers"
''

St. Petersburg Times The ''Tampa Bay Times'', previously named the ''St. Petersburg Times'' until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It has won fourteen Pulitzer Prizes since 1964, and in 2009, won two in a single ...

''. * {{DEFAULTSORT:Paxson, Bud 1935 births 2015 deaths American chief executives American evangelicals American television company founders American television executives New York (state) Republicans Businesspeople from Tampa, Florida People from Newark, New York Businesspeople from Rochester, New York Syracuse University alumni 20th-century American businesspeople

Life and career

Personal life

See also

References

External links