Loring Ashley Schuler (August 24, 1886-June 4, 1968) was an American journalist and editor of the ''

Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 18 ...

'' from 1928 to 1935. Schuler was born in 1886 and grew up in

New Bedford, Massachusetts New Bedford (Massachusett language, Massachusett: ) is a city in Bristol County, Massachusetts, Bristol County, Massachusetts. It is located on the Acushnet River in what is known as the South Coast (Massachusetts), South Coast region. Up throug ...

and graduated from

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

in 1912. He started in journalism by reporting for the ''New Bedford Standard'' before he was old enough to vote. During college he was an assistant night editor of the ''

Boston Herald The ''Boston Herald'' is an American daily newspaper whose primary market is Boston, Massachusetts, and its surrounding area. It was founded in 1846 and is one of the oldest daily newspapers in the United States. It has been awarded eight Pulit ...

''. He also worked at the city staff on ''

The New York World The ''New York World'' was a newspaper published in New York City from 1860 until 1931. The paper played a major role in the history of American newspapers. It was a leading national voice of the Democratic Party. From 1883 to 1911 under pub ...

''. In 1913 he joined ''

The Country Gentleman ''The Country Gentleman'' (1852–1955) was an American agricultural magazine founded in 1852 in Albany, New York, by Luther Tucker.Frank Luther Mott (1938A History of American Magazines 1850–1865"The Country Gentleman", page 432, Harvard Unive ...

'', starting as assistant editor and later becoming editor. He became editor of the ''

'' in 1928,(February 1928
Masthead
''

'' (the first issue masthead which lists Schuler instead of prior editor

Barton Currie Barton Wood Currie (March 8, 1877 – May 7, 1962) was an American journalist, author, and book collector. Writer of hundreds of articles and stories for publications such as '' New York Evening World'', ''New York Evening Sun'', ''Harper's Wee ...

is the February 1928 issue; Schuler's ''New York Times'' obituary states he was editor from 1927 to 1935; unless another source is found to pinpoint the exact date, it may well be he took over in late 1927) which was also owned by

Curtis Publishing Company The Curtis Publishing Company, founded in 1891 in Philadelphia, Pennsylvania, became one of the largest and most influential publishers in the United States during the early 20th century. The company's publications included the ''Ladies' Home Jour ...

, of which he become a director. According to his ''New York Times'' obituary, as editor, "he was said to have clarified for his readers social and economic problems of the Depression.Endres, Kathleen L. and Therese Lueck
Women's Periodicals in the United States: Consumer Magazines
p. 175 (1995) ("The magazine offered a wide range of editorials and features designed to help female readers through the hard times. Loring Schuler crafted most of the early depression comment.") After leaving the ''Journal'' in 1935,(18 July 1935)
Answers to Questions
''

The Washington Star ''The Washington Star'', previously known as the ''Washington Star-News'' and the Washington ''Evening Star'', was a daily afternoon newspaper published in Washington, D.C., between 1852 and 1981. The Sunday edition was known as the ''Sunday Star ...

'', p. 8, col. 7 he later contributed to national magazines and worked in public relations. Schuler died in

Greenwich, Connecticut Greenwich (, ) is a New England town, town in southwestern Fairfield County, Connecticut, United States. At the 2020 United States Census, 2020 census, the town had a total population of 63,518. The largest town on Connecticut's Gold Coast (Conne ...

on June 4, 1968, at the age of 81. He wife had died in 1967, and he was survived by two sons.(6 June 1968)
Loring Schuler, 81, Ex-Magazine Editor
''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', p. 47 (paywall)

References

{{DEFAULTSORT:Schuler, Loring 1886 births 1968 deaths People from New Bedford, Massachusetts American newspaper journalists Harvard University alumni Ladies' Home Journal editors